Compliance & Risks
Global Marketing Director
Compliance & Risks, Atlanta, Georgia, United States, 30383
Job Title:
Global Marketing Director (Full Time)Reports to:
Chief Revenue OfficerAbout Us:
Compliance & Risks is the leading provider of market access and product compliance SaaS solutions and is recognized as the leading end-to-end global product compliance solution provider across the technology, consumer goods and retail, industrial goods and life sciences sectors. The company’s market leading SaaS platform, C2P, enables uninterrupted market access for enterprises selling products globally by monitoring and managing key product requirements, regulations and standards in their chosen markets. The C2P platform provides the world’s most comprehensive database of legislative information, insights and actions, linked to product workflows, to help clients bring products to markets faster with lower risk and ensure ongoing compliance.The company serves over 220+ global enterprise customers including: GE, Google, Nike, Amazon, Ikea, Bose, Tesla, Vaillant, Unisys, Samsung and Fujitsu.Purpose:
As the Global Marketing Director, you will be responsible for developing and executing global marketing strategies that drive revenue growth and brand awareness for our SaaS Enterprise B2B (AI driven) business. You will collaborate closely with cross-functional teams to ensure alignment and maximize marketing impact.Responsibilities:
Strategy Development and ExecutionDevelop and execute global marketing strategies that align with the company’s overall business objectives, including revenue growth, market expansion, and brand positioning.Conduct market research and competitive analysis to identify target markets and opportunities.Develop and implement go-to-market strategies for new product launches and market expansions, including messaging, positioning, and channel strategies.Demand GenerationLead demand generation initiatives across all marketing channels, including content marketing, email marketing, social media, public relations, and events.Develop and execute targeted content strategies to attract and engage the target audience.Optimize lead generation campaigns and nurture leads through the sales funnel.Measure and analyze marketing performance to optimize campaigns and improve ROI.Brand ManagementDevelop and maintain a strong and consistent brand identity across all touchpoints.Oversee the development of brand guidelines and ensure adherence to brand standards.Manage brand partnerships and sponsorships.Monitor brand reputation and address any negative feedback.Team Leadership and ManagementBuild, manage, and develop a high-performing global marketing team.Provide leadership, mentorship, and coaching to team members.Set performance expectations and goals for the team.Manage the marketing budget and allocate resources effectively.Analytics and MeasurementEstablish key performance indicators (KPIs) to measure marketing success.Track and analyze marketing performance metrics, including website traffic, lead generation, conversion rates, and ROI.Use data-driven insights to optimize marketing campaigns and improve results.Requirements:
Bachelor’s degree in marketing, business administration, or related field.10+ years of experience in B2B marketing, preferably in a SaaS or technology company.Proven track record of developing and executing successful global marketing strategies.Strong understanding of digital marketing channels and technologies (Hubspot and Salesloft etc).Experience in guiding a marketing operations team to measure results.Excellent leadership and interpersonal skills.Experience with SaaS product launches.Ability to work effectively in a fast-paced, collaborative environment.Strong analytical and problem-solving skills.The Perks:
A competitive salary, company bonus, health insurance, pension, wellbeing programme.An exciting and dynamic role with career development opportunities and progression.The opportunity to work with a talented and diverse team in an inclusive work environment.A learning culture where continued learning & development is supported and encouraged.Remote working options and a flexible environment that promotes wellness and work-life balance.Company Highlights:
10-30% YoY revenue growth since 2017.Top private equity sponsorship from Luminate Capital Partners.100,000+ regulations and standards on the platform.A market leading retention rate 87-97%.Compliance & Risks is committed to building and promoting an inclusive place to work for everyone. We strive to attract and retain a diverse range of people into our organization. We aim to increase the diversity of our employee base by growing our diverse talent pipeline, including partnerships with organizations like Resilient Coders, Women Who Code, Women in Tech. Compliance & Risks is an equal opportunities employer.
#J-18808-Ljbffr
Global Marketing Director (Full Time)Reports to:
Chief Revenue OfficerAbout Us:
Compliance & Risks is the leading provider of market access and product compliance SaaS solutions and is recognized as the leading end-to-end global product compliance solution provider across the technology, consumer goods and retail, industrial goods and life sciences sectors. The company’s market leading SaaS platform, C2P, enables uninterrupted market access for enterprises selling products globally by monitoring and managing key product requirements, regulations and standards in their chosen markets. The C2P platform provides the world’s most comprehensive database of legislative information, insights and actions, linked to product workflows, to help clients bring products to markets faster with lower risk and ensure ongoing compliance.The company serves over 220+ global enterprise customers including: GE, Google, Nike, Amazon, Ikea, Bose, Tesla, Vaillant, Unisys, Samsung and Fujitsu.Purpose:
As the Global Marketing Director, you will be responsible for developing and executing global marketing strategies that drive revenue growth and brand awareness for our SaaS Enterprise B2B (AI driven) business. You will collaborate closely with cross-functional teams to ensure alignment and maximize marketing impact.Responsibilities:
Strategy Development and ExecutionDevelop and execute global marketing strategies that align with the company’s overall business objectives, including revenue growth, market expansion, and brand positioning.Conduct market research and competitive analysis to identify target markets and opportunities.Develop and implement go-to-market strategies for new product launches and market expansions, including messaging, positioning, and channel strategies.Demand GenerationLead demand generation initiatives across all marketing channels, including content marketing, email marketing, social media, public relations, and events.Develop and execute targeted content strategies to attract and engage the target audience.Optimize lead generation campaigns and nurture leads through the sales funnel.Measure and analyze marketing performance to optimize campaigns and improve ROI.Brand ManagementDevelop and maintain a strong and consistent brand identity across all touchpoints.Oversee the development of brand guidelines and ensure adherence to brand standards.Manage brand partnerships and sponsorships.Monitor brand reputation and address any negative feedback.Team Leadership and ManagementBuild, manage, and develop a high-performing global marketing team.Provide leadership, mentorship, and coaching to team members.Set performance expectations and goals for the team.Manage the marketing budget and allocate resources effectively.Analytics and MeasurementEstablish key performance indicators (KPIs) to measure marketing success.Track and analyze marketing performance metrics, including website traffic, lead generation, conversion rates, and ROI.Use data-driven insights to optimize marketing campaigns and improve results.Requirements:
Bachelor’s degree in marketing, business administration, or related field.10+ years of experience in B2B marketing, preferably in a SaaS or technology company.Proven track record of developing and executing successful global marketing strategies.Strong understanding of digital marketing channels and technologies (Hubspot and Salesloft etc).Experience in guiding a marketing operations team to measure results.Excellent leadership and interpersonal skills.Experience with SaaS product launches.Ability to work effectively in a fast-paced, collaborative environment.Strong analytical and problem-solving skills.The Perks:
A competitive salary, company bonus, health insurance, pension, wellbeing programme.An exciting and dynamic role with career development opportunities and progression.The opportunity to work with a talented and diverse team in an inclusive work environment.A learning culture where continued learning & development is supported and encouraged.Remote working options and a flexible environment that promotes wellness and work-life balance.Company Highlights:
10-30% YoY revenue growth since 2017.Top private equity sponsorship from Luminate Capital Partners.100,000+ regulations and standards on the platform.A market leading retention rate 87-97%.Compliance & Risks is committed to building and promoting an inclusive place to work for everyone. We strive to attract and retain a diverse range of people into our organization. We aim to increase the diversity of our employee base by growing our diverse talent pipeline, including partnerships with organizations like Resilient Coders, Women Who Code, Women in Tech. Compliance & Risks is an equal opportunities employer.
#J-18808-Ljbffr