Director of Sales

Position: Director of Sales

Location: Alexandria, VA

Job Id: 175

# of Openings: 0

DIRECTOR OF SALES

Reports to: General Manager, the position is exempt.

WHO WE ARE

Hotels done differently. At Aparium, we believe in the power of People, Place and Character. We ensure our hotels are a place where individuals are valued and celebrated, elevating our associates' pride in who they are, where they live and who we serve. Our hotel is a tribute to the neighborhoods and the people of the communities where we operate.

Located in the heart of Old Town Alexandria, Hotel Heron will open in the spring of 2024 offering guests the opportunity to see Old Town from a new vantage point. With Washington, DC just minutes away, Hotel Heron acts as a flag in the sand just across the river, beckoning travelers to explore beyond the National Mall and Monuments to discover a city ripe for its new renaissance.

This chic 134 room boutique hotel is home to KILN, a signature ground floor restaurant serving hearth inspired Mid-Atlantic cuisine, Francis Hall, a cozy craft cocktail bar hidden in the heart of the hotel, and Good Fortune, an open-air seasonal rooftop bar with unparalleled views of the Potomac.

THE ROLE

This sales leadership role requires the tenacity to build and support an efficient and productive sales + catering team; it is not for the faint of heart. If you are known to have grit that is associated with an entrepreneurial spirit, then we invite you to your next career opportunity.

You understand how a successful sales department should be built for success; you have a trainer's mindset and can develop and guide any team through all sales process phases. You gain deep satisfaction from creating and implementing systems, processes, tools, and sales strategies that help teams succeed for years to come.

WHO YOU ARE

You are passionate about sales, catering, collaboration, and communication with the ability to think creatively and strategically to identify and close on revenue opportunities. You are a talented and highly effective sales leader that enjoys the solidarity of a team and knows that everyone plays an important role, no matter their title.

WHAT YOU WILL DO

• Uphold and role model the company's principles of People, Place, and Character; and ensure direct reports also model our values that drive collaboration, intuition, and translocal hospitality.
• Be a collaborative peer and a key partner with the Director of Revenue; work as a team to develop best-in-class tools and strategies to maximize revenue and RevPAR index.
• Be the face of the hotel, attending and partnering with all city groups, organizations and key leaders.
• Work closely with the General Manager to ensure all area hotel, restaurant and event associations are represented through your leadership.
• Report on business booked and client meetings throughout pre-opening with HQ team, GM, and other hotel leaders.
• Be responsible for the final approval of all sales platforms prior to opening for correct data and reporting purposes.
• Recruit and build a strong sales team within properties to ensure the hotel's success.
• Be responsible for securing new sales and catering accounts, developing + maintaining accounts and relationships.
• Lead and direct the sales and catering team in developing and executing the sales and marketing plan.
• Coach Sales team by collaboratively helping them creatively solve problems when challenges arise.
• Craft and establish the annual sales goals, ensuring they are fully understood and implemented in the hotel.
• Develop the annual budget and sales & marketing plan in collaboration with the General Manager.
• Build and maintain a trusting and transparent relationship with all stakeholders.
• Establish regular and frequent communication with Aparium Headquarters.
• Additional tasks and responsibilities as requested by SVP of Sales + Revenue, Corporate Director of Sales, and/or hotel General Manager.

POSITION REQUIREMENTS

• Minimum of three (3) to five (5) years of hospitality sales experience within upscale, lifestyle or luxury hospitality companies.
• Minimum of two (2) years in a Director of Sales role.
• Independent and boutique / lifestyle experience preferred.
• Delphi FDC and Lanyon system knowledge preferred but not required.
• Bachelor's degree in sales, marketing, communications, or hospitality is preferred.
• Adaptable interpersonal skills to communicate and address all associate levels of the hotel.
• Professional proficiency of the English language in reading, writing, and verbal communication.

HOW YOU LEAD

• Engage others in general conversation tactics to build rapport quickly.
• Approach fact-finding and discovery missions in a collaborative effort.
• Value the importance of making decisions with integrity.
• Highly analytical in thought and recommendations.
• Demonstrates business acumen and practices sound financial decisions.
• Demonstrates the ability to identify strategic needs yet can be a "soldier" to ensure a strategic plan is implemented.

As an Equal Opportunity Employer, Aparium Hospitality Services celebrates diversity and is committed to creating an equitable and inclusive environment for all employees.