McKinsey & Company
Email Retention Strategy Manager
McKinsey & Company, Washington, District of Columbia, us, 20022
CommunicationsEmail Retention Strategy Manager
Job ID: 89835
Do you want to do work that matters, alongside supportive leaders who will help you grow faster than you ever thought possible? Are you a creative problem-solver who is energized by challenges?
You've come to the right place.
Who You'll Work WithYou'll be part of McKinsey Global Publishing, joining as a core member of the Audience Development & Innovation team to oversee McKinsey.com subscriptions through its critical, free email programs.
McKinsey Global Publishing is a highly collaborative, global group of editors, designers, producers, and developers who are responsible for creating and publishing content that supports the firm's reputation and advances the practice of management.
Your impact within our firmYou'll be responsible for overseeing the strategy and operations of the McKinsey.com email program, focusing on subscriber acquisition, engagement, and retention. You will conceive of and implement fresh ways to attract new subscribers and ensure they are increasingly engaged throughout their customer lifecycle.
Your efforts will be rooted in analytics. You will examine the question of value exchange with subscribers, explore progressive profiling, and look at ways to streamline the subscription process and collect additional first-party data. You'll create and manage an always-on email testing program, working with newsletter editors, designers, and email producers to improve engagement.
This is a core editorial product role, where you will be expected to engage with McKinsey.com content-creating and -curating editors to come up with innovative ways to promote the content. You will work closely with the McKinsey Insights app editor and our social media team to ensure omnichannel messaging and outreach is coordinated and complementary.
The Subscriptions Editor will manage McKinsey's email agency partner, working with that team to explore, deliver, test, and refine new features and functionality for our emails. You'll be a vocal, visible advocate for the program.
Your qualifications and skills
7+ years of professional experience as an email practitioner, at an English-language publication or in professional-services or agency setting.
Proven experience running a sophisticated, effective enterprise email subscriptions program.
Expert at all aspects of email strategy, implementation, operations, and reporting.
Exceptional email marketing, communication, and analytical skills.
Proficiency with enterprise email marketing platforms (e.g., Epsilon EPCM).
Ability to think critically about KPIs and high comfort level with data and reporting.
Exceptional project-management and organizational skills.
Ability to confidently and tactfully engage with senior staff and functional experts.
Familiarity with general business concepts.
Positive attitude and team orientation.
Willingness to receive and act on feedback.
Ability to work independently in a low-structure environment.
FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable law.
Salary Range: $152,300 - $203,000 USD.
Additionally, we provide a comprehensive benefits package.
Apply Now
#J-18808-Ljbffr
Job ID: 89835
Do you want to do work that matters, alongside supportive leaders who will help you grow faster than you ever thought possible? Are you a creative problem-solver who is energized by challenges?
You've come to the right place.
Who You'll Work WithYou'll be part of McKinsey Global Publishing, joining as a core member of the Audience Development & Innovation team to oversee McKinsey.com subscriptions through its critical, free email programs.
McKinsey Global Publishing is a highly collaborative, global group of editors, designers, producers, and developers who are responsible for creating and publishing content that supports the firm's reputation and advances the practice of management.
Your impact within our firmYou'll be responsible for overseeing the strategy and operations of the McKinsey.com email program, focusing on subscriber acquisition, engagement, and retention. You will conceive of and implement fresh ways to attract new subscribers and ensure they are increasingly engaged throughout their customer lifecycle.
Your efforts will be rooted in analytics. You will examine the question of value exchange with subscribers, explore progressive profiling, and look at ways to streamline the subscription process and collect additional first-party data. You'll create and manage an always-on email testing program, working with newsletter editors, designers, and email producers to improve engagement.
This is a core editorial product role, where you will be expected to engage with McKinsey.com content-creating and -curating editors to come up with innovative ways to promote the content. You will work closely with the McKinsey Insights app editor and our social media team to ensure omnichannel messaging and outreach is coordinated and complementary.
The Subscriptions Editor will manage McKinsey's email agency partner, working with that team to explore, deliver, test, and refine new features and functionality for our emails. You'll be a vocal, visible advocate for the program.
Your qualifications and skills
7+ years of professional experience as an email practitioner, at an English-language publication or in professional-services or agency setting.
Proven experience running a sophisticated, effective enterprise email subscriptions program.
Expert at all aspects of email strategy, implementation, operations, and reporting.
Exceptional email marketing, communication, and analytical skills.
Proficiency with enterprise email marketing platforms (e.g., Epsilon EPCM).
Ability to think critically about KPIs and high comfort level with data and reporting.
Exceptional project-management and organizational skills.
Ability to confidently and tactfully engage with senior staff and functional experts.
Familiarity with general business concepts.
Positive attitude and team orientation.
Willingness to receive and act on feedback.
Ability to work independently in a low-structure environment.
FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable law.
Salary Range: $152,300 - $203,000 USD.
Additionally, we provide a comprehensive benefits package.
Apply Now
#J-18808-Ljbffr