Udemy
Senior Manager, B2B Retention Marketing
Udemy, Austin, Texas, us, 78716
About usAt Udemy, we're on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we've helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.
This hybrid position requires two days per week in our Austin, TX office.
About youYou are a customer-focused B2B marketing leader. You work cross-functionally, serving as a bridge between customer success, product, and the broader marketing org. You are a strategic thinker, leveraging customer insights to build personalized communications and influence the product roadmap to improve Admin/Org engagement and retention. You are a leader and mentor to your direct reports, providing guidance and coaching to help them grow and succeed.
About this roleYou will be responsible for managing the customer lifecycle of the Udemy Business organizational buyer. Learner engagement is directly impacted by the engagement of our organizational buyers (admins). You will develop comprehensive, customer-first strategies that drive product adoption and ongoing engagement of our B2B customers. You will inspire a team, own business goals, and collaborate across Customer Success, product, and within marketing to execute cross-channel CRM strategies that improve learner engagement (through admins) and retention.
What you'll be doing
Coach and manage a small team of B2B marketers to deliver against engagement goals, improving retention and increasing customer lifetime value.
Partner with cross-functional leaders, including marketing, customer success, and product to ensure alignment for initiatives that touch the org buyer experience.
Develop and implement a comprehensive lifecycle marketing strategy to increase product adoption, seat assignments, and ultimately, learner engagement.
Define, track, and measure KPIs, leverage data insights & trends to optimize marketing programs that deliver upon overall company goals.
Partner with the Demand Gen team to develop content that provides value to our customers.
What you'll have
You have 10+ years experience in B2B lifecycle or customer marketing, with 4+ years managing high performing teams.
You are results-oriented with an exceptional track record of developing successful B2B retention marketing programs.
You have strong analytical skills; able to create strategies based on data and customer insights.
You are highly motivated, capable of working independently, while also able to build strong internal relationships and drive consensus on initiatives.
You have a passion for the customer experience. You develop a deep understanding of customer challenges and needs and work to drive improvements across all business teams that touch the org buyer.
You have familiarity with CRM technology including Marketing Automation platforms and CRM tools.
We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
Life at UdemyWe aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:
We're invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences.
Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You'll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
We're committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.
Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You've got the skills; why not use them to help others develop theirs?
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.
Our Benefits Start With UOur benefits package at Udemy "starts with U" and is grounded in mission-driven benefits that intentionally align with our core values. Here's a sneak peek at just a few highlighted benefits if you're a full-time Udemate based in the United States:
Core Benefits:
Comprehensive medical, dental, vision, life/AD&D, and disability coverage.
HSA/FSA/Commuter:
Pre-tax savings/spending plans, including HSA employer contributions.
Transgender Benefits:
Expanded medical coverage for gender-affirming care.
Parental Benefits:
Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week "ease-back" program that enables parents to return part-time at full pay.
Whole U:
Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving support.
Learning:
Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development.
Retirement:
Pre-tax and Roth 401(k) plan with an employer contribution.
Charitable Giving:
Corporate charitable match for eligible nonprofits and charities.
Vacation:
Flexible vacation for salaried Udemates and fifteen days per year for hourly.
Holidays:
Twelve paid holidays throughout the year.
Information regarding data privacy is available within the
Udemy Careers Privacy Notice
.
#J-18808-Ljbffr
This hybrid position requires two days per week in our Austin, TX office.
About youYou are a customer-focused B2B marketing leader. You work cross-functionally, serving as a bridge between customer success, product, and the broader marketing org. You are a strategic thinker, leveraging customer insights to build personalized communications and influence the product roadmap to improve Admin/Org engagement and retention. You are a leader and mentor to your direct reports, providing guidance and coaching to help them grow and succeed.
About this roleYou will be responsible for managing the customer lifecycle of the Udemy Business organizational buyer. Learner engagement is directly impacted by the engagement of our organizational buyers (admins). You will develop comprehensive, customer-first strategies that drive product adoption and ongoing engagement of our B2B customers. You will inspire a team, own business goals, and collaborate across Customer Success, product, and within marketing to execute cross-channel CRM strategies that improve learner engagement (through admins) and retention.
What you'll be doing
Coach and manage a small team of B2B marketers to deliver against engagement goals, improving retention and increasing customer lifetime value.
Partner with cross-functional leaders, including marketing, customer success, and product to ensure alignment for initiatives that touch the org buyer experience.
Develop and implement a comprehensive lifecycle marketing strategy to increase product adoption, seat assignments, and ultimately, learner engagement.
Define, track, and measure KPIs, leverage data insights & trends to optimize marketing programs that deliver upon overall company goals.
Partner with the Demand Gen team to develop content that provides value to our customers.
What you'll have
You have 10+ years experience in B2B lifecycle or customer marketing, with 4+ years managing high performing teams.
You are results-oriented with an exceptional track record of developing successful B2B retention marketing programs.
You have strong analytical skills; able to create strategies based on data and customer insights.
You are highly motivated, capable of working independently, while also able to build strong internal relationships and drive consensus on initiatives.
You have a passion for the customer experience. You develop a deep understanding of customer challenges and needs and work to drive improvements across all business teams that touch the org buyer.
You have familiarity with CRM technology including Marketing Automation platforms and CRM tools.
We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
Life at UdemyWe aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:
We're invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences.
Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You'll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
We're committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.
Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You've got the skills; why not use them to help others develop theirs?
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.
Our Benefits Start With UOur benefits package at Udemy "starts with U" and is grounded in mission-driven benefits that intentionally align with our core values. Here's a sneak peek at just a few highlighted benefits if you're a full-time Udemate based in the United States:
Core Benefits:
Comprehensive medical, dental, vision, life/AD&D, and disability coverage.
HSA/FSA/Commuter:
Pre-tax savings/spending plans, including HSA employer contributions.
Transgender Benefits:
Expanded medical coverage for gender-affirming care.
Parental Benefits:
Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week "ease-back" program that enables parents to return part-time at full pay.
Whole U:
Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving support.
Learning:
Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development.
Retirement:
Pre-tax and Roth 401(k) plan with an employer contribution.
Charitable Giving:
Corporate charitable match for eligible nonprofits and charities.
Vacation:
Flexible vacation for salaried Udemates and fifteen days per year for hourly.
Holidays:
Twelve paid holidays throughout the year.
Information regarding data privacy is available within the
Udemy Careers Privacy Notice
.
#J-18808-Ljbffr