Publicis CoLab
Vice president director media strategy
Publicis CoLab, Chicago, Illinois, United States, 60290
Company DescriptionWith a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa, and more.
OverviewThe Strategy VP, Director manages the strategy and planning process for our client, Allstate. The VP, Director is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and is able to manage, lead, and develop their internal strategy team.
Responsibilities
Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives.
Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives.
Responsible for managing big and complex media budget and developing a strategy that utilizes media mix modeling and other resources for budget effectiveness.
Drive Innovation and a Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients.
Work with analytics, solutions architecture, and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementation.
Apply their experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements.
Write and deliver strategies and POV's as well as oversee the translation of these strategies into the final audience recommendations/plans.
Analyze client's audience strategies and work with internal groups to lead business case development.
Facilitate internal and client workshops and brainstorms with energy that drives desired outcomes.
Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals.
Demonstrate a collaborative approach as well as effective problem solving and intervention when needed.
Qualifications
Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights.
10+ years of experience in media planning/strategy with progressive levels of responsibility.
7+ years of previous management experience.
Ability to strategically plan campaigns to align with clients' strategic goals and KPIs.
Pitch experience with proven track record.
Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.).
Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly.
Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills.
Ability to translate data into viable business solutions to enhance strategies and meet deliverables.
Excellent leadership ability to drive team to deliver results.
Additional InformationStarcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more.
Monetary assistance and support for Adoption, Surrogacy and Fertility.
Monetary assistance and support for pet adoption.
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance.
Tuition Assistance.
Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
Matching Gifts programs.
Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere.
Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
Business Resource Groups that support multiple affinities and alliances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
USMSTACompliance@publicis.com . All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr
OverviewThe Strategy VP, Director manages the strategy and planning process for our client, Allstate. The VP, Director is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and is able to manage, lead, and develop their internal strategy team.
Responsibilities
Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives.
Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives.
Responsible for managing big and complex media budget and developing a strategy that utilizes media mix modeling and other resources for budget effectiveness.
Drive Innovation and a Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients.
Work with analytics, solutions architecture, and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementation.
Apply their experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements.
Write and deliver strategies and POV's as well as oversee the translation of these strategies into the final audience recommendations/plans.
Analyze client's audience strategies and work with internal groups to lead business case development.
Facilitate internal and client workshops and brainstorms with energy that drives desired outcomes.
Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals.
Demonstrate a collaborative approach as well as effective problem solving and intervention when needed.
Qualifications
Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights.
10+ years of experience in media planning/strategy with progressive levels of responsibility.
7+ years of previous management experience.
Ability to strategically plan campaigns to align with clients' strategic goals and KPIs.
Pitch experience with proven track record.
Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.).
Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly.
Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills.
Ability to translate data into viable business solutions to enhance strategies and meet deliverables.
Excellent leadership ability to drive team to deliver results.
Additional InformationStarcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more.
Monetary assistance and support for Adoption, Surrogacy and Fertility.
Monetary assistance and support for pet adoption.
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance.
Tuition Assistance.
Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
Matching Gifts programs.
Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere.
Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
Business Resource Groups that support multiple affinities and alliances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
USMSTACompliance@publicis.com . All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr