Vantage Point Recruiters, LLC.
Director, Marketing, PHARMA, Product Strategist, Branding, Rare Disease
Vantage Point Recruiters, LLC., Cambridge, Massachusetts, us, 02138
Director Marketing, PHARMA, Product Strategist, Branding, Rare DiseaseCambridge, MACompetitive Salary [about $220K] HYBRID, Full Benefits, World Class Fortune 500 Company
Main responsibilities:Across the Rare Disease Nation, we have launches over the next several years and
this role will be expected to provide product strategy expertise across all launches; one team, common goals, single mission.
This role will report to the Head of Marketing.Lead brand strategy and strategic planning , budgeting, KPI tracking, forecasting, financial reporting across multiple brands.Primary collaboration/connection with
Global Brand Lead countries teams, PSS, patient marketing team, Account Engagement marketing team &,
health system marketing.Sr level interactions are frequent, as well as making
key brand decisionsDevelop and synthesize insights on disease areas and market dynamics using US data from global sources.Coordinate with various marketing roles to gather
and deliver insights from different channels, customers, and digital platforms.Understand unmet customer needs to determine the
value proposition of products
in the rare disease category.Continuously analyze the competitive environment and pipeline activities.Create comprehensive views of the patient journey, including strategies for
patient identification.Build strategies to address competitive entrants that can be pulled through.Develop and execute the commercial brand strategy
using market, customer, and competitor insights.Lead cross-functional governance meetings to ensure organizational alignment and support product
demand forecastsManage brand marketing budget, provide input on annual planning, and ensure alignment with global marketing strategies and regulatory requirements.This individual will be responsible for owning and developing product positioning and actionable strategy based on a deep understanding of the patient journey, market dynamics and the value that products and services can bring to driving better outcomes.About youBachelor's degree in marketing, business, technology, or life sciencesMarketing, sales, or insights & analytics experience, preferably in cross-functional leadership roles.
US, Global, Ex US ExperienceSuccessful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.Experience working within large scale and complex multidisciplinary teams; influencer.Demonstrated product & brand strategy experience.
Ability to travel 25% within the US.Skills and Certifications
[note: bold skills and certification are required]Brand Lead/Launch experience/Brand strategyCandidate Details: 10+ to 15 years experience/ Seniority Level - DirectorManagement Experience Required – No/Minimum Education - Bachelor's DegreeIdeal Candidate: Someone who has owned a brand or multiple brands.Rare disease/Rare Blood experience is preferred but not requiredPharma; BioPharma; Rare Diseases; Branding; Marketing; Leadership; Product Strategy; Product LaunchCONTACT/SEND RESUME:Bill Marek - CEO407.541.7816bmarek@vprecruiters.comWWW.VPRECRUITERS.COM
Main responsibilities:Across the Rare Disease Nation, we have launches over the next several years and
this role will be expected to provide product strategy expertise across all launches; one team, common goals, single mission.
This role will report to the Head of Marketing.Lead brand strategy and strategic planning , budgeting, KPI tracking, forecasting, financial reporting across multiple brands.Primary collaboration/connection with
Global Brand Lead countries teams, PSS, patient marketing team, Account Engagement marketing team &,
health system marketing.Sr level interactions are frequent, as well as making
key brand decisionsDevelop and synthesize insights on disease areas and market dynamics using US data from global sources.Coordinate with various marketing roles to gather
and deliver insights from different channels, customers, and digital platforms.Understand unmet customer needs to determine the
value proposition of products
in the rare disease category.Continuously analyze the competitive environment and pipeline activities.Create comprehensive views of the patient journey, including strategies for
patient identification.Build strategies to address competitive entrants that can be pulled through.Develop and execute the commercial brand strategy
using market, customer, and competitor insights.Lead cross-functional governance meetings to ensure organizational alignment and support product
demand forecastsManage brand marketing budget, provide input on annual planning, and ensure alignment with global marketing strategies and regulatory requirements.This individual will be responsible for owning and developing product positioning and actionable strategy based on a deep understanding of the patient journey, market dynamics and the value that products and services can bring to driving better outcomes.About youBachelor's degree in marketing, business, technology, or life sciencesMarketing, sales, or insights & analytics experience, preferably in cross-functional leadership roles.
US, Global, Ex US ExperienceSuccessful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.Experience working within large scale and complex multidisciplinary teams; influencer.Demonstrated product & brand strategy experience.
Ability to travel 25% within the US.Skills and Certifications
[note: bold skills and certification are required]Brand Lead/Launch experience/Brand strategyCandidate Details: 10+ to 15 years experience/ Seniority Level - DirectorManagement Experience Required – No/Minimum Education - Bachelor's DegreeIdeal Candidate: Someone who has owned a brand or multiple brands.Rare disease/Rare Blood experience is preferred but not requiredPharma; BioPharma; Rare Diseases; Branding; Marketing; Leadership; Product Strategy; Product LaunchCONTACT/SEND RESUME:Bill Marek - CEO407.541.7816bmarek@vprecruiters.comWWW.VPRECRUITERS.COM