Tbwa Chiat/Day Inc
Vice President of Marketing
Tbwa Chiat/Day Inc, California, Missouri, United States, 65018
At RelationalAI, we are enabling the future of data-centric systems that learn, reason, and predict, built on our cloud-native relational knowledge graph management system. We are bringing together a global team of exceptional people who inspire and respect one another to achieve our mission.We are intellectually curious, with problem-solving mindsets and a proven track record of delivering results. We value the ability to learn, grow, and respond to an ever-changing landscape of challenges and opportunities as much as we value past experience.RelationalAI is a remote-first company that has been operating with a distributed team since day one. We are based on six continents, support team members wherever they live, and are fluent in the tools and processes of distributed and often asynchronous work.The Opportunity & What You Will Do
The Vice President of Marketing at RelationalAI will be a strategic, hands-on leader responsible for driving revenue through targeted marketing initiatives. This role requires a collaborative team player who can roll up their sleeves to lead demand generation, content marketing, and revenue-focused strategies. A strong background in marketing data-driven technologies, particularly databases or relational solutions, is highly desired as we aim to expand our presence in this space.Key Responsibilities:
Revenue-Focused Marketing:
Develop and execute a revenue-centric marketing strategy that aligns with business objectives, driving top-line growth through integrated campaigns and targeted marketing efforts.Demand Generation:
Build and scale a robust demand generation engine, driving high-quality leads and accelerating the pipeline. Implement data-driven tactics to optimize customer acquisition, conversion, and engagement.Content Marketing:
Develop a compelling content strategy that speaks to our technical audience, focusing on database solutions, data-driven insights, and relational knowledge graph technology. Ensure content is relevant and impactful at every stage of the buyer's journey.Cross-functional Collaboration:
Partner closely with sales, product, and customer success teams to ensure seamless alignment between marketing strategies and go-to-market plans. Serve as a bridge between marketing and technical stakeholders to deliver cohesive messaging.Database Expertise:
A strong understanding of databases or data technologies is a significant advantage. Your familiarity with the industry will enable you to create more effective messaging, thought leadership content, and market strategies that resonate with our technical audience.Team Leadership:
Attract, lead, and develop a high-performing marketing team. Foster a collaborative and innovative environment where the team is encouraged to take ownership and drive results.Data-Driven Optimization:
Leverage analytics to refine marketing strategies continuously. Establish KPIs, track campaign performance, and adjust tactics based on data insights to maximize ROI.Thought Leadership:
Expand RelationalAI’s visibility in the marketplace through strategic branding efforts, thought leadership, and participation in industry events, particularly in the database and data-driven technology sectors.Professional Experience
Proven experience in revenue marketing with a focus on driving measurable results in B2B, SaaS, or technology-driven industries.Strong background in demand generation and content marketing, with experience building marketing functions from the ground up.Experience or deep understanding of databases, data management, or other data-centric technologies is a major plus.Ability to collaborate cross-functionally, particularly with technical teams, to develop cohesive marketing strategies that align with product and sales goals.Data-driven mindset with the ability to leverage analytics for decision-making and campaign optimization.Hands-on leader who thrives in both strategic and executional aspects of marketing.Why Join RelationalAI?
Be part of a cutting-edge company revolutionizing how businesses leverage relational knowledge graph solutions and database technologies.Work alongside a talented and driven team dedicated to solving complex data challenges.Opportunity to directly influence the growth of a high-impact, revenue-generating function in a rapidly evolving industry.If you’re a revenue marketing professional with experience in database technologies or a passion for diving into the data space, we want to hear from you!Why RelationalAI
RelationalAI is committed to an open, transparent, and inclusive workplace. We value the unique backgrounds of our team. We are driven by curiosity, value innovation, and help each other to succeed and to grow. We take the well-being of our colleagues seriously, and offer flexible working hours so each individual can find a healthy balance that affords them a productive, happy life wherever they choose to live.Country Hiring Guidelines:
RelationalAI hires around the world. All of our roles are remote; however, some locations might carry specific eligibility requirements.Because of this, understanding location & visa support helps us better prepare to onboard our colleagues.Our People Operations team can help answer any questions about location after starting the recruitment process.
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The Vice President of Marketing at RelationalAI will be a strategic, hands-on leader responsible for driving revenue through targeted marketing initiatives. This role requires a collaborative team player who can roll up their sleeves to lead demand generation, content marketing, and revenue-focused strategies. A strong background in marketing data-driven technologies, particularly databases or relational solutions, is highly desired as we aim to expand our presence in this space.Key Responsibilities:
Revenue-Focused Marketing:
Develop and execute a revenue-centric marketing strategy that aligns with business objectives, driving top-line growth through integrated campaigns and targeted marketing efforts.Demand Generation:
Build and scale a robust demand generation engine, driving high-quality leads and accelerating the pipeline. Implement data-driven tactics to optimize customer acquisition, conversion, and engagement.Content Marketing:
Develop a compelling content strategy that speaks to our technical audience, focusing on database solutions, data-driven insights, and relational knowledge graph technology. Ensure content is relevant and impactful at every stage of the buyer's journey.Cross-functional Collaboration:
Partner closely with sales, product, and customer success teams to ensure seamless alignment between marketing strategies and go-to-market plans. Serve as a bridge between marketing and technical stakeholders to deliver cohesive messaging.Database Expertise:
A strong understanding of databases or data technologies is a significant advantage. Your familiarity with the industry will enable you to create more effective messaging, thought leadership content, and market strategies that resonate with our technical audience.Team Leadership:
Attract, lead, and develop a high-performing marketing team. Foster a collaborative and innovative environment where the team is encouraged to take ownership and drive results.Data-Driven Optimization:
Leverage analytics to refine marketing strategies continuously. Establish KPIs, track campaign performance, and adjust tactics based on data insights to maximize ROI.Thought Leadership:
Expand RelationalAI’s visibility in the marketplace through strategic branding efforts, thought leadership, and participation in industry events, particularly in the database and data-driven technology sectors.Professional Experience
Proven experience in revenue marketing with a focus on driving measurable results in B2B, SaaS, or technology-driven industries.Strong background in demand generation and content marketing, with experience building marketing functions from the ground up.Experience or deep understanding of databases, data management, or other data-centric technologies is a major plus.Ability to collaborate cross-functionally, particularly with technical teams, to develop cohesive marketing strategies that align with product and sales goals.Data-driven mindset with the ability to leverage analytics for decision-making and campaign optimization.Hands-on leader who thrives in both strategic and executional aspects of marketing.Why Join RelationalAI?
Be part of a cutting-edge company revolutionizing how businesses leverage relational knowledge graph solutions and database technologies.Work alongside a talented and driven team dedicated to solving complex data challenges.Opportunity to directly influence the growth of a high-impact, revenue-generating function in a rapidly evolving industry.If you’re a revenue marketing professional with experience in database technologies or a passion for diving into the data space, we want to hear from you!Why RelationalAI
RelationalAI is committed to an open, transparent, and inclusive workplace. We value the unique backgrounds of our team. We are driven by curiosity, value innovation, and help each other to succeed and to grow. We take the well-being of our colleagues seriously, and offer flexible working hours so each individual can find a healthy balance that affords them a productive, happy life wherever they choose to live.Country Hiring Guidelines:
RelationalAI hires around the world. All of our roles are remote; however, some locations might carry specific eligibility requirements.Because of this, understanding location & visa support helps us better prepare to onboard our colleagues.Our People Operations team can help answer any questions about location after starting the recruitment process.
#J-18808-Ljbffr