Cision Global
Senior Market Development Manager
Cision Global, Boston, Massachusetts, us, 02298
At Brandwatch, a Cision product, we don’t just follow trends—we create them. Our people are at the heart of how we help brands around the world be seen and understood. We combine pioneering AI-driven consumer intelligence with industry-leading social media tools to empower our clients with the insights they need to make real-time, data-driven decisions.Here, your voice matters. We foster a culture where innovation thrives, and ideas are transformed into action. Whether you’re analyzing AI-powered insights, building meaningful relationships with clients, or pushing the boundaries of what’s possible, your contributions will shape the future of social engagement.Join us and be part of a team that’s redefining how brands connect with their audiences. Your growth is our success, and together, we’ll drive the conversations of tomorrow while creating authentic connections that matter.Empower your impact at Brandwatch. Be seen, be understood, be you.The Senior MDR Manager is responsible for leading and managing the inbound lead funnel (MQLs). This role ensures that leads are effectively evaluated, qualified, and promptly handed off to Account Executives. The Senior MDR Manager will oversee their team, providing the necessary coaching, optimizing processes, and establishing key performance metrics to maximize team efficiency and success.Essential Duties and Responsibilities
Coaching and mentoring MDRs – conducting 1on1’s, answering questions, reviewing calls and coaching, implementing plans to improve skills.Tracking inbound leads and ensuring all leads are worked properly by their team as well as evaluating best practices.Partnering with cross-functional partners to take feedback on best process for inbound funnel to support marketing and sales.Tracking metrics for inbound funnel and looking for places of opportunity to improve the funnel.Evaluating new tactics and strategies to improve funnel as well as testing ways to get more conversions from MQLs.Minimum Required Qualifications
Bachelor’s degree required; equivalent experience may be considered in lieu of formal education.Minimum of 3 years in a managerial role, with at least 5 years of experience in sales and/or marketing.Fluency in English is essential.Up to 10% travel required.If you’ve found our job opportunity interesting but you don’t meet all of the requirements, it’s still worth applying. We’d love to hear from you!
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Coaching and mentoring MDRs – conducting 1on1’s, answering questions, reviewing calls and coaching, implementing plans to improve skills.Tracking inbound leads and ensuring all leads are worked properly by their team as well as evaluating best practices.Partnering with cross-functional partners to take feedback on best process for inbound funnel to support marketing and sales.Tracking metrics for inbound funnel and looking for places of opportunity to improve the funnel.Evaluating new tactics and strategies to improve funnel as well as testing ways to get more conversions from MQLs.Minimum Required Qualifications
Bachelor’s degree required; equivalent experience may be considered in lieu of formal education.Minimum of 3 years in a managerial role, with at least 5 years of experience in sales and/or marketing.Fluency in English is essential.Up to 10% travel required.If you’ve found our job opportunity interesting but you don’t meet all of the requirements, it’s still worth applying. We’d love to hear from you!
#J-18808-Ljbffr