Sr. Director, Analytics

As our Sr. Director, Analytics, you will…

Spearhead our analytics and measurement initiatives to enhance the effectiveness of our clients' media and digital investments. Reporting to the SVP of Analytics, you will be responsible for driving the implementation of analytics frameworks, media, website and app performance measurement, and data-driven insights to improve user experiences and marketing performance. As a leader, you will guide a team of analytics professionals, support client engagements, and drive the evolution of our analytics service offerings in alignment with emerging trends and client needs.

You will be a seasoned professional with a robust background in data science, business leadership, marketing communications, and web analytics. Experience with predictive analytics such as Marketing Mix Modeling, or Machine Learning methods is also desired. You possess a deep understanding of digital solutions for websites and mobile apps, with the ability to delve into complex data models, flows, ETL processes, and transformations. Your expertise extends beyond analytics to encompass data discovery and strategic data leadership. With a proven track record in business intelligence, web analytics, and performance measurement, you excel in driving growth, optimizing user experiences, and measuring and enhancing ROASs.

Be Accountable and Responsible

Analytics Strategy & Implementation

• Develop and execute analytics strategies across client portfolios, with a focus on media, website and app performance, conversion optimization, A/B testing, and measurement planning.
• Oversee the implementation and configuration of tagging and tracking for digital properties to ensure accurate data collection and reporting.
• Lead the creation of insights and actionable recommendations based on data analysis to support business objectives, enhance user experiences, and improve digital performance.
• Collaborate with cross-functional teams, including digital experience, media, performance marketing, and creative, to integrate analytics insights into broader client strategies.

Client Consulting & Delivery

• Partner with client teams to understand business goals and translate them into analytics initiatives, focusing on data-driven decision-making to optimize marketing performance and user journeys.
• Develop and present data-backed recommendations, performance dashboards, and business cases to senior clients, ensuring insights are aligned with broader marketing and business goals.
• Support the development of analytics deliverables, including client presentations, reporting frameworks, and performance analyses.

Team Leadership & Development

• Lead, mentor, and grow a team of analytics professionals, fostering a culture of innovation, collaboration, and continuous learning.
• Facilitate skill development and knowledge sharing across the team, ensuring alignment with the latest technologies, analytics tools, and industry best practices.
• Establish processes and workflows to enable efficient delivery of analytics projects and continuous improvement in team performance.

Analytics Product Development & Innovation

• Contribute to the refinement and evolution of analytics service offerings, staying current with industry trends, emerging technologies, and client needs.
• Partner with the SVP and other senior leaders to design innovative analytics solutions that add value to our clients and differentiate our services in the market.
• Drive the development of new analytics tools, frameworks, and methodologies to improve data collection, visualization, and actionable insights.

Business Development & Client Growth

• Support the business development team in scoping, pricing, and pitching analytics services to prospective clients.
• Contribute to client proposals, case studies, and sales presentations to articulate the value of analytics offerings and data-driven solutions.
• Identify opportunities to expand analytics engagements within existing client relationships, focusing on deepening partnerships and growing revenue through value-added insights and services.
• Collaborate and partner with other MERGE teams to further the offering.

Thought Leadership & Industry Expertise

• Serve as a thought leader on digital analytics, staying informed on emerging trends, technologies, and best practices within the analytics, digital marketing, and MarTech landscape.
• Share knowledge and insights both internally and externally through thought leadership content, webinars, and client-facing presentations.
• Build strong relationships with clients, acting as a trusted advisor on data analytics, measurement strategies, and performance optimization, including ROI and LTV approaches.

These are the qualifications we’re looking for

• 10-12 years of experience in digital analytics, marketing analytics, or a related field, with a track record of delivering data-driven strategies to optimize digital performance.
• Bachelor’s degree in Marketing, Data Science, Business, or a related field; Master’s degree preferred.
• Proven ability to lead website and app analytics initiatives, including tagging implementation, measurement planning, data collection, and performance optimization.
• Experience with analytics tools and technologies (e.g., Google Analytics, Adobe Analytics, Tableau) and knowledge of website and app tagging, A/B testing, and CRO.
• Strong ability to translate complex data findings into actionable business insights, communicating effectively with both technical and non-technical stakeholders.
• Leadership experience managing, mentoring, and growing a team of analytics professionals.
• Strong collaboration skills with the ability to work cross-functionally with marketing, digital experience, creative, and development teams.
• Excellent project management skills, with the ability to handle multiple client engagements and deadlines simultaneously.
• Hands-on experience with MarTech platforms (e.g., Adobe, SFMC) and familiarity with digital marketing channels (e.g., web, mobile, search, social, email).
• Experience with visualization tools (e.g., Tableau, Power BI) and data analysis techniques to provide clear and compelling insights.
• Excellent communication and presentation skills for effectively engaging clients and stakeholders.

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