Qualtrics
VP of Global Customer Marketing
Qualtrics, Seattle, Washington, us, 98127
At Qualtrics, we create software that the world’s best brands use to deliver exceptional Customer and Employee experiences, build high-performing teams, and design products people love. But we are more than a platform. We are the creators and stewards of the Experience Management category serving over 18,000 clients globally.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set ambitious goals and move fast to achieve them. Strategic risks are encouraged, and complex problems are solved by collaborating and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business.
Vice President of Global Customer Marketing Why We Have this Role
We’re looking for an exceptional marketing and people leader to deliver commercial impact by strategically applying the marketing programs across the customer lifecycle from onboarding, adoption to renewal and community engagement. This role will partner closely with customer success and product leadership to develop comprehensive customer programs, designed to drive adoption, maturity of our platform use and build community to ultimately support customer retention and expansion.
This is a unique opportunity to bring together and scale customer marketing capability for the company. This person will be accountable for performance across customer program initiatives including customer lifecycle programs (digital and content/programs for high touch accounts), customer advocacy and stories, lead our XM institute thought leadership and community, drive our customer certification program and lead our internal customer experience center of excellence.
Things You’ll Do
Take ownership of developing and implementing the global customer marketing strategy, plans, and budget.
Collaborate with customer success and product leadership on the development of lifecycle programs across all touchpoints.
Develop our customer advocacy program to identify, nurture and champion our best customers.
Drive our industry thought leadership on building a community of practice for Experience Management.
Build out our product certification program to create skills for our customer practitioners.
Develop our community programs to scale education, engagement, and connection to our brand.
Champion our internal customer experience programs to drive organizational accountability for customer experience.
Work with the customer success team to define and monitor our customer health metrics.
How You’ll Find Success
Seeking someone who thrives in a collaborative and dynamic environment.
Must have strategic acumen and execution skills.
Must have experience managing scale digital programs across both enterprise and self-service customer segments.
Must have a demonstrated ability to recruit and develop high-performing talent.
Self-motivated, excellent communication, project management, and organizational abilities.
Experience leading and developing community programs.
Expert in their field with fresh perspectives and ideas.
Experience using qualitative and quantitative metrics to achieve goals.
What We’re Looking For On Your CV
We are looking for a candidate with 15+ years of hands-on experience in B2B marketing.
Deep understanding of customer experience management and customer lifecycle journey.
Strong strategic and customer-focused approach.
This individual should have a proven track record of delivering measurable commercial results.
Strong understanding of market research and data analysis methods.
Excellent communication skills, both verbal and written.
A master’s degree in marketing or business administration is preferred.
The successful candidate will be a creative and strategic thinker with an extensive background in customer marketing.
Qualtrics Hybrid Work Model:
Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.
Equal Opportunity Employer:
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Pay Transparency:
For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. Washington State Annual Pay Transparency Range: $269,500—$449,500 USD.
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When you join one of our teams, you’ll be part of a nimble group that’s empowered to set ambitious goals and move fast to achieve them. Strategic risks are encouraged, and complex problems are solved by collaborating and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business.
Vice President of Global Customer Marketing Why We Have this Role
We’re looking for an exceptional marketing and people leader to deliver commercial impact by strategically applying the marketing programs across the customer lifecycle from onboarding, adoption to renewal and community engagement. This role will partner closely with customer success and product leadership to develop comprehensive customer programs, designed to drive adoption, maturity of our platform use and build community to ultimately support customer retention and expansion.
This is a unique opportunity to bring together and scale customer marketing capability for the company. This person will be accountable for performance across customer program initiatives including customer lifecycle programs (digital and content/programs for high touch accounts), customer advocacy and stories, lead our XM institute thought leadership and community, drive our customer certification program and lead our internal customer experience center of excellence.
Things You’ll Do
Take ownership of developing and implementing the global customer marketing strategy, plans, and budget.
Collaborate with customer success and product leadership on the development of lifecycle programs across all touchpoints.
Develop our customer advocacy program to identify, nurture and champion our best customers.
Drive our industry thought leadership on building a community of practice for Experience Management.
Build out our product certification program to create skills for our customer practitioners.
Develop our community programs to scale education, engagement, and connection to our brand.
Champion our internal customer experience programs to drive organizational accountability for customer experience.
Work with the customer success team to define and monitor our customer health metrics.
How You’ll Find Success
Seeking someone who thrives in a collaborative and dynamic environment.
Must have strategic acumen and execution skills.
Must have experience managing scale digital programs across both enterprise and self-service customer segments.
Must have a demonstrated ability to recruit and develop high-performing talent.
Self-motivated, excellent communication, project management, and organizational abilities.
Experience leading and developing community programs.
Expert in their field with fresh perspectives and ideas.
Experience using qualitative and quantitative metrics to achieve goals.
What We’re Looking For On Your CV
We are looking for a candidate with 15+ years of hands-on experience in B2B marketing.
Deep understanding of customer experience management and customer lifecycle journey.
Strong strategic and customer-focused approach.
This individual should have a proven track record of delivering measurable commercial results.
Strong understanding of market research and data analysis methods.
Excellent communication skills, both verbal and written.
A master’s degree in marketing or business administration is preferred.
The successful candidate will be a creative and strategic thinker with an extensive background in customer marketing.
Qualtrics Hybrid Work Model:
Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.
Equal Opportunity Employer:
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Pay Transparency:
For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. Washington State Annual Pay Transparency Range: $269,500—$449,500 USD.
#J-18808-Ljbffr