Sanofi
Global Senior Marketing Manager
Sanofi, Cambridge, Massachusetts, us, 02140
Global Senior Marketing Manager
Location : Cambridge, MAAbout the JobThe Tolebrutinib Global Senior Product Manager will lead innovative patient marketing and educational initiatives for Tolebrutinib (both unbranded disease state education and branded), aimed at enhancing stakeholder experience and market presence. This role involves tactical planning, patient engagement, and collaboration with various teams to drive marketing efforts.Main ResponsibilitiesTactical Planning and Execution
Develop and execute global patient marketing plans that support our overall business objectives and brand goals.Support Global marketing efforts for potential MS indications (RRMS, PPMS, nr-SPMS) launches.Lead cross-functional project teams to drive patient marketing initiatives and ensure alignment with business objectives.
Market Research and Insights
Partner with Global Market Research to conduct market research to identify patient insights, needs, and trends that inform marketing initiatives.Analyze competitive landscape and patient feedback to identify opportunities for growth and improvement in patient marketing strategies.Stay updated on industry trends, emerging technologies, and best practices in patient engagement.
Program Development
Lead design, development, execution, and optimization of patient unbranded disease state education program to enhance patient engagement and support throughout the patient journey.Create compelling content that resonates with patients, including digital assets, social media campaigns, and educational resources.
Campaign Management
Partner with local markets to localize patient campaigns for specific regional needs.Oversee multi-channel marketing campaigns targeting patients, caregivers, and healthcare providers.
Content Development
Collaborate with cross-functional teams to create tailored patient education materials and resources.Ensure consistent messaging and branding across all patient touchpoints.
Analytics & Performance Management
Monitor and analyze campaign performance and optimize strategies based on feedback.
Stakeholder Collaboration
Foster strong partnerships with medical affairs, public affairs/advocacy, market access, market research, legal, regulatory, and other functions to ensure aligned objectives, understanding and implementation of the brand strategies.Work closely with Global medical, regulatory, and legal to ensure all marketing materials comply with industry standards and regulations.Manage external agencies and vendors to achieve marketing objectives.Champion material through Veeva submission and Global Promotional Review Board (PRB).
Team Leadership
Lead cross-functional project teams to drive patient marketing initiatives and ensure alignment with business objectives.
About YouEducation/Experience Qualifications:Bachelor’s degree in marketing, Communications, or a related field.5+ years’ experience in product/brand management in the pharmaceutical or biopharmaceutical industries.Proven track record in developing and executing successful patient marketing strategies.Ability to quickly understand and communicate all clinical data/publications to support business objectives.Excellent communication and interpersonal skills, with the ability to collaborate across diverse teams and stakeholders, both within the company and externally and with cross-functional partners.Preferred Qualifications:Strong project management skills.Exceptional communication and presentation skills.Demonstrated analytical skills, with the ability to interpret data and market insights.Passionate, confident, articulate, and comfortable in a team environment.Global or US pharmaceutical marketing and/or launch experience preferred.Experience with specialty products.Experience working with or for Patient Provider Service Teams.Multiple Sclerosis therapeutic area experience.Managing budgets and resources effectively.Professional Skills & Behavioral Competencies:Excellent organizational, interpersonal, and communication skills.Strategic thinking and prioritizing capacity.Analytic and synthesis capacity with the ability to understand, simplify and communicate effectively with others.Demonstrated ability to work effectively with cross-functional groups.Ability to think creatively and lead innovative projects.Performance orientation and ability to drive, work and deliver along agreed timelines.Team oriented.Willingness to go the extra mile.Readiness to travel (up to 30% of time).Why Choose Us?Bring the miracles of science to life alongside a supportive, future-focused team.Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
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Location : Cambridge, MAAbout the JobThe Tolebrutinib Global Senior Product Manager will lead innovative patient marketing and educational initiatives for Tolebrutinib (both unbranded disease state education and branded), aimed at enhancing stakeholder experience and market presence. This role involves tactical planning, patient engagement, and collaboration with various teams to drive marketing efforts.Main ResponsibilitiesTactical Planning and Execution
Develop and execute global patient marketing plans that support our overall business objectives and brand goals.Support Global marketing efforts for potential MS indications (RRMS, PPMS, nr-SPMS) launches.Lead cross-functional project teams to drive patient marketing initiatives and ensure alignment with business objectives.
Market Research and Insights
Partner with Global Market Research to conduct market research to identify patient insights, needs, and trends that inform marketing initiatives.Analyze competitive landscape and patient feedback to identify opportunities for growth and improvement in patient marketing strategies.Stay updated on industry trends, emerging technologies, and best practices in patient engagement.
Program Development
Lead design, development, execution, and optimization of patient unbranded disease state education program to enhance patient engagement and support throughout the patient journey.Create compelling content that resonates with patients, including digital assets, social media campaigns, and educational resources.
Campaign Management
Partner with local markets to localize patient campaigns for specific regional needs.Oversee multi-channel marketing campaigns targeting patients, caregivers, and healthcare providers.
Content Development
Collaborate with cross-functional teams to create tailored patient education materials and resources.Ensure consistent messaging and branding across all patient touchpoints.
Analytics & Performance Management
Monitor and analyze campaign performance and optimize strategies based on feedback.
Stakeholder Collaboration
Foster strong partnerships with medical affairs, public affairs/advocacy, market access, market research, legal, regulatory, and other functions to ensure aligned objectives, understanding and implementation of the brand strategies.Work closely with Global medical, regulatory, and legal to ensure all marketing materials comply with industry standards and regulations.Manage external agencies and vendors to achieve marketing objectives.Champion material through Veeva submission and Global Promotional Review Board (PRB).
Team Leadership
Lead cross-functional project teams to drive patient marketing initiatives and ensure alignment with business objectives.
About YouEducation/Experience Qualifications:Bachelor’s degree in marketing, Communications, or a related field.5+ years’ experience in product/brand management in the pharmaceutical or biopharmaceutical industries.Proven track record in developing and executing successful patient marketing strategies.Ability to quickly understand and communicate all clinical data/publications to support business objectives.Excellent communication and interpersonal skills, with the ability to collaborate across diverse teams and stakeholders, both within the company and externally and with cross-functional partners.Preferred Qualifications:Strong project management skills.Exceptional communication and presentation skills.Demonstrated analytical skills, with the ability to interpret data and market insights.Passionate, confident, articulate, and comfortable in a team environment.Global or US pharmaceutical marketing and/or launch experience preferred.Experience with specialty products.Experience working with or for Patient Provider Service Teams.Multiple Sclerosis therapeutic area experience.Managing budgets and resources effectively.Professional Skills & Behavioral Competencies:Excellent organizational, interpersonal, and communication skills.Strategic thinking and prioritizing capacity.Analytic and synthesis capacity with the ability to understand, simplify and communicate effectively with others.Demonstrated ability to work effectively with cross-functional groups.Ability to think creatively and lead innovative projects.Performance orientation and ability to drive, work and deliver along agreed timelines.Team oriented.Willingness to go the extra mile.Readiness to travel (up to 30% of time).Why Choose Us?Bring the miracles of science to life alongside a supportive, future-focused team.Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
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