LPL Financial
VP, Integrated Marketing
LPL Financial, Boston, Massachusetts, us, 02298
Are you a team player? Are you curious to learn? Are you interested in working on meaningful projects? Do you want to work with cutting-edge technology? If so, LPL Financial is the place for you!LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader in the markets we serve, supporting more than 22,000 financial advisors, 1,100 institution-based investment programs, and 500 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor.Job Overview:We are seeking an experienced marketing professional to lead key integrated marketing and communication initiatives that require cross-functional collaboration, creative storytelling, multimedia strategies, measurable outcomes, and exemplary project management.This role also entails managing certain business operations to support the effectiveness of the entire Marketing & Communications organization at LPL Financial, including resource planning, talent development, engagement activities, meeting management, client activities, and more.The ideal candidate will have experience in financial services marketing with nuanced expertise in integrated campaign planning and execution. This role requires a high degree of agility and comfort with unexpected activities. Often, the projects managed by this role will come up quickly and require a well-executed playbook to shape and direct audience messaging, creative, targeting, PESO media planning, CTAs, and digital landing pages to ensure full optimization of investments.You will report to our Chief Marketing & Communications Officer and collaborate daily with business partners, clients, and colleagues in the Marketing & Communications organization.Responsibilities:Strategic Planning:
Developing integrated marketing and communication campaign strategies for firm-wide initiatives. Leading cross-functional teams for the delivery of strategies, with a clear set of deliverables aligned with targeted audience messages.
Project Management:
Lead and manage high-priority projects, ensuring timely delivery and alignment with business objectives.
Operational Efficiency:
Streamline processes and improve operational efficiency within the marketing and communications organization.
Marketing Analytics, Insights and Reporting:
Analyze marketing data and metrics to provide insights and recommendations for improvement.
Meeting Coordination:
Organize and prepare for key meetings, including agenda setting and follow-up on action items.
Stakeholder Management:
Build and maintain relationships with key stakeholders, both internal and external.
Special Projects:
Handle special projects and initiatives that often require high-levels of discretion and quick turnarounds.
What are we looking for?We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team-oriented, and are able to execute in a way that encourages creativity and continuous improvement.Requirements:Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
Minimum of 10 years of experience in a strategic or operational role within marketing and/or communications.
Preferences:Multi-channel marketing expertise with creative development, media planning, journey mapping, experiential and agency management skills.
Strong project management and organizational skills.
Excellent communication and interpersonal skills.
Ability to analyze data and provide actionable insights.
Proven ability to manage multiple priorities and projects simultaneously.
High level of discretion and confidentiality.
Proficiency in marketing software and tools.
Depth and breadth of knowledge in a regulated industry with a proven track record of simplifying complex matters.
Experience working in a Fortune 500 and/or large, dynamic company.
Proven experience as a trusted advisor to senior executives.
Resilient, hard-working and thrives in fast-paced environments.
This role is based in one of the company's offices, located in Boston, Fort Mill, SC, or San Diego. The position requires a hybrid work arrangement, with in-office working hours 2-3 days per week.Pay Range:
$138,400.00 - $230,600.00. Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location.Why LPL?At LPL, we believe that objective financial guidance is a fundamental need for everyone. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.We are one team on one mission. We take care of our advisors, so they can take care of their clients.Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.Information on Interviews:LPL will only communicate with a job applicant directly from an
@lplfinancial.com
email address and will never conduct an interview online or in a chatroom forum.
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Developing integrated marketing and communication campaign strategies for firm-wide initiatives. Leading cross-functional teams for the delivery of strategies, with a clear set of deliverables aligned with targeted audience messages.
Project Management:
Lead and manage high-priority projects, ensuring timely delivery and alignment with business objectives.
Operational Efficiency:
Streamline processes and improve operational efficiency within the marketing and communications organization.
Marketing Analytics, Insights and Reporting:
Analyze marketing data and metrics to provide insights and recommendations for improvement.
Meeting Coordination:
Organize and prepare for key meetings, including agenda setting and follow-up on action items.
Stakeholder Management:
Build and maintain relationships with key stakeholders, both internal and external.
Special Projects:
Handle special projects and initiatives that often require high-levels of discretion and quick turnarounds.
What are we looking for?We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team-oriented, and are able to execute in a way that encourages creativity and continuous improvement.Requirements:Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
Minimum of 10 years of experience in a strategic or operational role within marketing and/or communications.
Preferences:Multi-channel marketing expertise with creative development, media planning, journey mapping, experiential and agency management skills.
Strong project management and organizational skills.
Excellent communication and interpersonal skills.
Ability to analyze data and provide actionable insights.
Proven ability to manage multiple priorities and projects simultaneously.
High level of discretion and confidentiality.
Proficiency in marketing software and tools.
Depth and breadth of knowledge in a regulated industry with a proven track record of simplifying complex matters.
Experience working in a Fortune 500 and/or large, dynamic company.
Proven experience as a trusted advisor to senior executives.
Resilient, hard-working and thrives in fast-paced environments.
This role is based in one of the company's offices, located in Boston, Fort Mill, SC, or San Diego. The position requires a hybrid work arrangement, with in-office working hours 2-3 days per week.Pay Range:
$138,400.00 - $230,600.00. Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location.Why LPL?At LPL, we believe that objective financial guidance is a fundamental need for everyone. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.We are one team on one mission. We take care of our advisors, so they can take care of their clients.Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.Information on Interviews:LPL will only communicate with a job applicant directly from an
@lplfinancial.com
email address and will never conduct an interview online or in a chatroom forum.
#J-18808-Ljbffr