Tbwa Chiat/Day Inc
Growth Marketing Lead
Tbwa Chiat/Day Inc, New York, New York, us, 10261
The cloud-backed terminal for individuals and teamsWarp is modernizing the command line to make it more intuitive, collaborative, and intelligent for developers and teams.We believe there’s an opportunity to build a generational company known for considered, high-quality developer products – products developers love rather than tools they tolerate – to displace antiquated developer tools that have mediocre user experiences.The traditional terminal is a prime example of this type of tool having not meaningfully changed in the past 40 years, and is ripe for innovation. By fundamentally reimagining its experience – improving its UX, making it intelligent and collaborative – we can help developers ship better software more quickly.For more information on our team and culture, we highly recommend reading our How We Work.As Warp’s Growth Marketing Lead, you will be responsible for leading our paid marketing, lifecycle marketing, and partnerships. You will develop and execute campaigns that engage developers and drive sustainable growth across the developer community. You’ll work closely with cross-functional teams to build a comprehensive approach to demand generation, tailored to the unique needs and behaviors of our developer audience. You will report to the Head of Growth and work across the Growth, Finance, and Product.ResponsibilitiesLead Paid Marketing Strategy:
Own and optimize paid and performance marketing channels, from planning through to execution, with a focus on delivering measurable results and maximizing ROI.Lifecycle Marketing:
Develop and refine lifecycle marketing initiatives to nurture leads and increase engagement, using insights and analytics to create personalized developer journeys.Partnerships:
Identify, establish, and grow strategic partnerships that amplify Warp's reach and appeal to developer audiences, focusing on channels that enhance product adoption and retention.Analytics and Operations:
Design and manage reporting frameworks to track and analyze key growth metrics. Ensure all campaigns are data-informed, leveraging insights to continuously improve strategies and tactics.Reporting & Insights:
Manage performance marketing goals, forecasting, tracking progress and reporting on key performance indicators. Develop and maintain dashboards and reports. Consistently share back insights from experiments or research to the rest of the organization.Cross-functional Collaboration:
Work closely with Product and Engineering teams to align on messaging, target audience, and shared goals, making sure our demand generation efforts are deeply integrated with product and brand initiatives.Qualifications7+ years of experience in growth, demand generation, or performance marketing, with a strong focus on the developer audience.Proven success managing paid channels (e.g., Google Ads, social media, programmatic), lifecycle marketing, and partnerships, ideally within a B2B or SaaS environment.Strong analytical skills with experience in data-driven decision-making. You experiment and double down on the experiments that work. You like quickly validating concepts through MVPs.Familiarity with the developer ecosystem, developer personas, and developer-centric messaging.Excellent written and verbal communication skills, with the ability to translate technical concepts into compelling messages for developers.Experience collaborating in cross-functional teams, ideally in a fast-paced startup or high-growth environment.You have a passion for learning more about the terminal and developer tools.You are willing to roll up your sleeves to do all things necessary to make an early-stage startup successful.Preferred QualificationsExperience in developer tools, infrastructure, or related industriesKnowledge of tools like Google Analytics, Strapi, Metabase, Customer.io, SegmentYou have experience codingFluent in SQLSalary TransparencyTotal compensation at Warp consists of two parts: 1) a competitive base salary, and most importantly, 2) meaningful equity.When we find the right person, we try to put our best foot forward with an offer that excites you. We consider what you’d like to be paid, the skills and experience you bring, what similar jobs pay, and make sure there’s equal pay for equal work among those you’ll be working with. The budgeted compensation amount for this role is targeted at $175,000-$230,000.In addition to salary, all employees receive further compensation in the form of equity in the company. This is a meaningful stock option grant with a four-year vesting period and one-year cliff. Your equity is where most of the significant upside potential is.What We OfferCompetitive Salary & Meaningful Equity – we will stretch to get the right talent on boardFull Medical, Dental and Vision BenefitsFlexible remote-first culture, with optional WeWork in SF and an office space in NYC for folks who want to work together IRL20-days of Paid Time Off12 US Holidays16 weeks of paid Parental Leave for both birthing and non-birthing parentsTwice-a-year company retreatsMonthly gym stipend401(k)Pre-Tax FSA Health Savings PlanComplimentary OneMedical membershipIndividuals seeking employment at Warp are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.About WarpWe are a company run by product-first builders, building a core product for all developers. We are committed to understanding our users deeply. We believe we will ultimately build the best product and business if that team includes developers and designers from a wide range of backgrounds.
