Cornell University
Design Director, Cornell Tech (NYC)
Cornell University, New York, New York, us, 10261
Design Director, Cornell Tech (NYC)
About Cornell TechAs a university founded to be a place where "...any person can find instruction in any study," diversity and inclusion are at the core of our values and mission. We strive to be a welcoming, caring, healthy, and equitable community where students, faculty, and staff with different backgrounds, perspectives, abilities, and experiences can learn, innovate, and work in an environment of respect, and feel empowered to engage in any community conversation.Cornell communicators share a mission to enhance and preserve the university's brand and reputation as a top research institution and a leader in higher education, and to support and promote critical programs that serve the university's teaching, research, and public engagement mission.
Position SummaryDesign is an essential factor in marketing Cornell Tech academic degree offerings, campus programs, tech initiatives, and public events. An integral member of the communications and marketing team, the Design Director advances Cornell Tech's brand and oversees vibrant visual production within the Communications and Marketing department and across the campus.The Design Director will establish and lead conceptual creative direction and design for all projects and campaigns developed for/and in partnership with leadership clients across the Cornell Tech campus including the dean, faculty, admissions, alumni affairs and development, student affairs, and initiatives by individual faculty members.The position manages one full-time digital communications specialist, offers creative guidance to agency partners, and provides creative direction to freelance photo and video teams when needed. The Design Director is expected to produce assets as well as assign and manage assets produced by others.Working closely with the University Relations Brand Communications team, the Design Director will ensure that Cornell Tech visual production aligns with Cornell's mission and vision. This creative professional ensures brand compliance and adherence to industry standards and best practices for the production of all digital and print materials, including Cornell Tech website, and assets for the Jacobs Technion-Cornell Institute within Cornell Tech.
Essential Functions IncludeCreative Services - 40%Create and implement design strategies to forward the mission, goals and priorities of Cornell Tech.Develop and implement streamlined processes related to creative services.Act as an internal expert and consultant for Cornell Tech to develop & implement communication needs and strengthen brand identity.Oversee design and production of external materials including posters, one-pagers, newsletters, brochures, letters, online ads, emails, web pages, and social media content.Develop dynamic and compelling imagery for internal leadership presentations and communications.Develop and manage project scope for both long and short term projects.Branding Management - 30%Develop and manage strategic planning, implementation and execution of effective communication efforts with departments to reinforce and enhance brand awareness.Lead the development and implementation of brand guidelines, templates and other downloadable resources for college and departments.Maintain brand standards that are in alignment with the college/unit and University's strategic vision and mission.Content Creation and Asset Management - 20%Provide direction and oversight in capturing and producing photography, video, audio, etc. for compelling storytelling.Oversee management of digital asset lifecycle from production to publishing to storage.Required QualificationsBachelor's degree in graphic design or equivalent with 5-7 years of digital design and brand management experience.Mastery of Adobe Creative Cloud, Canva, and other standard industry software.Experience designing email newsletters, social media assets, illustrations/motion graphics/animation, as well as high-end print production.Excellent interpersonal and oral communication skills.Experience using Google Analytics and WordPress.Preferred QualificationExperience working in an academic, non-profit, tech, or creative agency environment.Culture of Inclusion and Community StandardsCornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff to all identities and backgrounds. We encourage individuals from underrepresented and/or marginalized identities to apply.
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About Cornell TechAs a university founded to be a place where "...any person can find instruction in any study," diversity and inclusion are at the core of our values and mission. We strive to be a welcoming, caring, healthy, and equitable community where students, faculty, and staff with different backgrounds, perspectives, abilities, and experiences can learn, innovate, and work in an environment of respect, and feel empowered to engage in any community conversation.Cornell communicators share a mission to enhance and preserve the university's brand and reputation as a top research institution and a leader in higher education, and to support and promote critical programs that serve the university's teaching, research, and public engagement mission.
Position SummaryDesign is an essential factor in marketing Cornell Tech academic degree offerings, campus programs, tech initiatives, and public events. An integral member of the communications and marketing team, the Design Director advances Cornell Tech's brand and oversees vibrant visual production within the Communications and Marketing department and across the campus.The Design Director will establish and lead conceptual creative direction and design for all projects and campaigns developed for/and in partnership with leadership clients across the Cornell Tech campus including the dean, faculty, admissions, alumni affairs and development, student affairs, and initiatives by individual faculty members.The position manages one full-time digital communications specialist, offers creative guidance to agency partners, and provides creative direction to freelance photo and video teams when needed. The Design Director is expected to produce assets as well as assign and manage assets produced by others.Working closely with the University Relations Brand Communications team, the Design Director will ensure that Cornell Tech visual production aligns with Cornell's mission and vision. This creative professional ensures brand compliance and adherence to industry standards and best practices for the production of all digital and print materials, including Cornell Tech website, and assets for the Jacobs Technion-Cornell Institute within Cornell Tech.
Essential Functions IncludeCreative Services - 40%Create and implement design strategies to forward the mission, goals and priorities of Cornell Tech.Develop and implement streamlined processes related to creative services.Act as an internal expert and consultant for Cornell Tech to develop & implement communication needs and strengthen brand identity.Oversee design and production of external materials including posters, one-pagers, newsletters, brochures, letters, online ads, emails, web pages, and social media content.Develop dynamic and compelling imagery for internal leadership presentations and communications.Develop and manage project scope for both long and short term projects.Branding Management - 30%Develop and manage strategic planning, implementation and execution of effective communication efforts with departments to reinforce and enhance brand awareness.Lead the development and implementation of brand guidelines, templates and other downloadable resources for college and departments.Maintain brand standards that are in alignment with the college/unit and University's strategic vision and mission.Content Creation and Asset Management - 20%Provide direction and oversight in capturing and producing photography, video, audio, etc. for compelling storytelling.Oversee management of digital asset lifecycle from production to publishing to storage.Required QualificationsBachelor's degree in graphic design or equivalent with 5-7 years of digital design and brand management experience.Mastery of Adobe Creative Cloud, Canva, and other standard industry software.Experience designing email newsletters, social media assets, illustrations/motion graphics/animation, as well as high-end print production.Excellent interpersonal and oral communication skills.Experience using Google Analytics and WordPress.Preferred QualificationExperience working in an academic, non-profit, tech, or creative agency environment.Culture of Inclusion and Community StandardsCornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff to all identities and backgrounds. We encourage individuals from underrepresented and/or marginalized identities to apply.
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