Forsyth Barnes
Director, Social Strategy
Forsyth Barnes, Los Angeles, California, United States, 90079
Title:
Director, Social Strategy
Location:
Los Angeles, CA (Hybrid)
Salary:
$150,000 - $170,000 + benefits & bonus
Industry:
CPG
Brief Overview:
Seeking an experienced and passionate content creator with proven innovative brand based social media skills to lead CPG brand and home goods brand. This is a unique opportunity to launch and build a new premium home goods brand from the ground up with the support of a leading consumer products company. Reporting to the Senior Director of Corporate Communications, the Director of Social Strategy will be responsible for developing and overseeing innovative social media strategy and campaigns across all social channels to increase brand awareness and drive growth.
Job Responsibilities:
Lead the overall management and growth of brands' social media platforms globally.
Help develop social media and content strategies that align with each individual company initiative.
Expand social media reach, maintain favorable consumer sentiment (views, engagement, impressions, sales).
Work closely with agency, Brand, and Marketing teams to support campaigns.
Develop, implement, and manage innovative ideas/promotions to drive greater relevance, engagement, and grow external social media communities.
Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, and Pinterest.
Oversee and lead editorial calendar that incorporates overall social media strategy.
Stay current with social media trends and incorporate them, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement.
Set goals, track, analyze, and report performance, identifying and implementing recommendations for improvement and growth.
Manage and lead social media in-house team & agency management.
Work in collaboration with other team members and agency partners to ensure initiatives have 360-degree support and alignment across all channels.
Job Requirements:
10-12 years of experience in successfully managing/launching social media programs for new and legacy brands. In-house Consumer Product Industry experience is required.
Experience building and leading an award-winning team with demonstrated EQ and people management skills.
Proven background in strategic planning within social and digital space and developing successful campaigns that have gained and maintained organic (versus paid-for) followers growth with proven sales results.
Strong and proven business acumen.
Expertise in social data analysis and measuring KPIs impactful to the business.
Strong experience reporting ROI to senior leadership.
Analytical skills and the ability to use digital tools to find actionable insights through data.
A collaborative nature with finesse in developing relationships cross-functionally.
Global experience is required.
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Director, Social Strategy
Location:
Los Angeles, CA (Hybrid)
Salary:
$150,000 - $170,000 + benefits & bonus
Industry:
CPG
Brief Overview:
Seeking an experienced and passionate content creator with proven innovative brand based social media skills to lead CPG brand and home goods brand. This is a unique opportunity to launch and build a new premium home goods brand from the ground up with the support of a leading consumer products company. Reporting to the Senior Director of Corporate Communications, the Director of Social Strategy will be responsible for developing and overseeing innovative social media strategy and campaigns across all social channels to increase brand awareness and drive growth.
Job Responsibilities:
Lead the overall management and growth of brands' social media platforms globally.
Help develop social media and content strategies that align with each individual company initiative.
Expand social media reach, maintain favorable consumer sentiment (views, engagement, impressions, sales).
Work closely with agency, Brand, and Marketing teams to support campaigns.
Develop, implement, and manage innovative ideas/promotions to drive greater relevance, engagement, and grow external social media communities.
Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, and Pinterest.
Oversee and lead editorial calendar that incorporates overall social media strategy.
Stay current with social media trends and incorporate them, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement.
Set goals, track, analyze, and report performance, identifying and implementing recommendations for improvement and growth.
Manage and lead social media in-house team & agency management.
Work in collaboration with other team members and agency partners to ensure initiatives have 360-degree support and alignment across all channels.
Job Requirements:
10-12 years of experience in successfully managing/launching social media programs for new and legacy brands. In-house Consumer Product Industry experience is required.
Experience building and leading an award-winning team with demonstrated EQ and people management skills.
Proven background in strategic planning within social and digital space and developing successful campaigns that have gained and maintained organic (versus paid-for) followers growth with proven sales results.
Strong and proven business acumen.
Expertise in social data analysis and measuring KPIs impactful to the business.
Strong experience reporting ROI to senior leadership.
Analytical skills and the ability to use digital tools to find actionable insights through data.
A collaborative nature with finesse in developing relationships cross-functionally.
Global experience is required.
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