Senior Copywriter

System One Senior Copywriter Annapolis, Maryland As a senior copywriter, you will work in a team environment to craft compelling, client-centric and brand-aligned messaging and creative concepts. Projects will cross multiple marketing channels including both digital and print, requiring both long-form and short-form B2C and B2B financial industry experience. You will develop a strategic approach to convey unique value propositions and proof points, and breathe life into the stories we tellusing one brand voiceto ensure an impactful and unified brand experience. Youll be collaborating with creative directors, art directors, developers, technologists, integrators, art buyers and account leads, as well as other copywriters. Your goal will be to deliver concise, plainspoken and accurate copy optimized for a wide range of digital- and print-based outputs. Duties & Responsibilities Share your strategic and conceptual ideas to help shape and align client approaches and creative execution to best achieve business objectives. Build strong, collaborative relationships with a diverse agency team as well as segment, channel and brand partners. Demonstrate creativity, versatility and agility in writing for different mediums and audiences in a speed-to-market environment. Actively participate in client and team discussions, asking informed questions and offering relevant perspectives and solutions to move projects forward. Embrace working remotely while collaborating with teammates and partners in various locations. Gather information, interview partners and experts, offer strategic and creative ideas, and align to brand guidelines and business objectives. Distill complex product/service detail into clear, plainspoken copy and impactful creative concepts. Collaborate with art directors on static and motion-based infographics, imagery, and design approaches to maximize visual impact. Present work to partners and clients at every level, explain rationale, respond to questions, and effectively interpret and apply feedback. Skills & Qualifications The ability to write in one brand voice while aligning copy strategy, messaging and tone to individual segments. The ability to write, conceptualize and collaborate with a creative team to create a range of creative outputs, such as email and direct mail. The ability to lead or participate in discussions with business partners and experts, collaborate with art directors and account leads, and show flexibility in offering guidance and taking direction wherever needed. Proficiency in MS Office Suite and Adobe Acrobat. Have an understanding and proficiency in accessibility writing standards for WCAG 2.1 (Web Content Accessibility Guidelines). An enthusiastic approach with an infectiously positive point of view, and are a highly motivated self-starter with a strong work ethic. Deep knowledge of writing best practices for digital and web. A clear, concise and plainspoken writing style. The ability to work on multiple assignments for different clients and segments while meeting deadlines and exceeding client expectations. Education & Experience A Bachelors degree or equivalent education and experience. 7 years of financial copywriting experience in a company or with an agency, specifically focusing on workplace benefits for corporate and small business clients (plan sponsor and plan participants). To Apply Diversity Inclusion & Customer Service Statement TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan. We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law. J-18808-Ljbffr