Senior Programmatic Specialist

The Senior Programmatic Specialist is responsible for leading the creation and execution of effective programmatic strategies across the agency's client base. This individual will have experience with campaign management, programmatic strategy, and is an expert in self-serve DSP's. They possess knowledge of ad serving technology and an understanding of supply chain partnerships in the programmatic ecosystem. This individual has experience executing campaigns that include online display, video, and audio, preferably in an agency environment. They are adept at performance monitoring and quality assurance of programmatic campaigns. They are comfortable leading client meetings and are considered subject matter experts in social trends and new partnerships. ESSENTIAL FUNCTIONS Day-to day lead on existing, complex programmatic campaigns; performing optimizations based on performance goals and measurement framework, documenting changes and learnings that feed strategic insights Expert in the setup of new campaigns, including implementation of tracking tags Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities Leads the collaboration of analytics and account service teams to identify new opportunities in the programmatic space for current and existing clients based on an understanding of client objectives, goals and known barriers Leads internal team and external partners to assist in negotiation and implementation of Private Marketplace and Programmatic Guaranteed deals Establishes organization-wide programmatic best practices, guidelines, objectives and documented regulations Authors thought leadership material (blog posts, white papers, speaking opportunities, etc.) Keeps the channel team up to date on programmatic media best practices, guidelines, objectives and standards associated with programmatic campaigns Evaluates and recommends programmatic partners, technology and platforms Analyze, review, and report on effectiveness of campaigns to maximize results Assists with scopes and estimates for new projects or campaigns May be asked to assist with monthly forecasting, invoicing, and reconciliation tasks May be asked to assist with QA of programmatic campaigns for a select set of clients May be asked to assist with maintenance of process documentation ensuring it's kept up to date Requirements EDUCATION - Bachelor's degree in Marketing, Advertising, Communications, Business or equivalent work experience EXPERIENCE - Minimum of 5 years of experience managing campaigns in the programmatic ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments. WORK ENVIORNMENT & PHYSICAL DEMANDS The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. Commitment to Diversity, Equity, Inclusion and Belonging Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work. EEO DISCLAIMER Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. COMPENSATION Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $60,000- $85,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. This is just one component of Butler/Till's total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.