Headway - Design & Development
Copywriter
Headway - Design & Development, New York, New York, us, 10261
Headway's mission is a big one - to build a new mental health care system everyone can access. We've built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.
1 in 4 people in the US have a treatable mental health condition, but the majority of providers don't accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.
Headway was founded in 2019. Since then, we've grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We're a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.
We want your time here to be the most meaningful experience of your career.
Join us, and help change mental healthcare for the better.
As Headway's copywriter, you will play a crucial role in developing compelling and personal copy that engages our target audiences - mental health clinicians and patients - and drives results. You will collaborate with virtually each department to create resonant, empathetic, and clear communication that delivers on key messages and sentiment in alignment with our brand voice and company objectives.
This role requires a strong understanding of effective email marketing strategies, excellent writing skills, and the ability to deeply understand and adapt to different audiences and goals.
You will:
Develop engaging and empathetic copy that aligns with our brand voice, objectives, and target audience.Collaborate cross-functionally to align on the right content for each objective.Write clear, concise, and compelling subject lines and preview texts to improve open rates and encourage the audience to take action.Collaborate with Email Marketing Specialist to ensure the email copy and design work harmoniously to create a cohesive and visually appealing email experience.Collaborate with Email Marketing Specialist to conduct A/B testing on subject lines, content, and calls to action to continuously improve performance and conversion rates.You'd be a great fit if:
Have 3-4 years of copywriting experienceYou care deeply about the experiences and connections created through communicationsYou have exceptional written and verbal communication skillsYou have a solid understanding of email communication best practicesYou're customer-obsessed and passionate about building relationshipsCompensation and Benefits:
Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
Group A: $135,000Group B: $121,500Group C: $108,000
Examples of cities located in each Compensation Grouping:Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San DiegoGroup B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and PortlandGroup C = All remaining cities
Benefits offered include:Equity CompensationMedical, Dental, and Vision coverageHSA / FSA401KWork-from-Home StipendTherapy Reimbursement16-week parental leave for eligible employeesCarrot Fertility annual reimbursement and membership13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31stFlexible PTOEmployee Assistance Program (EAP)Training and professional development
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.
Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please contact talent@findheadway.com
Headway employees work remotely across the US, with the option to work from offices in New York City and San Francisco. Headway participates in E-Verify. To learn more, click here.
1 in 4 people in the US have a treatable mental health condition, but the majority of providers don't accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.
Headway was founded in 2019. Since then, we've grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We're a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.
We want your time here to be the most meaningful experience of your career.
Join us, and help change mental healthcare for the better.
As Headway's copywriter, you will play a crucial role in developing compelling and personal copy that engages our target audiences - mental health clinicians and patients - and drives results. You will collaborate with virtually each department to create resonant, empathetic, and clear communication that delivers on key messages and sentiment in alignment with our brand voice and company objectives.
This role requires a strong understanding of effective email marketing strategies, excellent writing skills, and the ability to deeply understand and adapt to different audiences and goals.
You will:
Develop engaging and empathetic copy that aligns with our brand voice, objectives, and target audience.Collaborate cross-functionally to align on the right content for each objective.Write clear, concise, and compelling subject lines and preview texts to improve open rates and encourage the audience to take action.Collaborate with Email Marketing Specialist to ensure the email copy and design work harmoniously to create a cohesive and visually appealing email experience.Collaborate with Email Marketing Specialist to conduct A/B testing on subject lines, content, and calls to action to continuously improve performance and conversion rates.You'd be a great fit if:
Have 3-4 years of copywriting experienceYou care deeply about the experiences and connections created through communicationsYou have exceptional written and verbal communication skillsYou have a solid understanding of email communication best practicesYou're customer-obsessed and passionate about building relationshipsCompensation and Benefits:
Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
Group A: $135,000Group B: $121,500Group C: $108,000
Examples of cities located in each Compensation Grouping:Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San DiegoGroup B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and PortlandGroup C = All remaining cities
Benefits offered include:Equity CompensationMedical, Dental, and Vision coverageHSA / FSA401KWork-from-Home StipendTherapy Reimbursement16-week parental leave for eligible employeesCarrot Fertility annual reimbursement and membership13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31stFlexible PTOEmployee Assistance Program (EAP)Training and professional development
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.
Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please contact talent@findheadway.com
Headway employees work remotely across the US, with the option to work from offices in New York City and San Francisco. Headway participates in E-Verify. To learn more, click here.