Vice President of Marketing Analytics and Data Science

Vice President of Marketing Analytics and Data ScienceAbout the CompanyInnovative provider of marketing & advertising services focused on driving impactful results.IndustryMarketing and AdvertisingTypePrivately HeldAbout the RoleWe are actively seeking an experienced Vice President for Marketing Analytics and Data Science to join our team. In this pivotal role, you will provide executive leadership in developing and executing measurement solutions that significantly enhance the performance of our media programs, websites, and overall marketing initiatives. We are looking for a seasoned professional with a robust background in digital marketing, data science, and measurement techniques, particularly in media measurement, Google Analytics, database marketing principles, and statistical modeling.As the Vice President, you will lead and mentor a talented team of analysts, engaging in high-level discussions to recommend and evaluate optimal data-driven marketing strategies. Candidates should possess a minimum of a Bachelor's degree in a quantitative field and at least 8 years of experience in reporting and analytics, with a strong emphasis on marketing and advertising.Success in this role requires a profound understanding of the media landscape, site analytics, attribution methodologies, and CRM systems, coupled with experience in digital marketing analytics software and analytical tools. An ideal candidate will have demonstrated success in a service-oriented environment such as an agency or consulting firm, with proven leadership in statistical and database marketing efforts.We value strong project management abilities, attention to detail, and excellent time management skills. A working knowledge of analytical software platforms and database querying tools is essential for this position. This role is tailor-made for forward-thinking professionals who are passionate about industry trends, possess an innate curiosity, and are dedicated to driving business performance through actionable data insights.Travel PercentLess than 10%FunctionsMarketingData Management/Analytics