SAP
Field Marketing Manager - West
SAP, San Francisco, California, United States, 94199
We help the world run better
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.PURPOSE AND OBJECTIVESResponsible for delivering against the marketing demand generation, pipeline acceleration and revenue objectives as defined within the West Market Unit (MU) Sales and Marketing territory Go-To-Market near-term and long-term plans. Responsible for demand generation and pipeline acceleration through the tactical execution of marketing plan activities; industry marketing, account-based marketing (ABM), data-driven marketing, direct and digital marketing, inside marketing, online events, physical events, and more. This individual should be an independent, data-driven marketer who brings enthusiasm for innovative marketing efforts and thrives in a matrixed, fast-paced, and high energy environment.EXPECTATIONS AND TASKSStrategic Marketing and Sales Execution – Develop and maintain a partnership with sales to execute against an appropriate solution or industry program portfolio mix to address the business needs of our customers/prospective-customers. As the Field Marketer, you will serve as one of the faces of marketing to the West MU region working with West MU field sales executives, sales leadership, partners and as appropriate our customers/prospective-customers.You will be tasked to:Develop an awareness of how to build a balanced marketing plan across all pipeline stages including acceleration and close activities as required.Meet marketing and sales goals and objectives of the team by leveraging the best of traditional and ABM tactics.Be fully trained and responsible to ensure brand, quality, consistency, and promote the aspects within all related demand generation activities.Participate as appropriate in the Demand Management Process.Drive locally relevant, nationally supportive, industry campaigns and events within the region and across North America.Data Driven
– Embrace a data-driven approach to turn data into insights to drive results. Focus on execution, consistency, and speed to market when strategizing and documenting campaign execution and lead management activities in the system of records, including CRM, reports, dashboards, and scorecards.Lead Management
– Access relevant sales and marketing lead (and performance) reports through self-service or request ad hoc reporting from Strategy, Planning and Performance Management teams. Develop an understanding of internal lead management systems to drive proper management of leads and to empower all team members to improve lead development, quality and flow throughout the customer buying cycle.Field Enablement
– Seek alignment with marketing, sales, and partner stakeholders. Understand the role of stakeholder management in rolling out effective marketing activities, thus influencing internal stakeholders and making relevant decisions for all related marketing tactics and assets to optimize impact in the market.Channel & Ecosystem
– Understand the importance of different routes-to-market and integrate ecosystem and channels into marketing execution strategy, including respective revenue targets.Market Research/Analysis
– Continue to build knowledge and understanding of the target audience, SAP’s solutions, and go-to-market approach to easily identify relevant data segmentation, proper messaging, and an optimal mix of the campaign tactics.Asset Development and Management
– Play an active and engaged part in the dissemination of content such as collateral, websites, white papers, etc.Agency Management
– Identify, engage, and contract suitable agencies to manage respective projects, including related budget and cost.Customer Service and Relationship Management
– Maintain a high level of customer focus and demonstrate marketing value to internal and external customers through participation in customer engagements when possible.Experience & Language RequirementsIdeally 1-5 years of marketing experienceWorking in a multi-national companyRecent Regional and/or Global Field Marketing ExperienceBackground across multiple Lines of Business and/or Product LinesData-driven results-oriented marketerExperience in high tech industry, B2B marketingExperience with Account Based Marketing (ABM) a plusExperience in sales a plusStrong understanding of business drivers both internally and with our customersProject management (small to medium-scaled projects)Working in a team environment and matrixed organizationStrong business acumenEducationBachelor's degree or equivalent requiredMBA, highly desirableLocationSan Francisco highly preferredCompensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. The targeted combined range for this position is 82,700 - 178,300 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process.Requisition ID: 411007 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
#J-18808-Ljbffr
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.PURPOSE AND OBJECTIVESResponsible for delivering against the marketing demand generation, pipeline acceleration and revenue objectives as defined within the West Market Unit (MU) Sales and Marketing territory Go-To-Market near-term and long-term plans. Responsible for demand generation and pipeline acceleration through the tactical execution of marketing plan activities; industry marketing, account-based marketing (ABM), data-driven marketing, direct and digital marketing, inside marketing, online events, physical events, and more. This individual should be an independent, data-driven marketer who brings enthusiasm for innovative marketing efforts and thrives in a matrixed, fast-paced, and high energy environment.EXPECTATIONS AND TASKSStrategic Marketing and Sales Execution – Develop and maintain a partnership with sales to execute against an appropriate solution or industry program portfolio mix to address the business needs of our customers/prospective-customers. As the Field Marketer, you will serve as one of the faces of marketing to the West MU region working with West MU field sales executives, sales leadership, partners and as appropriate our customers/prospective-customers.You will be tasked to:Develop an awareness of how to build a balanced marketing plan across all pipeline stages including acceleration and close activities as required.Meet marketing and sales goals and objectives of the team by leveraging the best of traditional and ABM tactics.Be fully trained and responsible to ensure brand, quality, consistency, and promote the aspects within all related demand generation activities.Participate as appropriate in the Demand Management Process.Drive locally relevant, nationally supportive, industry campaigns and events within the region and across North America.Data Driven
– Embrace a data-driven approach to turn data into insights to drive results. Focus on execution, consistency, and speed to market when strategizing and documenting campaign execution and lead management activities in the system of records, including CRM, reports, dashboards, and scorecards.Lead Management
– Access relevant sales and marketing lead (and performance) reports through self-service or request ad hoc reporting from Strategy, Planning and Performance Management teams. Develop an understanding of internal lead management systems to drive proper management of leads and to empower all team members to improve lead development, quality and flow throughout the customer buying cycle.Field Enablement
– Seek alignment with marketing, sales, and partner stakeholders. Understand the role of stakeholder management in rolling out effective marketing activities, thus influencing internal stakeholders and making relevant decisions for all related marketing tactics and assets to optimize impact in the market.Channel & Ecosystem
– Understand the importance of different routes-to-market and integrate ecosystem and channels into marketing execution strategy, including respective revenue targets.Market Research/Analysis
– Continue to build knowledge and understanding of the target audience, SAP’s solutions, and go-to-market approach to easily identify relevant data segmentation, proper messaging, and an optimal mix of the campaign tactics.Asset Development and Management
– Play an active and engaged part in the dissemination of content such as collateral, websites, white papers, etc.Agency Management
– Identify, engage, and contract suitable agencies to manage respective projects, including related budget and cost.Customer Service and Relationship Management
– Maintain a high level of customer focus and demonstrate marketing value to internal and external customers through participation in customer engagements when possible.Experience & Language RequirementsIdeally 1-5 years of marketing experienceWorking in a multi-national companyRecent Regional and/or Global Field Marketing ExperienceBackground across multiple Lines of Business and/or Product LinesData-driven results-oriented marketerExperience in high tech industry, B2B marketingExperience with Account Based Marketing (ABM) a plusExperience in sales a plusStrong understanding of business drivers both internally and with our customersProject management (small to medium-scaled projects)Working in a team environment and matrixed organizationStrong business acumenEducationBachelor's degree or equivalent requiredMBA, highly desirableLocationSan Francisco highly preferredCompensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. The targeted combined range for this position is 82,700 - 178,300 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process.Requisition ID: 411007 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
#J-18808-Ljbffr