Pluralsight
Search Engine Optimization Specialist
Pluralsight, Draper, Utah, United States, 84020
Job Description:
As an SEO Specialist II, you will play a critical role in improving the company's search engine visibility and driving organic traffic across B2B, B2C, and Public Sector audiences. Working independently with general guidance, you will be responsible for executing technical SEO, on-page SEO strategies, and delivering regular performance reporting. This role requires a detail-oriented, data-driven individual with a solid understanding of SEO best practices and tools. Who you're committed to being: * You enjoy learning and are open to new ways of doing things. * You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns. * When communicating you are self-aware, insightful, and proactive. * You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link. * You believe in continuous improvement and request frequent feedback from others. What you'll do:
Technical SEO: * Conduct regular technical SEO audits and resolve issues related to site speed, crawl errors, indexation, and mobile usability. Ensure proper site architecture, URL structure, and XML sitemaps are in place to maximize search engine visibility. Monitor Core Web Vitals and partner with web teams to maintain passing scores.
On-Page SEO: * Optimize content for relevant keywords by managing title tags, meta descriptions, header tags, and internal linking strategies. Ensure all on-page elements align with SEO standard methodologies and support the overall search strategy.
Keyword Research and Strategy: * Perform keyword research to identify opportunities for organic growth. Develop and implement content strategies that target high-value keywords and enhance website relevance for both users and search engines.
Content Optimization and Collaboration: * Collaborate with content creators and marketing teams to ensure all content is SEO-optimized. Provide recommendations on keyword usage, formatting, and structure to improve rankings, engagement and conversion.
Link Building and Off-Page SEO: * Assist in developing strategies for acquiring high-quality backlinks through partnerships, content outreach, and relationship building. Monitor the company's backlink profile and make recommendations for improvement.
SEO Reporting and Analytics: * Track and report on SEO performance using tools such as Adobe Analytics, Search Console, and third-party SEO platforms. Provide insights on organic traffic, rankings, and conversion trends. Make data-driven recommendations to improve overall SEO performance.
Generative Engine Optimization (GEO)Strategy and Implementation: * Support the development and execution of strategies to optimize the company's visibility within large language model (LLM) search interfaces and AI-driven results. This includes understanding and applying GEO best practices to align content structure, metadata, and semantic SEO elements that improve the company's relevance and presence in AI-generated search outputs. Collaborate with content, data, and technical teams to monitor performance and adjust strategies to ensure sustained presence in evolving generative search environments
Stay Up-to-Date with SEO Trends: * Monitor industry trends and algorithm updates to keep the company's SEO strategies current. Recommend and implement changes to stay competitive in search engine rankings. * Participate in ongoing development of strategy and programs to develop appropriate presence in AI search platforms. Continue to monitor developments in the AI space as platforms drive more organic traffic. Experience you'll bring:
* Experience using SEO tools such as Se arch Console, SEMrush, Ahrefs, Moz, etc. * Experience using data... For full info follow application link.
As an SEO Specialist II, you will play a critical role in improving the company's search engine visibility and driving organic traffic across B2B, B2C, and Public Sector audiences. Working independently with general guidance, you will be responsible for executing technical SEO, on-page SEO strategies, and delivering regular performance reporting. This role requires a detail-oriented, data-driven individual with a solid understanding of SEO best practices and tools. Who you're committed to being: * You enjoy learning and are open to new ways of doing things. * You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns. * When communicating you are self-aware, insightful, and proactive. * You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link. * You believe in continuous improvement and request frequent feedback from others. What you'll do:
Technical SEO: * Conduct regular technical SEO audits and resolve issues related to site speed, crawl errors, indexation, and mobile usability. Ensure proper site architecture, URL structure, and XML sitemaps are in place to maximize search engine visibility. Monitor Core Web Vitals and partner with web teams to maintain passing scores.
On-Page SEO: * Optimize content for relevant keywords by managing title tags, meta descriptions, header tags, and internal linking strategies. Ensure all on-page elements align with SEO standard methodologies and support the overall search strategy.
Keyword Research and Strategy: * Perform keyword research to identify opportunities for organic growth. Develop and implement content strategies that target high-value keywords and enhance website relevance for both users and search engines.
Content Optimization and Collaboration: * Collaborate with content creators and marketing teams to ensure all content is SEO-optimized. Provide recommendations on keyword usage, formatting, and structure to improve rankings, engagement and conversion.
Link Building and Off-Page SEO: * Assist in developing strategies for acquiring high-quality backlinks through partnerships, content outreach, and relationship building. Monitor the company's backlink profile and make recommendations for improvement.
SEO Reporting and Analytics: * Track and report on SEO performance using tools such as Adobe Analytics, Search Console, and third-party SEO platforms. Provide insights on organic traffic, rankings, and conversion trends. Make data-driven recommendations to improve overall SEO performance.
Generative Engine Optimization (GEO)Strategy and Implementation: * Support the development and execution of strategies to optimize the company's visibility within large language model (LLM) search interfaces and AI-driven results. This includes understanding and applying GEO best practices to align content structure, metadata, and semantic SEO elements that improve the company's relevance and presence in AI-generated search outputs. Collaborate with content, data, and technical teams to monitor performance and adjust strategies to ensure sustained presence in evolving generative search environments
Stay Up-to-Date with SEO Trends: * Monitor industry trends and algorithm updates to keep the company's SEO strategies current. Recommend and implement changes to stay competitive in search engine rankings. * Participate in ongoing development of strategy and programs to develop appropriate presence in AI search platforms. Continue to monitor developments in the AI space as platforms drive more organic traffic. Experience you'll bring:
* Experience using SEO tools such as Se arch Console, SEMrush, Ahrefs, Moz, etc. * Experience using data... For full info follow application link.