Director of Product Marketing

OverviewOur client, a leader in the K-12 Digital Learning space is seeking a Director of Product Marketing - Humanities who will oversee marketing strategies and campaigns for our client's full range of humanities products, including ELA, social studies, and specific K-5 offerings. This leadership role requires expertise in guiding high-impact go-to-market campaigns, managing RFP processes, and executing strategies for large state adoptions, with particular emphasis on California, Texas, and Florida. The successful candidate will be a data-driven strategist capable of developing and executing innovative marketing campaigns, partnering closely with cross-functional teams to drive product awareness and adoption.Key ResponsibilitiesDevelop and lead comprehensive marketing strategies for our client's humanities product lines, with a primary focus on ELA and social studies.Lead cross-functional initiatives to drive product adoption, working alongside product, sales, and field representatives/teams.Drive large-scale marketing campaigns and adoption processes in key states, including management of RFP responses and alignment with sales initiatives.Collaborate with sales teams on "caravan-style" site-to-site visits and go-to-market campaigns in adoption states.Provide guidance and mentorship to two direct reports within the product marketing team.Stay abreast of industry trends and competitor strategies, positioning our client as a thought leader in humanities education.Qualifications:Bachelor's degree in Marketing, Education, or a related field; advanced degree preferred.7+ years of experience in product marketing within the educational publishing or ed-tech sectors, with significant experience in ELA or humanities.Proven experience managing large state adoptions and RFP processes, with expertise in major adoption markets (CA, TX, FL).Strong data analysis and spreadsheet management skills, with a focus on data-driven decision-making.Familiarity with product portfolios, including ELA and K-5 materials, as well as leading educational publishers.Demonstrated leadership ability, with experience managing and developing marketing teams preferred.Experience:Background in educational publishing is preferred.Demonstrated understanding of the humanities educational landscape, including the nuances of K-5 ELA and social studies.Experience designing campaigns and marketing materials tailored to adoption states and large-scale adoptions.Compensation:Competitive salary and benefits package.Equal Employment Opportunty (EEO) Statement:Mogel is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.