Welltower
Manager, Content Marketing
Welltower, Dallas, Texas, United States, 75215
SUMMARYIn this new role, you will be responsible for developing and executing content marketing strategies, including SEO copywriting and CMS publishing. As Content Marketing Specialist, you will collaborate closely with the Manager of Performance Marketing and AVP of Digital Marketing, as well as cross-functional teams, to ensure alignment with overall marketing goals and objectives.KEY RESPONSIBILITIESContent Marketing:Content Creation:
Create high-quality, engaging content for various channels, including blog articles, social media posts, videos, infographics, and email campaigns, and publish in Jonah, WordPress, Contentstack, and other content management systems as necessitated by our partners.Content Calendar:
Manage a content calendar to ensure a consistent flow of content and timely delivery.Audience Engagement:
Build and nurture relationships with our audience by creating content that resonates with their unique interests.Lead Generation:
Implement content-driven lead generation campaigns and collaborate with operators’ marketing/sales teams to convert leads into customers.Marketing Automation:
Build and manage workflows to optimize customer journeys across all channels, including email.OTHER DUTIESPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of this employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.TRAVELSome planned and pre-scheduled overnight travel will be expected.MINIMUM REQUIREMENTSBachelor’s degree in Marketing, Communications, or a related field (Master’s degree is a plus).5+ years of proven experience in content marketing, including web publishing and marketing automation.Proficiency in content management systems (WordPress and Contentstack required; additional CMS experience preferred), SEO tools (e.g., Semrush, Moz, Ahrefs), and Google Analytics.General knowledge of paid media advertising platforms (Google Ads, Meta Ads).Excellent writing and editing skills.Ability to analyze data and make data-driven decisions.Creative thinking and problem-solving skills.Strong project management and organizational skills.Applicants must be able to pass a pre-employment drug screen.WHAT WE OFFERFlexible schedule: Monday-Thursday in office, Friday’s optional to work remote.Competitive Base Salary + Annual Bonus.Generous Paid Time Off and Holidays.Employer-matching 401(k) Program + Profit Sharing Program.Student Debt Program – we’ll contribute up to $10,000 towards your student loans!Tuition Assistance Program.Employee Stock Purchase Program – purchase shares at a 15% discount.Comprehensive and progressive Medical/Dental/Vision options.And much more!ABOUT WELLTOWERWelltower, an S&P 500 company headquartered in Toledo, Ohio, is driving the transformation of health care infrastructure. The Company invests with leading seniors housing operators, post-acute providers and health systems to fund the real estate and infrastructure needed to scale innovative care delivery models and improve people's wellness and overall health
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Create high-quality, engaging content for various channels, including blog articles, social media posts, videos, infographics, and email campaigns, and publish in Jonah, WordPress, Contentstack, and other content management systems as necessitated by our partners.Content Calendar:
Manage a content calendar to ensure a consistent flow of content and timely delivery.Audience Engagement:
Build and nurture relationships with our audience by creating content that resonates with their unique interests.Lead Generation:
Implement content-driven lead generation campaigns and collaborate with operators’ marketing/sales teams to convert leads into customers.Marketing Automation:
Build and manage workflows to optimize customer journeys across all channels, including email.OTHER DUTIESPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of this employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.TRAVELSome planned and pre-scheduled overnight travel will be expected.MINIMUM REQUIREMENTSBachelor’s degree in Marketing, Communications, or a related field (Master’s degree is a plus).5+ years of proven experience in content marketing, including web publishing and marketing automation.Proficiency in content management systems (WordPress and Contentstack required; additional CMS experience preferred), SEO tools (e.g., Semrush, Moz, Ahrefs), and Google Analytics.General knowledge of paid media advertising platforms (Google Ads, Meta Ads).Excellent writing and editing skills.Ability to analyze data and make data-driven decisions.Creative thinking and problem-solving skills.Strong project management and organizational skills.Applicants must be able to pass a pre-employment drug screen.WHAT WE OFFERFlexible schedule: Monday-Thursday in office, Friday’s optional to work remote.Competitive Base Salary + Annual Bonus.Generous Paid Time Off and Holidays.Employer-matching 401(k) Program + Profit Sharing Program.Student Debt Program – we’ll contribute up to $10,000 towards your student loans!Tuition Assistance Program.Employee Stock Purchase Program – purchase shares at a 15% discount.Comprehensive and progressive Medical/Dental/Vision options.And much more!ABOUT WELLTOWERWelltower, an S&P 500 company headquartered in Toledo, Ohio, is driving the transformation of health care infrastructure. The Company invests with leading seniors housing operators, post-acute providers and health systems to fund the real estate and infrastructure needed to scale innovative care delivery models and improve people's wellness and overall health
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