Director of Demand Generation

Director of Demand GenerationAbout the CompanyAI-focused B2B SaaS companyIndustryInformation Technology and ServicesTypePrivately HeldAbout the RoleJoin our team as the Director of Demand Generation and take charge of crafting and executing an innovative outbound marketing strategy that drives results. This is a critical leadership role where you will spearhead multi-channel campaigns designed to generate a qualified sales pipeline through inbound demo requests and product trials. You will manage key marketing channels including events, content, and email campaigns while collaborating closely with our sales team to optimize prospect outreach and nurture leads effectively.Your responsibilities will encompass overseeing SEM and paid marketing initiatives, managing the demand generation budget, and continuously analyzing, testing, and refining strategies to achieve optimal performance. You will work in partnership with marketing, revenue operations, and sales teams to ensure alignment on objectives, metrics, and campaign strategies.The ideal candidate is an autonomous, strategic thinker who prioritizes customer value and drives innovative marketing experiments. We encourage a 'mad scientist' mindset, where innovation and creativity in exploring new channels are welcomed. If you possess a strong analytical approach and have a world-class understanding of effective demand generation, you will thrive in this role. Candidates must be proactive, resourceful, and trustworthy, ready to take full ownership of their initiatives.Occasional travel may be required, particularly during the onboarding phase.Travel PercentLess than 10%FunctionsMarketing