RPM Living
Senior Marketing Manager
RPM Living, Nashville, Tennessee, United States, 37247
Overview
Looking for something different? We ARE that something different at RPM Living.
Dynamic and fast growth culture and multiple nationwide opportunities let YOU shape your future with us. Top industry pay and benefits, best industry practices, career training and education, people-first focus...we show you the way to success.
The position:
The Senior Regional Marketing Manager will provide strategic marketing support and insight for a portfolio of properties to the Regional Operations team and the clients that as a company, RPM's support departments collectively serve.
Responsibilities
Works closely with Operations leadership on maintaining successful property marketing efforts that supports overall leasing efforts with both stabilized and lease up properties.Responsible for utilizing internal marketing team support, individual expertise, and preferred agency partner services to provide next-level strategic thought leadership and support to ensure the right marketing mix and approach is applied to individual property needs.Develops and executes strategic marketing plans for lease up communities; evaluating ongoing performance bi-weekly and providing performance data reporting that aligns with KPIs for the industry, RPM performance metrics, and market-specific targets.Participates in regularly scheduled calls with regional operations leadership to review Marketing performance for individual property or regional manager portfolios and adjust strategy, tactics, and marketing investment as needed.Provides training and best practices to onsite teams via internal learning platform and hosted monthly calls for the region on relevant topics.Oversees onsite team completion of monthly marketing audits; ensuring ILS, lead tracking, website, concessions, and paid ad copy is up-to-date.Participates in property takeover/onboarding process; ensuring all marketing-related tasks are prepared to launch on day of takeover, including website, paid digital, social media accounts, and ILS advertising.Supports efforts related to New Business, performing digital audits, preparing marketing strategy slides, and comfortable in a client-facing role to represent RPM and RPM Marketing Services.Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.Creates 30- and 60-day marketing action plans for properties that are at risk of dipping below budgeted occupancy and/or not meeting renewal targets.Qualifications
Education & Experience:
4 - 5 years marketing experience that directly supports regional marketing manager responsibilities; especially, but not limited to, paid digital media, strategic marketing recommendations, evaluating reporting data and making data-driven decisions.Bachelors degree, or equivalent combination of education and career experience.Experience in multifamily industry, or related industries is preferred, but not required. We encourage you to demonstrate how your unique mix of marketing skills is the perfect fit and how you intend to elevate the marketPhysical Requirements:
May be required to sit or stand for extended periods of timeMust be able to read documents, computer screens and dataMust be able to hear and understand verbal communications in person and over the phone or computerMay occasionally be required to lift or carry items such as files or office supplies weighing up to 15 poundsMust be able to operate a computer, keyboard, mouse and other office equipmentWork Environment:
This is a hybrid role, requiring the associate to work in one of our corporate or regional offices 4 days per week.The office is an open setting which may include bright lights, constant noises and distractions.This job title is associated with Marketing Specialist, Regional Marketing Manager and/or Marketing Associate.
Company Information
Join RPM Living and experience exceptional benefits designed to enhance your life.
Weekly pay for all associates working onsite at an apartment communityComprehensive healthcare coverage available for all full-time, regular associatesEmployer-paid employee assistance, mental health, and wellness programsAncillary benefits including critical illness, hospital indemnity, and accident insurance401(k) with robust company matchOpportunities for professional development, career growth, and role-based learning plansDiversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)Paid time off plus floating holidays and volunteer daysDiscounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)
Employment with RPM Living is contingent upon successful completion of a background check as local and federal state requires, and possession of a valid driver's license.
RPM Living participates in E-Verify. For more information, see the E-Verify Participation Poster and the Right to Work Poster.
RPM Living is an Equal Opportunity Employer.
Looking for something different? We ARE that something different at RPM Living.
Dynamic and fast growth culture and multiple nationwide opportunities let YOU shape your future with us. Top industry pay and benefits, best industry practices, career training and education, people-first focus...we show you the way to success.
The position:
The Senior Regional Marketing Manager will provide strategic marketing support and insight for a portfolio of properties to the Regional Operations team and the clients that as a company, RPM's support departments collectively serve.
Responsibilities
Works closely with Operations leadership on maintaining successful property marketing efforts that supports overall leasing efforts with both stabilized and lease up properties.Responsible for utilizing internal marketing team support, individual expertise, and preferred agency partner services to provide next-level strategic thought leadership and support to ensure the right marketing mix and approach is applied to individual property needs.Develops and executes strategic marketing plans for lease up communities; evaluating ongoing performance bi-weekly and providing performance data reporting that aligns with KPIs for the industry, RPM performance metrics, and market-specific targets.Participates in regularly scheduled calls with regional operations leadership to review Marketing performance for individual property or regional manager portfolios and adjust strategy, tactics, and marketing investment as needed.Provides training and best practices to onsite teams via internal learning platform and hosted monthly calls for the region on relevant topics.Oversees onsite team completion of monthly marketing audits; ensuring ILS, lead tracking, website, concessions, and paid ad copy is up-to-date.Participates in property takeover/onboarding process; ensuring all marketing-related tasks are prepared to launch on day of takeover, including website, paid digital, social media accounts, and ILS advertising.Supports efforts related to New Business, performing digital audits, preparing marketing strategy slides, and comfortable in a client-facing role to represent RPM and RPM Marketing Services.Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.Creates 30- and 60-day marketing action plans for properties that are at risk of dipping below budgeted occupancy and/or not meeting renewal targets.Qualifications
Education & Experience:
4 - 5 years marketing experience that directly supports regional marketing manager responsibilities; especially, but not limited to, paid digital media, strategic marketing recommendations, evaluating reporting data and making data-driven decisions.Bachelors degree, or equivalent combination of education and career experience.Experience in multifamily industry, or related industries is preferred, but not required. We encourage you to demonstrate how your unique mix of marketing skills is the perfect fit and how you intend to elevate the marketPhysical Requirements:
May be required to sit or stand for extended periods of timeMust be able to read documents, computer screens and dataMust be able to hear and understand verbal communications in person and over the phone or computerMay occasionally be required to lift or carry items such as files or office supplies weighing up to 15 poundsMust be able to operate a computer, keyboard, mouse and other office equipmentWork Environment:
This is a hybrid role, requiring the associate to work in one of our corporate or regional offices 4 days per week.The office is an open setting which may include bright lights, constant noises and distractions.This job title is associated with Marketing Specialist, Regional Marketing Manager and/or Marketing Associate.
Company Information
Join RPM Living and experience exceptional benefits designed to enhance your life.
Weekly pay for all associates working onsite at an apartment communityComprehensive healthcare coverage available for all full-time, regular associatesEmployer-paid employee assistance, mental health, and wellness programsAncillary benefits including critical illness, hospital indemnity, and accident insurance401(k) with robust company matchOpportunities for professional development, career growth, and role-based learning plansDiversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)Paid time off plus floating holidays and volunteer daysDiscounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)
Employment with RPM Living is contingent upon successful completion of a background check as local and federal state requires, and possession of a valid driver's license.
RPM Living participates in E-Verify. For more information, see the E-Verify Participation Poster and the Right to Work Poster.
RPM Living is an Equal Opportunity Employer.