Acist Medical Systems
Sr. Product Manager, Strategy and Portfolio Planning
Acist Medical Systems, Eden Prairie, Minnesota, United States, 55344
Position Summary:
As Senior Product Manager for Strategy and Portfolio Planning, you will spearhead global upstream marketing efforts for the cardiovascular product line at Bracco Medical Technologies/ACIST Medical, concentrating primarily on PCI Optimization, which includes advanced modalities in intravascular imaging and physiology. We are seeking a dynamic leader interested in accelerating their portfolio planning experiences and shaping the future of BMT/ACIST.
Responsibilities will include building deep market and customer insights, identifying new growth opportunities, collaborating with cross-functional partners, engaging with Key Opinion Leaders (KOLs), driving opportunity assessment, and refining portfolio roadmap.
Primary Duties & Responsibilities:
Market Analysis & Portfolio Strategy:
Analyze global market trends, customer needs, and competitor activities to identify new product and market opportunities, defining “where to play” and shaping the portfolio strategy.
Voice of Customer (VOC):
Conduct primary and secondary market research, including clinical trend analysis and engagement with KOLs, Advisory Boards, and regional teams, to define customer needs and product requirements.
Opportunity Assessment & Business Case Development:
Assess market opportunities through segmentation, access, margin, and strategic alignment. Develop market models and build compelling business cases for portfolio investments.
Product Lifecycle Management:
Play a key role in directing product life cycle management, End of Life, and next generation planning.
Cross-Functional Collaboration:
Partner with R&D, clinical, regulatory, global regions, and operations to support portfolio strategy and product development initiatives.
Evidence & Claims Management:
Develop and manage a claims matrix and evidence plan to support commercial market entry and future pipeline discussions.
Physician Engagement:
Facilitate hands-on product demonstrations and presentations for physicians, supporting ongoing pipeline and product discussions.
Product Roadmap Development:
Own customer input, market data and development of the strategic direction of product roadmap.
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As Senior Product Manager for Strategy and Portfolio Planning, you will spearhead global upstream marketing efforts for the cardiovascular product line at Bracco Medical Technologies/ACIST Medical, concentrating primarily on PCI Optimization, which includes advanced modalities in intravascular imaging and physiology. We are seeking a dynamic leader interested in accelerating their portfolio planning experiences and shaping the future of BMT/ACIST.
Responsibilities will include building deep market and customer insights, identifying new growth opportunities, collaborating with cross-functional partners, engaging with Key Opinion Leaders (KOLs), driving opportunity assessment, and refining portfolio roadmap.
Primary Duties & Responsibilities:
Market Analysis & Portfolio Strategy:
Analyze global market trends, customer needs, and competitor activities to identify new product and market opportunities, defining “where to play” and shaping the portfolio strategy.
Voice of Customer (VOC):
Conduct primary and secondary market research, including clinical trend analysis and engagement with KOLs, Advisory Boards, and regional teams, to define customer needs and product requirements.
Opportunity Assessment & Business Case Development:
Assess market opportunities through segmentation, access, margin, and strategic alignment. Develop market models and build compelling business cases for portfolio investments.
Product Lifecycle Management:
Play a key role in directing product life cycle management, End of Life, and next generation planning.
Cross-Functional Collaboration:
Partner with R&D, clinical, regulatory, global regions, and operations to support portfolio strategy and product development initiatives.
Evidence & Claims Management:
Develop and manage a claims matrix and evidence plan to support commercial market entry and future pipeline discussions.
Physician Engagement:
Facilitate hands-on product demonstrations and presentations for physicians, supporting ongoing pipeline and product discussions.
Product Roadmap Development:
Own customer input, market data and development of the strategic direction of product roadmap.
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