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Own and optimize paid and performance marketing channels, from planning through to execution, with a focus on delivering measurable results and maximizing ROI.Lifecycle Marketing:
Develop and refine lifecycle marketing initiatives to nurture leads and increase engagement, using insights and analytics to create personalized developer journeys.Partnerships:
Identify, establish, and grow strategic partnerships that amplify Warp's reach and appeal to developer audiences, focusing on channels that enhance product adoption and retention.Analytics and Operations:
Design and manage reporting frameworks to track and analyze key growth metrics. Ensure all campaigns are data-informed, leveraging insights to continuously improve strategies and tactics.Reporting & Insights:
Manage performance marketing goals, forecasting, tracking progress and reporting on key performance indicators. Develop and maintain dashboards and reports. Consistently share back insights from experiments or research to the rest of the organization.Cross-functional Collaboration:
Work closely with Product and Engineering teams to align on messaging, target audience, and shared goals, making sure our demand generation efforts are deeply integrated with product and brand initiatives.Qualifications7+ years of experience in growth, demand generation, or performance marketing, with a strong focus on the developer audience.Proven success managing paid channels (e.g., Google Ads, social media, programmatic), lifecycle marketing, and partnerships, ideally within a B2B or SaaS environment.Strong analytical skills with experience in data-driven decision-making. You experiment and double down on the experiments that work. You like quickly validating concepts through MVPs.Familiarity with the developer ecosystem, developer personas, and developer-centric messaging.Excellent written and verbal communication skills, with the ability to translate technical concepts into compelling messages for developers.Experience collaborating in cross-functional teams, ideally in a fast-paced startup or high-growth environment.You have a passion for learning more about the terminal and developer tools.You are willing to roll up your sleeves to do all things necessary to make an early-stage startup successful.Preferred QualificationsExperience in developer tools, infrastructure, or related industriesKnowledge of tools like Google Analytics, Strapi, Metabase, Customer.io, SegmentYou have experience codingFluent in SQLSalary TransparencyTotal compensation at Warp consists of two parts: 1) a competitive base salary, and most importantly, 2) meaningful equity.When we find the right person, we try to put our best foot forward with an offer that excites you. We consider what you’d like to be paid, the skills and experience you bring, what similar jobs pay, and make sure there’s equal pay for equal work among those you’ll be working with. The budgeted compensation amount for this role is targeted at $175,000-$230,000.In addition to salary, all employees receive further compensation in the form of equity in the company. This is a meaningful stock option grant with a four-year vesting period and one-year cliff. Your equity is where most of the significant upside potential is.What We OfferCompetitive Salary & Meaningful Equity – we will stretch to get the right talent on boardFull Medical, Dental and Vision BenefitsFlexible remote-first culture, with optional WeWork in SF and an office space in NYC for folks who want to work together IRL20-days of Paid Time Off12 US Holidays16 weeks of paid Parental Leave for both birthing and non-birthing parentsTwice-a-year company retreatsMonthly gym stipend401(k)Pre-Tax FSA Health Savings PlanComplimentary OneMedical membershipIndividuals seeking employment at Warp are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.About WarpWe are a company run by product-first builders, building a core product for all developers. We are committed to understanding our users deeply. We believe we will ultimately build the best product and business if that team includes developers and designers from a wide range of backgrounds.
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