WebMD
Digital Content Strategist
WebMD, El Segundo, California, United States, 90245
Description
Position at WebMD
Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.Position Summary Medscape is seeking an integrated content producer to conceive, curate and create content packages targeting specific high-value audiences from ideation through to on-site/ on-app execution. This role will heavily leverage analytics, AI, and other technology-led tools to develop packages that extend the value of content across Medscape and WebMD while growing engagement across a range of audience segments. Duties include working with editors, content creators, marketing, designers, analytics and sales to ideate, produce and market high-performing content packages. This position will work with a geographically distributed team and reports to the Executive Director of Editorial. The position requires innovative thinking, AI facility, outstanding storytelling skills, as well as an understanding of the needs of physicians across the field of medicine. Creativity, unconventional thinking, news and marketing judgment, AI prompt-writing experience and an understanding of performance analytics are critical to the success of this position. The role requires both independence and deep teamwork; a high level of organization; the ability to meet tight deadlines; and the ability to collaborate with a large, fast-moving team in a virtual and distributed environment. This role is based in El Segundo, Calif. MAJOR RESPONSIBILITIES: Responsibilities include:
Leverage data and analytics on both audience and performance to identify content gaps and opportunitiesWorking with other producers, editors, marketers, and designers to conceive and create packages and supporting contentUse AI to ideate and as an integral part of your content creation toolkitWork across teams in all geographiesCreate, assign, and edit pieces for accuracy, readability, and audience segment alignmentExecute new editorial programs as outlined by senior editorial leadershipREQUIREMENTS
Bachelor's degree in journalism or related field, or equivalent professional experience1-2 years of project management experience1-2 years of marketing or agency experience5-7 years of experience as a digital editor in branded or other content; experience in health content for a professional audience is requiredProven ability using AI to create contentProven ability to manage geographically diverse teamsAbility to work collaborativelyExcellent attention to detail; superior organizational skillsComfort working on deadline in a virtual environmentExperience with content management systems and project management systems (Workfront) preferred but not requiredFluency in multiple languages a plusThis role will be in office, out of our El Segundo, Ca, Atlanta, GA or Newark, NJ locations.
Salary $80,-000 - $125,000
Internet Brands and its wholly owned affiliates are an equal opportunity employer. Internet Brands will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO). Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra
Position at WebMD
Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.Position Summary Medscape is seeking an integrated content producer to conceive, curate and create content packages targeting specific high-value audiences from ideation through to on-site/ on-app execution. This role will heavily leverage analytics, AI, and other technology-led tools to develop packages that extend the value of content across Medscape and WebMD while growing engagement across a range of audience segments. Duties include working with editors, content creators, marketing, designers, analytics and sales to ideate, produce and market high-performing content packages. This position will work with a geographically distributed team and reports to the Executive Director of Editorial. The position requires innovative thinking, AI facility, outstanding storytelling skills, as well as an understanding of the needs of physicians across the field of medicine. Creativity, unconventional thinking, news and marketing judgment, AI prompt-writing experience and an understanding of performance analytics are critical to the success of this position. The role requires both independence and deep teamwork; a high level of organization; the ability to meet tight deadlines; and the ability to collaborate with a large, fast-moving team in a virtual and distributed environment. This role is based in El Segundo, Calif. MAJOR RESPONSIBILITIES: Responsibilities include:
Leverage data and analytics on both audience and performance to identify content gaps and opportunitiesWorking with other producers, editors, marketers, and designers to conceive and create packages and supporting contentUse AI to ideate and as an integral part of your content creation toolkitWork across teams in all geographiesCreate, assign, and edit pieces for accuracy, readability, and audience segment alignmentExecute new editorial programs as outlined by senior editorial leadershipREQUIREMENTS
Bachelor's degree in journalism or related field, or equivalent professional experience1-2 years of project management experience1-2 years of marketing or agency experience5-7 years of experience as a digital editor in branded or other content; experience in health content for a professional audience is requiredProven ability using AI to create contentProven ability to manage geographically diverse teamsAbility to work collaborativelyExcellent attention to detail; superior organizational skillsComfort working on deadline in a virtual environmentExperience with content management systems and project management systems (Workfront) preferred but not requiredFluency in multiple languages a plusThis role will be in office, out of our El Segundo, Ca, Atlanta, GA or Newark, NJ locations.
Salary $80,-000 - $125,000
Internet Brands and its wholly owned affiliates are an equal opportunity employer. Internet Brands will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO). Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra