Mason Interactive
Partnership Marketing Director
Mason Interactive, Charlotte, North Carolina, United States, 28245
Summary
As the Partnership Marketing Director at Mason Interactive, you’ll be the visionary and hands-on leader establishing our new Partnership Marketing service from the ground up. This role is an exciting opportunity to create high-impact strategies and campaigns that bring meaningful partnerships to life for our clients. You’ll work directly with clients to develop, execute, and optimize partnership initiatives that expand their brand reach and drive measurable growth. Over time, you’ll build and lead a team, setting the standard for partnership marketing excellence.
Key Responsibilities
Build and Lead Partnership Strategy:
Design a scalable, high-impact partnership marketing program that aligns with client objectives. Establish processes and best practices to make partnership marketing a core part of our client services.
Execute Campaigns End-to-End:
Personally manage the planning, execution, and optimization of client partnership campaigns, from concept to launch. Translate client goals into co-branded activations, influencer partnerships, and strategic collaborations that resonate with their target audiences and drive meaningful engagement.
Manage Client Relationships:
Act as a trusted advisor, offering clients clear insights and updates on campaign progress. Build strong, long-term relationships that align with client expectations and consistently deliver exceptional results.
Build and Mentor a Team:
As the service grows, recruit and train junior team members, creating a supportive environment that promotes growth and high performance. Contribute to a team culture that values diversity, collaboration, and innovation.
Track and Optimize Performance:
Set KPIs and measure campaign outcomes, using data to inform continuous improvement. Stay current on industry trends to keep our offerings innovative and impactful.
What We Need for You to Bring
Experience and Expertise:
7+ years in partnership marketing with a strong record of executing successful campaigns.
Education:
A Bachelor’s degree in Marketing, Business, or a related field.
Strategic Vision:
Proven success in managing partnership strategies that align with client goals and deliver measurable results.
Project Management Skills:
Strong project management abilities, with the capacity to oversee multiple client campaigns and balance priorities effectively.
Remote Collaboration Skills:
Experience managing remote or hybrid teams, with the ability to build strong client relationships through virtual channels.
What We Would Love for You to Bring
Advanced Education:
An MBA or equivalent advanced degree that enhances your strategic insight.
Digital Marketing and Content Strategy Knowledge:
Experience in digital marketing and content strategy, with a deep understanding of brand alignment and audience engagement.
Leadership and Mentorship:
A passion for building and mentoring teams, with experience in recruiting, training, and developing junior talent.
Data-Driven Mindset:
An analytical approach, with the ability to translate insights into actionable strategies that maximize client success.
What We Would Bring
Impact and Growth Opportunities:
Shape a foundational client service and become a leader in partnership marketing.
Entrepreneurial Work Culture:
Work in a dynamic environment that values fresh ideas, innovation, and autonomy.
Competitive Salary and Benefits:
Enjoy a competitive salary along with comprehensive medical, dental, vision, disability, and voluntary & whole life insurance coverage.
Unlimited PTO and Hybrid Work Model:
Balance work and life with unlimited PTO and a hybrid work setup.
Collaborative, Inclusive Team Culture:
Join a team that values each other’s ideas and contributions in building a supportive, growth-focused environment.
Professional Development:
Support for continuous learning and growth as you build and lead your team.
Equal Opportunity Employer
Mason Interactive is an Equal Employment Opportunity (EEO) employer and values diversity in our team. We do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other protected status. We are committed to creating an inclusive environment for all employees.
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As the Partnership Marketing Director at Mason Interactive, you’ll be the visionary and hands-on leader establishing our new Partnership Marketing service from the ground up. This role is an exciting opportunity to create high-impact strategies and campaigns that bring meaningful partnerships to life for our clients. You’ll work directly with clients to develop, execute, and optimize partnership initiatives that expand their brand reach and drive measurable growth. Over time, you’ll build and lead a team, setting the standard for partnership marketing excellence.
Key Responsibilities
Build and Lead Partnership Strategy:
Design a scalable, high-impact partnership marketing program that aligns with client objectives. Establish processes and best practices to make partnership marketing a core part of our client services.
Execute Campaigns End-to-End:
Personally manage the planning, execution, and optimization of client partnership campaigns, from concept to launch. Translate client goals into co-branded activations, influencer partnerships, and strategic collaborations that resonate with their target audiences and drive meaningful engagement.
Manage Client Relationships:
Act as a trusted advisor, offering clients clear insights and updates on campaign progress. Build strong, long-term relationships that align with client expectations and consistently deliver exceptional results.
Build and Mentor a Team:
As the service grows, recruit and train junior team members, creating a supportive environment that promotes growth and high performance. Contribute to a team culture that values diversity, collaboration, and innovation.
Track and Optimize Performance:
Set KPIs and measure campaign outcomes, using data to inform continuous improvement. Stay current on industry trends to keep our offerings innovative and impactful.
What We Need for You to Bring
Experience and Expertise:
7+ years in partnership marketing with a strong record of executing successful campaigns.
Education:
A Bachelor’s degree in Marketing, Business, or a related field.
Strategic Vision:
Proven success in managing partnership strategies that align with client goals and deliver measurable results.
Project Management Skills:
Strong project management abilities, with the capacity to oversee multiple client campaigns and balance priorities effectively.
Remote Collaboration Skills:
Experience managing remote or hybrid teams, with the ability to build strong client relationships through virtual channels.
What We Would Love for You to Bring
Advanced Education:
An MBA or equivalent advanced degree that enhances your strategic insight.
Digital Marketing and Content Strategy Knowledge:
Experience in digital marketing and content strategy, with a deep understanding of brand alignment and audience engagement.
Leadership and Mentorship:
A passion for building and mentoring teams, with experience in recruiting, training, and developing junior talent.
Data-Driven Mindset:
An analytical approach, with the ability to translate insights into actionable strategies that maximize client success.
What We Would Bring
Impact and Growth Opportunities:
Shape a foundational client service and become a leader in partnership marketing.
Entrepreneurial Work Culture:
Work in a dynamic environment that values fresh ideas, innovation, and autonomy.
Competitive Salary and Benefits:
Enjoy a competitive salary along with comprehensive medical, dental, vision, disability, and voluntary & whole life insurance coverage.
Unlimited PTO and Hybrid Work Model:
Balance work and life with unlimited PTO and a hybrid work setup.
Collaborative, Inclusive Team Culture:
Join a team that values each other’s ideas and contributions in building a supportive, growth-focused environment.
Professional Development:
Support for continuous learning and growth as you build and lead your team.
Equal Opportunity Employer
Mason Interactive is an Equal Employment Opportunity (EEO) employer and values diversity in our team. We do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other protected status. We are committed to creating an inclusive environment for all employees.
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