Ferrero
Sr Brand Manager, Famous Amos & Royal Dansk
Ferrero, Chicago, Illinois, United States, 60290
Job Location: Chicago
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
About the Role:
We're looking for a dynamic and intellectually curious Sr Brand Manager, Famous Amos & Royal Dansk. As the Sr Brand Manager, Famous Amos & Royal Dansk, you'll manage two direct reports. The primary responsibility is to develop and execute brand strategies to achieve the 3-year brand goals for both brands, with a focus on driving both top and bottom-line growth.
This role is hybrid and located in Chicago, IL. This position reports into the VP, Distinctive Brands Portfolio (Famous Amos, Mother's, Murray, and Royal Dansk).
Main Responsibilities:
Business and Brand Analysis, Monitoring and Reporting In-depth market, competitive and brand analysis to assist in formulating brand strategy within a fast-moving consumer packaged goods category Analyze business and brand results to ensure strategies are working and objectives are being realized, recommending course correction where relevant Prepare and create engaging, meaningful and persuasive presentations Own and actively manage brand marketing budget Product Management
Lead qualitative and quantitative market research briefing through to interpreting result and making recommendations for innovation and renovation Lead innovation development with cross-functional team from concept to opportunity assessment through launch within our internal stage gate process Partner with Finance to ensure profitability with innovation while guiding R&D on formula cost thresholds Work closely with Category management and Trade Marketing to develop compelling sell-in stories/toolkits to ensure customer acceptance of innovation Brand Equity and Communications Planning and Execution
Lead agency partners in creative development, asset development and execution of consumer and shopper activation Ensure coherency across all consumer and shopper touchpoints to, drive cohesive and impactful messaging and trademark consistency in all communications Set and track Key Performance Indicators (KPIs), offering recommendations for optimization of plans/assets Leadership
Lead, motivate and develop team members Nurture an effective working relationship with business unit counterparts and lead proper field execution of marketing strategies Who we are looking for:
7+ years experience in consumer-packaged goods brand marketing Experience working with syndicated databases; i.e. IRI, ACNielsen Ability to manage and prioritize multiple projects within scheduled timelines Solid project management skills from planning stage to execution and final assessment in order to achieve brand objectives and goals Well-versed in Budget Management; Previous management of P&L Excellent communication and interpersonal skills, with an ability to influence internal stakeholders at all levels Passion, energy and drive to work with world-class brands Must be self-motivated and exhibit an entrepreneurial spirit Well-versed in Forecasting & Demand Planning Experience managing a team and creative agencies
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you'll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
About the Role:
We're looking for a dynamic and intellectually curious Sr Brand Manager, Famous Amos & Royal Dansk. As the Sr Brand Manager, Famous Amos & Royal Dansk, you'll manage two direct reports. The primary responsibility is to develop and execute brand strategies to achieve the 3-year brand goals for both brands, with a focus on driving both top and bottom-line growth.
This role is hybrid and located in Chicago, IL. This position reports into the VP, Distinctive Brands Portfolio (Famous Amos, Mother's, Murray, and Royal Dansk).
Main Responsibilities:
Business and Brand Analysis, Monitoring and Reporting In-depth market, competitive and brand analysis to assist in formulating brand strategy within a fast-moving consumer packaged goods category Analyze business and brand results to ensure strategies are working and objectives are being realized, recommending course correction where relevant Prepare and create engaging, meaningful and persuasive presentations Own and actively manage brand marketing budget Product Management
Lead qualitative and quantitative market research briefing through to interpreting result and making recommendations for innovation and renovation Lead innovation development with cross-functional team from concept to opportunity assessment through launch within our internal stage gate process Partner with Finance to ensure profitability with innovation while guiding R&D on formula cost thresholds Work closely with Category management and Trade Marketing to develop compelling sell-in stories/toolkits to ensure customer acceptance of innovation Brand Equity and Communications Planning and Execution
Lead agency partners in creative development, asset development and execution of consumer and shopper activation Ensure coherency across all consumer and shopper touchpoints to, drive cohesive and impactful messaging and trademark consistency in all communications Set and track Key Performance Indicators (KPIs), offering recommendations for optimization of plans/assets Leadership
Lead, motivate and develop team members Nurture an effective working relationship with business unit counterparts and lead proper field execution of marketing strategies Who we are looking for:
7+ years experience in consumer-packaged goods brand marketing Experience working with syndicated databases; i.e. IRI, ACNielsen Ability to manage and prioritize multiple projects within scheduled timelines Solid project management skills from planning stage to execution and final assessment in order to achieve brand objectives and goals Well-versed in Budget Management; Previous management of P&L Excellent communication and interpersonal skills, with an ability to influence internal stakeholders at all levels Passion, energy and drive to work with world-class brands Must be self-motivated and exhibit an entrepreneurial spirit Well-versed in Forecasting & Demand Planning Experience managing a team and creative agencies
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you'll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.