Tbwa Chiat/Day Inc
Senior Director, Partnership Marketing Santa Monica, CA
Tbwa Chiat/Day Inc, Santa Monica, California, United States, 90403
At Angel City, we are building a world-class organization that uses sport to drive to equity. Our vision is to create engaging and unique experiences that bring the purpose-driven mission of this Club to the world.We are stronger together, have more impact together, and have more fun together!The Director/Senior Director of Partnership Marketing for Angel City FC will be responsible for overseeing the implementation and execution of all partnership agreements as well as the Partnership Marketing team to carry out all partner activations. This role requires creating value for corporate sponsors by ensuring the successful activation of sponsorships through various platforms, including in-stadium experiences, digital and social media, branding, and community engagement initiatives as well as developing deep, meaningful relationships.The Director/Senior Director will work closely with ACFC’s internal teams, corporate sponsors, and external stakeholders to ensure seamless delivery of partnership activations, enhance brand visibility, and strengthen long-term relationships.Key Responsibilities:
Provide the highest level of service to all existing corporate partners.Gather, plan and execute all contractual elements for each corporate partner.Deliver ongoing creative marketing and implementation recommendations for current partners including retail activations, in-stadium promotions, special events, and community outreach ideas with a deep understanding of brand marketing needs.Work extremely closely with the VP Community & Impact to execute on our innovative 10% Sponsorship Model where 10% of each partnership goes to a community program.Manage the partnership activation budget, ensuring that all activations are delivered within agreed financial parameters. Track the performance of sponsorship activations, providing regular reports to sponsors and senior management that highlight engagement metrics and overall impact.Create organizational systems aimed at optimizing all execution programs.Develop strong, long-term relationships with clients at all levels of their organization. Learn and understand the nuances of the business of each of the organization’s corporate partners and help them achieve their marketing goals through the use of Angel City FC.Aid in the development of creative activation upsell opportunities.Produce and present partner recaps and leads for the entire Partnership Marketing team.Work game days, weekends, and special events to entertain existing partners and new business prospects.Collaborate closely with the Sr. Director of Partnership Sales on incoming new partnerships and lead onboarding of newly closed corporate partners.Develop, teach, and lead a team of account managers.Other duties and special projects as assigned.Qualifications:
Passion for women’s soccer and a commitment to growing the sport.Bachelor’s degree in Sports Management, Marketing, Business, or a related field.7+ years of experience in partnership marketing, sponsorship activation, or high-level cross-functional marketing, preferably within the sports or entertainment industries.Proven track record of managing large-scale sponsorships and activations.Strong understanding of brand marketing, fan engagement, and the ecosystem of sports partnerships.Strong leadership skills with proven experience managing multiple personnel, projects, and timelines.Strong attention to detail.Strong hunger to actively spend facetime with clients and impart that to the Partnership Marketing Team.Exceptional interpersonal skills, communication, and relationship management skills.Experience working in a fast-paced, deadline-driven environment.Ability to work long and irregular hours as well as on weekends.Ability to travel to clients or client-related events as needed.Preferred Skills:
Experience working with digital marketing and social media platforms for sponsorship integration.Familiarity with community engagement and CSR initiatives.Ability to think creatively and develop innovative activation strategies.Understanding of data analytics and reporting tools to measure sponsorship success.Compensation
In addition to the benefits above, this role pays between $120,000 and $130,000 annually + is bonus-eligible.Angel City believes in building a safe place for creative expression and celebrating that which makes us who we are; welcoming unique and personal backgrounds and experiences. We’re proudly building an inclusive Angel City team.
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Provide the highest level of service to all existing corporate partners.Gather, plan and execute all contractual elements for each corporate partner.Deliver ongoing creative marketing and implementation recommendations for current partners including retail activations, in-stadium promotions, special events, and community outreach ideas with a deep understanding of brand marketing needs.Work extremely closely with the VP Community & Impact to execute on our innovative 10% Sponsorship Model where 10% of each partnership goes to a community program.Manage the partnership activation budget, ensuring that all activations are delivered within agreed financial parameters. Track the performance of sponsorship activations, providing regular reports to sponsors and senior management that highlight engagement metrics and overall impact.Create organizational systems aimed at optimizing all execution programs.Develop strong, long-term relationships with clients at all levels of their organization. Learn and understand the nuances of the business of each of the organization’s corporate partners and help them achieve their marketing goals through the use of Angel City FC.Aid in the development of creative activation upsell opportunities.Produce and present partner recaps and leads for the entire Partnership Marketing team.Work game days, weekends, and special events to entertain existing partners and new business prospects.Collaborate closely with the Sr. Director of Partnership Sales on incoming new partnerships and lead onboarding of newly closed corporate partners.Develop, teach, and lead a team of account managers.Other duties and special projects as assigned.Qualifications:
Passion for women’s soccer and a commitment to growing the sport.Bachelor’s degree in Sports Management, Marketing, Business, or a related field.7+ years of experience in partnership marketing, sponsorship activation, or high-level cross-functional marketing, preferably within the sports or entertainment industries.Proven track record of managing large-scale sponsorships and activations.Strong understanding of brand marketing, fan engagement, and the ecosystem of sports partnerships.Strong leadership skills with proven experience managing multiple personnel, projects, and timelines.Strong attention to detail.Strong hunger to actively spend facetime with clients and impart that to the Partnership Marketing Team.Exceptional interpersonal skills, communication, and relationship management skills.Experience working in a fast-paced, deadline-driven environment.Ability to work long and irregular hours as well as on weekends.Ability to travel to clients or client-related events as needed.Preferred Skills:
Experience working with digital marketing and social media platforms for sponsorship integration.Familiarity with community engagement and CSR initiatives.Ability to think creatively and develop innovative activation strategies.Understanding of data analytics and reporting tools to measure sponsorship success.Compensation
In addition to the benefits above, this role pays between $120,000 and $130,000 annually + is bonus-eligible.Angel City believes in building a safe place for creative expression and celebrating that which makes us who we are; welcoming unique and personal backgrounds and experiences. We’re proudly building an inclusive Angel City team.
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