Evident Scientific
Mgr., Sr. Marketing Communications - RVI
Evident Scientific, Waltham, Massachusetts, United States, 02254
Mgr., Sr. Marketing Communications - RVI
Job ID #: 1862
Company: Evident
Posting Date: 8 nov. 2024
Si l’idée d’améliorer le monde vous enchante, vous serez heureux de faire carrière chez Evident.
Evident fournit des solutions avancées qui contribuent à rendre le monde plus sûr et plus sain. Engagés à développer de nouvelles technologies et à fournir un service client de classe mondiale, notre responsabilité va au-delà de la fabrication de produits : nous sommes des pionniers. Pour obtenir de plus amples renseignements, consultez le site https://www.evidentscientific.com/en/
Notre mission : Rendre le monde plus sûr et plus sain
Objective/Summary
The Senior Manager, Global Marcom, RVI, directs and oversees the strategic planning, execution, evaluation and optimization of integrated communications and marketing plans to achieve the objectives of the global RVI business within Evident’s Test and Measure Division. Collaborating with global commercial, product management, product marketing and marcom stakeholders, this role manages all communications and marketing activities related to RVI product launches and segment campaigns to drive demand and lead generation. This role provides short- and medium-term communication plans that align with marketing roadmaps and business goals.
PRIMARY DUTIES AND RESPONSIBILITIES
Campaign Coordination:
Coordinate RVI marketing campaigns and initiatives for new product introductions (NPIs) as well as key RVI products and solutions, working in partnership with global marketing teams.
In collaboration with all stakeholders, define and optimize RVI integrated communications and marketing plans and ensure the improvement of the customer experience by leveraging all communications and marketing tools (website, SEO/pay-per-click, digital products, videos, webinars, EAT content [expertise, authority, reliability], social media, public relations, etc.).
Manage timelines for NPI and integrated global/regional campaigns to ensure timely and efficient delivery of regionalized materials in coordination with global efforts.
Collaborate with Marcom global segment peers to coordinate NPI and campaign best practices, process and ideas.
May be required to coordinate and review translated materials.
Budget Support:
Support the management of advertising, marketing communications, and tradeshow marketing budgets to ensure regional marketing programs achieve positive ROI.
Track budget plans versus actual expenses.
Content Development:
Develop marketing content, including copywriting and creative briefs for RVI campaigns.
Coordinate with internal and external stakeholders to ensure timely delivery of materials.
Digital and Social Media:
Plan RVI segment and product digital marketing initiatives across channels, and potentially execute on local channel. This includes email nurturing campaigns, paid advertising, and organic channels and working with a global center of excellence for messaging alignment, best practices and overall coordination.
Monitor and analyze campaign performance metrics.
Event Support:
Partner with Events Manager and Marcom Regional Leads to determine strategic RVI events and partnership opportunities globally.
Coordinate and execute marketing activities and presence at industry events and tradeshows as needed working in collaboration with Events Manager and Regional Leads.
Reporting and Analysis:
Review and understand how standard global reports apply to regional activities and outcomes.
Maintain accountability for RVI lead generation while achieving positive ROI and meeting other established KPIs.
Analyze data to identify trends and insights for optimization.
Driving customer demand and lead generation to support sales growth goals for RVI products, use dashboards, analyze gaps and opportunities for growth and implement metrics to achieve marketing goals.
Continuous Improvement:
Participate in brainstorming sessions and contribute ideas for improving marketing strategies and processes.
Stay updated on industry trends and best practices to enhance marketing effectiveness.
MINIMUM QUALIFICATIONS
Education:
Bachelor’s degree in marketing or a similar field of study, or equivalent work experience required.
Experience:
Minimum 10-12 years' experience in corporate marketing or revenue marketing required. B2B experience in an industrial and/or aviation/aerospace/military sectors is a plus.
Skills:
Proven experience managing revenue-generating campaigns, both for events and across various digital channels.
Demonstrated ability to work collaboratively with global marketing leads and Centers of Excellence (COEs) to drive positive outcomes and achieve strategic goals.
Develop and execute marketing strategies that delivered measurable results, maximizing return on investment (ROI).
Expertise in analyzing campaign performance data to identify areas for improvement and implement changes that enhance overall effectiveness.
Utilize data-driven insights to refine marketing tactics, resulting in increased engagement, lead generation, and conversion rates.
Excellent written and verbal communication skills, with the ability to effectively interact with all levels of management.
Superior project management skills, with a proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.
Skilled at identifying and evaluating creative ideas, focusing on those that will create a competitive advantage.
Strong interpersonal skills with a collaborative, flexible, and team-oriented style.
Proficiency in Microsoft Word, Excel, and PowerPoint.
Adaptable and customer-focused.
Collaborative and team-oriented.
Other Considerations (travel/hours availability, etc.):
Domestic and international travel 20%
This role offers an excellent opportunity for a proactive and detail-oriented individual to grow within the marketing team of a leading microscopy organization. The ideal candidate will possess strong communication skills, creativity, and a passion for marketing in the industrial sector.
**Many Evident positions are located at export-control-restricted work locations or require access to export-controlled information. To be considered for these positions, you must be a U.S. Persons. If hired, you must be able to provide valid proof of such status.
Nous réalisons que le travail est plus qu’un simple emploi pour vous.
Il constitue une grande partie de votre vie, mais pas la seule. C’est pourquoi nous offrons des salaires concurrentiels, un programme de primes annuelles et des avantages médicaux complets, ainsi que le remboursement des frais de scolarité, des horaires flexibles, des congés parentaux et d’adoption, des services sur place et des réseaux d’affinité entre collègues, pour que vous soyez prêt à relever les défis de la vie.
