Welltower
Digital Marketing Coordinator
Welltower, Dallas, Texas, United States, 75215
SUMMARY
We are seeking a passionate and driven Digital Marketing Coordinator to join our team. This role will play a pivotal part in developing and executing digital marketing strategies to enhance our online presence, drive engagement, and support overall business goals. The ideal candidate is a creative thinker, data-driven, and adept at managing multiple digital channels effectively.
KEY RESPONSIBILITIES
Campaign Management:
Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, PPC, SEO, and display advertising.Content Creation and Management:
Develop engaging and high-quality creative assets for digital platforms, including website, social media, blogs, and email newsletters. Ensure content aligns with brand voice, values, and objectives.Social Media Management:
Oversee social media accounts, create content calendars, schedule posts, engage with the audience, and analyze social media metrics to enhance performance.SEO and SEM:
Collaborate on SEO strategies, keyword research, and implementation. Manage PPC campaigns, monitor performance, and optimize for maximum ROI.Analytics and Reporting:
Monitor and analyze digital marketing efforts using various analytics tools. Generate regular reports, provide insights, and recommend strategies for improvement.Collaboration:
Coordinate with cross-functional teams such as design, sales, and product development to align digital marketing initiatives with overall business objectives.Stay Updated:
Keep up with (and share with your team) digital trends and digital marketing tools and best practices. Implement new technologies and strategies to drive innovation and growth.OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of this employee for this job.Duties, responsibilities, and activities may change at any time with or without notice.
TRAVEL
Some planned and pre-scheduled overnight travel will be expected.
MINIMUM REQUIREMENTS
Bachelor's degree in Marketing, Communications, or a related field.Starter experience (1-2 years) in digital marketing, with a focus on campaign management, content creation, and social media.Proficiency in digital publishing tools (Canva, Illustrator, Photoshop), and general knowledge of digital marketing tools such as Google Analytics, Semrush, and social media management platforms.Strong analytical skills with the ability to interpret data and make data-driven decisions.Excellent written and verbal communication skills.Creative thinking and problem-solving abilities.Ability to multitask and manage projects in a fast-paced environment.Certification in digital marketing is a plus.Applicants must be able to pass a pre-employment drug screen.
WHAT WE OFFER
Flexible schedule: Monday-Thursday in office, Friday's optional to work remoteCompetitive Base Salary + Annual BonusGenerous Paid Time Off and HolidaysEmployer-matching 401(k) Program + Profit Sharing ProgramStudent Debt Program - we'll contribute up to $10,000 towards your student loans!Tuition Assistance ProgramEmployee Stock Purchase Program - purchase shares at a 15% discountComprehensive and progressive Medical/Dental/Vision optionsAnd much more! https://welltower.com/newsroom/careers/
ABOUT WELLTOWER
Welltower, an S&P 500 company headquartered in Toledo, Ohio, is driving the transformation of health care infrastructure. The Company invests with leading seniors housing operators, post-acute providers and health systems to fund the real estate and infrastructure needed to scale innovative care delivery models and improve people's wellness and overall health care experience. Welltower, a real estate investment trust ("REIT"), owns interests in properties concentrated in major, high-growth markets in the United States, Canada and the United Kingdom, consisting of seniors housing, post-acute communities and outpatient medical properties. More information is available at www.welltower.com
Welltower is committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. EOE/AA. Minority/Female/Sexual Orientation/Gender Identity/Disability/Vet
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
We are seeking a passionate and driven Digital Marketing Coordinator to join our team. This role will play a pivotal part in developing and executing digital marketing strategies to enhance our online presence, drive engagement, and support overall business goals. The ideal candidate is a creative thinker, data-driven, and adept at managing multiple digital channels effectively.
KEY RESPONSIBILITIES
Campaign Management:
Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, PPC, SEO, and display advertising.Content Creation and Management:
Develop engaging and high-quality creative assets for digital platforms, including website, social media, blogs, and email newsletters. Ensure content aligns with brand voice, values, and objectives.Social Media Management:
Oversee social media accounts, create content calendars, schedule posts, engage with the audience, and analyze social media metrics to enhance performance.SEO and SEM:
Collaborate on SEO strategies, keyword research, and implementation. Manage PPC campaigns, monitor performance, and optimize for maximum ROI.Analytics and Reporting:
Monitor and analyze digital marketing efforts using various analytics tools. Generate regular reports, provide insights, and recommend strategies for improvement.Collaboration:
Coordinate with cross-functional teams such as design, sales, and product development to align digital marketing initiatives with overall business objectives.Stay Updated:
Keep up with (and share with your team) digital trends and digital marketing tools and best practices. Implement new technologies and strategies to drive innovation and growth.OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of this employee for this job.Duties, responsibilities, and activities may change at any time with or without notice.
TRAVEL
Some planned and pre-scheduled overnight travel will be expected.
MINIMUM REQUIREMENTS
Bachelor's degree in Marketing, Communications, or a related field.Starter experience (1-2 years) in digital marketing, with a focus on campaign management, content creation, and social media.Proficiency in digital publishing tools (Canva, Illustrator, Photoshop), and general knowledge of digital marketing tools such as Google Analytics, Semrush, and social media management platforms.Strong analytical skills with the ability to interpret data and make data-driven decisions.Excellent written and verbal communication skills.Creative thinking and problem-solving abilities.Ability to multitask and manage projects in a fast-paced environment.Certification in digital marketing is a plus.Applicants must be able to pass a pre-employment drug screen.
WHAT WE OFFER
Flexible schedule: Monday-Thursday in office, Friday's optional to work remoteCompetitive Base Salary + Annual BonusGenerous Paid Time Off and HolidaysEmployer-matching 401(k) Program + Profit Sharing ProgramStudent Debt Program - we'll contribute up to $10,000 towards your student loans!Tuition Assistance ProgramEmployee Stock Purchase Program - purchase shares at a 15% discountComprehensive and progressive Medical/Dental/Vision optionsAnd much more! https://welltower.com/newsroom/careers/
ABOUT WELLTOWER
Welltower, an S&P 500 company headquartered in Toledo, Ohio, is driving the transformation of health care infrastructure. The Company invests with leading seniors housing operators, post-acute providers and health systems to fund the real estate and infrastructure needed to scale innovative care delivery models and improve people's wellness and overall health care experience. Welltower, a real estate investment trust ("REIT"), owns interests in properties concentrated in major, high-growth markets in the United States, Canada and the United Kingdom, consisting of seniors housing, post-acute communities and outpatient medical properties. More information is available at www.welltower.com
Welltower is committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. EOE/AA. Minority/Female/Sexual Orientation/Gender Identity/Disability/Vet
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)