Creative Director, Premium Content Production

As a Creative Director in the Brand Innovation Lab’s Premium Content Production team, you will be leading one-of-a-kind campaigns for a wide range of global brands from creative brief to launch. You'll partner with solutions managers to lead Prime Video Sponsorships, innovations, and campaigns. You'll be responsible for partnering with art directors, copywriters, designers, and solutions managers. You and your team will partner closely with content producers and design technologists to create innovative programs using the full Amazon’s canvas (i.e. Alexa, Twitch, IMDb, Prime Video).Through a deep understanding of Amazon’s suite of tools and services, CD’s recommend a campaign framework that balances advertiser goals with customers’ expectations of frictionless commerce.In this role, you will craft high-level creative strategies that solve business needs for brands. You’ll think across Amazon platforms and beyond, manage complex projects, and create tailored content across channels driving the marketing objectives of advertisers. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that impact the broader department. And finally, you will work towards preserving a culture of collaboration, teamwork, innovation, inspiration, and foster positive internal and agency relationships. You’ll provide mentorship to a variety of creative disciplines, developing their skills and helping guide their careers forward.Key job responsibilities

Define the creative strategy for multiple advertisersConcept, design, and execute innovative ad campaigns and experiences for global brands from developing the creative brief to launching the campaign.Independently direct campaigns and collaborate with internal teams, clients, and external agency partnersDirect creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development processPartner with and/or lead art directors, copywriters, designers, solutions managers, developers, and content producers to create customer-focused solutions that deliver on advertiser objectivesDeliver high-quality copy for campaigns across different Amazon touch-pointsProvide in-depth understanding of copywriting for all formats—digital, print, out-of-home, video and audio scripts, and moreSynthesize strategic research and/or data to develop campaign ideasLead the creation of presentations; present ideas and concepts to clients, agencies, and internallyMake creative trade-off decisions between teams, clients, and end-customer needsMeasure and evaluate current processes within the department and improve them through documentationMentor and inspire other creativesDesign trivia, AR, and other innovation experiencesReviewing and improving campaign ideas and presentation decksWorking through creative messaging feedback with Legal and PRPresenting a campaign to brand clients and their partner media agencyWriting documentation to improve creative processesAbout the team

The Brand Innovation Lab team is the internal group within Amazon that creates one-of-a-kind campaigns and activations for global advertisers. Using all of the different platforms within the Amazon canvas (Custom landing pages on Amazon.com, Alexa, Twitch, Prime Video, etc.), we create campaigns that reach millions of Amazon customers across our digital channels and out in the real-world.Minimum Qualifications

Award-winning portfolio10 years or more experience in digital advertisingExperience in building creative for streaming servicesAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.For individuals with disabilities who would like to request an accommodation, please visit

Amazon Disability Accommodation .Los Angeles County applicants:

Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company.This position will remain posted until filled. Applicants should apply via our internal or external career site.

#J-18808-Ljbffr