Nous nous engageons à favoriser une culture de bien-être et d’inclusion en véhiculant les valeurs qui revêtent le plus d’importance pour nos employés.
Job ID #: 1862
Company: Evident
Posting Date: 8 nov. 2024
Si l’idée d’améliorer le monde vous enchante, vous serez heureux de faire carrière chez Evident.
Evident fournit des solutions avancées qui contribuent à rendre le monde plus sûr et plus sain. Engagés à développer de nouvelles technologies et à fournir un service client de classe mondiale, notre responsabilité va au-delà de la fabrication de produits : nous sommes des pionniers. Pour obtenir de plus amples renseignements, consultez le site https://www.evidentscientific.com/en/
Notre mission : Rendre le monde plus sûr et plus sain
Objective/Summary
The Senior Manager, Global Marcom, RVI, directs and oversees the strategic planning, execution, evaluation and optimization of integrated communications and marketing plans to achieve the objectives of the global RVI business within Evident’s Test and Measure Division. Collaborating with global commercial, product management, product marketing and marcom stakeholders, this role manages all communications and marketing activities related to RVI product launches and segment campaigns to drive demand and lead generation. This role provides short- and medium-term communication plans that align with marketing roadmaps and business goals.
PRIMARY DUTIES AND RESPONSIBILITIES
Campaign Coordination:
Coordinate RVI marketing campaigns and initiatives for new product introductions (NPIs) as well as key RVI products and solutions, working in partnership with global marketing teams.
In collaboration with all stakeholders, define and optimize RVI integrated communications and marketing plans and ensure the improvement of the customer experience by leveraging all communications and marketing tools (website, SEO/pay-per-click, digital products, videos, webinars, EAT content [expertise, authority, reliability], social media, public relations, etc.).
Manage timelines for NPI and integrated global/regional campaigns to ensure timely and efficient delivery of regionalized materials in coordination with global efforts.
Collaborate with Marcom global segment peers to coordinate NPI and campaign best practices, process and ideas.
May be required to coordinate and review translated materials.
Budget Support:
Support the management of advertising, marketing communications, and tradeshow marketing budgets to ensure regional marketing programs achieve positive ROI.
Track budget plans versus actual expenses.
Content Development:
Develop marketing content, including copywriting and creative briefs for RVI campaigns.
Coordinate with internal and external stakeholders to ensure timely delivery of materials.
Digital and Social Media:
Plan RVI segment and product digital marketing initiatives across channels, and potentially execute on local channel. This includes email nurturing campaigns, paid advertising, and organic channels and working with a global center of excellence for messaging alignment, best practices and overall coordination.
Monitor and analyze campaign performance metrics.
Event Support:
Partner with Events Manager and Marcom Regional Leads to determine strategic RVI events and partnership opportunities globally.
Coordinate and execute marketing activities and presence at industry events and tradeshows as needed working in collaboration with Events Manager and Regional Leads.
Reporting and Analysis:
Review and understand how standard global reports apply to regional activities and outcomes.
Maintain accountability for RVI lead generation while achieving positive ROI and meeting other established KPIs.
Analyze data to identify trends and insights for optimization.
Driving customer demand and lead generation to support sales growth goals for RVI products, use dashboards, analyze gaps and opportunities for growth and implement metrics to achieve marketing goals.
Continuous Improvement:
Participate in brainstorming sessions and contribute ideas for improving marketing strategies and processes.
Stay updated on industry trends and best practices to enhance marketing effectiveness.
MINIMUM QUALIFICATIONS
Education:
Bachelor’s degree in marketing or a similar field of study, or equivalent work experience required.
Experience:
Minimum 10-12 years' experience in corporate marketing or revenue marketing required. B2B experience in an industrial and/or aviation/aerospace/military sectors is a plus.
Skills:
Proven experience managing revenue-generating campaigns, both for events and across various digital channels.
Demonstrated ability to work collaboratively with global marketing leads and Centers of Excellence (COEs) to drive positive outcomes and achieve strategic goals.
Develop and execute marketing strategies that delivered measurable results, maximizing return on investment (ROI).
Expertise in analyzing campaign performance data to identify areas for improvement and implement changes that enhance overall effectiveness.
Utilize data-driven insights to refine marketing tactics, resulting in increased engagement, lead generation, and conversion rates.
Excellent written and verbal communication skills, with the ability to effectively interact with all levels of management.
Superior project management skills, with a proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.
Skilled at identifying and evaluating creative ideas, focusing on those that will create a competitive advantage.
Strong interpersonal skills with a collaborative, flexible, and team-oriented style.
Proficiency in Microsoft Word, Excel, and PowerPoint.
Adaptable and customer-focused.
Collaborative and team-oriented.
Other Considerations (travel/hours availability, etc.):
Domestic and international travel 20%
This role offers an excellent opportunity for a proactive and detail-oriented individual to grow within the marketing team of a leading microscopy organization. The ideal candidate will possess strong communication skills, creativity, and a passion for marketing in the industrial sector.
**Many Evident positions are located at export-control-restricted work locations or require access to export-controlled information. To be considered for these positions, you must be a U.S. Persons. If hired, you must be able to provide valid proof of such status.
Nous réalisons que le travail est plus qu’un simple emploi pour vous.
Il constitue une grande partie de votre vie, mais pas la seule. C’est pourquoi nous offrons des salaires concurrentiels, un programme de primes annuelles et des avantages médicaux complets, ainsi que le remboursement des frais de scolarité, des horaires flexibles, des congés parentaux et d’adoption, des services sur place et des réseaux d’affinité entre collègues, pour que vous soyez prêt à relever les défis de la vie.
Nous nous engageons à favoriser une culture de bien-être et d’inclusion en véhiculant les valeurs qui revêtent le plus d’importance pour nos employés.