Highmark Health
Artificial Intelligence (AI) Marketing Technology Manager
Highmark Health, Annapolis, Maryland, United States, 21403
Company :
Highmark Health
Job Description :
JOB SUMMARY
As Marketing Technology Manager, you will be the technological cornerstone of our marketing & experience team, driving innovation and efficiency through the strategic use of advanced marketing technologies. This role is pivotal in harnessing the power of marketing platforms for productivity enhancements, competitive differentiation, and transformative marketing strategies. You will spearhead the integration of marketing technologies, guiding the team in becoming proficient and self-reliant in utilizing these tools for a range of applications from campaign management to strategic decision-making.
ESSENTIAL RESPONSIBILITIES
Lead the design, implementation and optimization of key marketing technology platforms such as Salesforce Marketing Cloud, Adobe Experience Manager (AEM), Adobe Customer Journey Analytics (CJA), and Workfront.
Develop and execute strategies to maximize the utilization of marketing technologies, ensuring seamless integration with existing systems and workflows.
Oversee data management and integration across marketing platforms to ensure data accuracy, consistency, and actionability.
Collaborate with IT and other departments to align marketing technology initiatives with overall business objectives and technical requirements.
Train and support the marketing team in the effective use of marketing technology tools for various functions including content management, customer journey mapping, campaign execution, and performance analytics.
Lead use case development and integration of generative AI and machine learning capabilities into existing marketing technology stack to enhance productivity, personalization, and predictive analytics.
Analyze and report on the performance and ROI of marketing technology investments.
.
EXPERIENCE
Required
5 years of proven experience in implementing and managing AI technologies in a marketing context
5 years of experience with innovative problem-solving and strategic planning
5 years of experience and expertise in data analytics and predictive modeling
Preferred
Experience with generative AI and machine learning applications in marketing
Certifications in relevant marketing technologies (e.g., Salesforce Certified Marketing Cloud Consultant, Adobe Certified Expert)
Knowledge of API integrations and basic scripting languages
Experience in healthcare or regulated industries
SKILLS
Strong technical proficiency in generative AI and related technologies.
Excellent training and coaching skills for non-technical team members.
Adherence to ethical standards, governance, and corporate compliance.
Robust analytical and data interpretation skills.
Outstanding communication and leadership qualities.
Strategic thinking and long-term planning capabilities.
Ability to manage cross-functional initiatives and collaborate effectively.
EDUCATION
Required
Bachelor’s degree in computer science, data science, marketing, or related field OR relevant experience and/or education as determined by the company in lieu of bachelor's degree.
Preferred
None
LICENSES or CERTIFICATIONS
Required
None
Preferred
Data science professional certificate
Digital marketing professional certification
Artificial Intelligence and/or machine learning certificate
Language (Other than English):
None
Travel Requirement:
0% - 25%
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
Office- or Remote-based
Teaches / trains others
Occasionally
Travel from the office to various work sites or from site-to-site
Rarely
Works primarily out-of-the office selling products/services (sales employees)
Never
Physical work site required
No
Lifting: up to 10 pounds
Constantly
Lifting: 10 to 25 pounds
Occasionally
Lifting: 25 to 50 pounds
Rarely
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
_As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. _
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Pay Range Minimum:
$92,300.00
Pay Range Maximum:
$170,800.00
Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
EEO is The Law
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity ( https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf)
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.
For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org
California Consumer Privacy Act Employees, Contractors, and Applicants Notice
Req ID: J253587
Highmark Health
Job Description :
JOB SUMMARY
As Marketing Technology Manager, you will be the technological cornerstone of our marketing & experience team, driving innovation and efficiency through the strategic use of advanced marketing technologies. This role is pivotal in harnessing the power of marketing platforms for productivity enhancements, competitive differentiation, and transformative marketing strategies. You will spearhead the integration of marketing technologies, guiding the team in becoming proficient and self-reliant in utilizing these tools for a range of applications from campaign management to strategic decision-making.
ESSENTIAL RESPONSIBILITIES
Lead the design, implementation and optimization of key marketing technology platforms such as Salesforce Marketing Cloud, Adobe Experience Manager (AEM), Adobe Customer Journey Analytics (CJA), and Workfront.
Develop and execute strategies to maximize the utilization of marketing technologies, ensuring seamless integration with existing systems and workflows.
Oversee data management and integration across marketing platforms to ensure data accuracy, consistency, and actionability.
Collaborate with IT and other departments to align marketing technology initiatives with overall business objectives and technical requirements.
Train and support the marketing team in the effective use of marketing technology tools for various functions including content management, customer journey mapping, campaign execution, and performance analytics.
Lead use case development and integration of generative AI and machine learning capabilities into existing marketing technology stack to enhance productivity, personalization, and predictive analytics.
Analyze and report on the performance and ROI of marketing technology investments.
.
EXPERIENCE
Required
5 years of proven experience in implementing and managing AI technologies in a marketing context
5 years of experience with innovative problem-solving and strategic planning
5 years of experience and expertise in data analytics and predictive modeling
Preferred
Experience with generative AI and machine learning applications in marketing
Certifications in relevant marketing technologies (e.g., Salesforce Certified Marketing Cloud Consultant, Adobe Certified Expert)
Knowledge of API integrations and basic scripting languages
Experience in healthcare or regulated industries
SKILLS
Strong technical proficiency in generative AI and related technologies.
Excellent training and coaching skills for non-technical team members.
Adherence to ethical standards, governance, and corporate compliance.
Robust analytical and data interpretation skills.
Outstanding communication and leadership qualities.
Strategic thinking and long-term planning capabilities.
Ability to manage cross-functional initiatives and collaborate effectively.
EDUCATION
Required
Bachelor’s degree in computer science, data science, marketing, or related field OR relevant experience and/or education as determined by the company in lieu of bachelor's degree.
Preferred
None
LICENSES or CERTIFICATIONS
Required
None
Preferred
Data science professional certificate
Digital marketing professional certification
Artificial Intelligence and/or machine learning certificate
Language (Other than English):
None
Travel Requirement:
0% - 25%
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
Office- or Remote-based
Teaches / trains others
Occasionally
Travel from the office to various work sites or from site-to-site
Rarely
Works primarily out-of-the office selling products/services (sales employees)
Never
Physical work site required
No
Lifting: up to 10 pounds
Constantly
Lifting: 10 to 25 pounds
Occasionally
Lifting: 25 to 50 pounds
Rarely
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
_As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. _
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Pay Range Minimum:
$92,300.00
Pay Range Maximum:
$170,800.00
Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
EEO is The Law
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity ( https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf)
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.
For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org
California Consumer Privacy Act Employees, Contractors, and Applicants Notice
Req ID: J253587