Boston Scientific
Marketing Innovations and Commercial Solutions Lead
Boston Scientific, Marlborough, Massachusetts, us, 01752
Additional Location(s):
N/A Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information, and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. About the role: This Marketing Innovations and Commercial Solutions Lead will support the development and own the implementation of an overarching strategic framework to synchronously deploy our comprehensive Endoscopy strategy ensuring alignment and coordinated efforts with our various digital, social, in-person, and virtual outlets while aligning all available levers within our commercial playbook. This approach will be aligned to the areas of priority for the US selling organization and will require strong cross-functional collaboration with many stakeholders in the commercial and non-commercial business. Additionally, they will work closely with franchise leaders on storyline development for key areas of the business and guide the Segment Leads and others on storyline delivery. Your responsibilities will include: Develop, architect, and implement a comprehensive framework for each segment of the Endoscopy business targeting key customer segments and disease states while aligning divisional activities to the sales priorities utilizing all available outlets (e-commerce, sales organization, digital and social outlets, conferences and events, Professional education). Assess, optimize, and accelerate our commercial services and solutions. Partner closely with our EMEA region and others to contextualize applicable concepts. Collaborate closely with DMCxp to ensure execution and alignment of the initiatives and set up the appropriate communication and feedback loops that are required. Explore and test new outlets that could be beneficial to utilize to get our market message to our customer segments and give us a competitive advantage in the marketplace. Work closely with Sales training to ensure the FSO understands the benefits of this new coordinated approach and can articulate the value proposition. Collaborate with product management, commercial operations, and other functions to understand how we can better package the current solutions that are in our divisions today. Investigate and pilot new marketing concepts that will add value to our vast portfolio of technologies, therapies, solutions, and beyond the device offerings. Partner with product marketing to ensure successful strategy and tactic implementation for the franchises they lead tied to the overarching storyline. Ensure that the evidence behind the products and services is packaged appropriately to support all the messaging and the strategy being delivered by the franchise teams. Storyline development partnership and cohesion with franchise leadership teams. Required qualifications: Undergraduate degree required in Business Administration, Marketing, Sales, or a related area. 15+ years of successful marketing, sales experience within healthcare/medical device industry. Excellent communication skills. Demonstrated success in collaboration. Strong executive presence. Storyline development and storytelling expertise. Salesforce.com working knowledge. Must excel at white space thinking. Proven ability to translate creative thought and concepts to tangible benefit. Knowledge of all digital outlets and how they can deliver value. Ability to work and thrive in a cross-functional matrixed Division with various key stakeholders. Ability to lead through others and influence without authority. Willing to travel 20% domestically and globally as needed. Preferred qualifications: MBA degree. People leadership experience. Upstream and Downstream marketing experience. Project management skillset. Requisition ID:
594983
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N/A Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information, and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. About the role: This Marketing Innovations and Commercial Solutions Lead will support the development and own the implementation of an overarching strategic framework to synchronously deploy our comprehensive Endoscopy strategy ensuring alignment and coordinated efforts with our various digital, social, in-person, and virtual outlets while aligning all available levers within our commercial playbook. This approach will be aligned to the areas of priority for the US selling organization and will require strong cross-functional collaboration with many stakeholders in the commercial and non-commercial business. Additionally, they will work closely with franchise leaders on storyline development for key areas of the business and guide the Segment Leads and others on storyline delivery. Your responsibilities will include: Develop, architect, and implement a comprehensive framework for each segment of the Endoscopy business targeting key customer segments and disease states while aligning divisional activities to the sales priorities utilizing all available outlets (e-commerce, sales organization, digital and social outlets, conferences and events, Professional education). Assess, optimize, and accelerate our commercial services and solutions. Partner closely with our EMEA region and others to contextualize applicable concepts. Collaborate closely with DMCxp to ensure execution and alignment of the initiatives and set up the appropriate communication and feedback loops that are required. Explore and test new outlets that could be beneficial to utilize to get our market message to our customer segments and give us a competitive advantage in the marketplace. Work closely with Sales training to ensure the FSO understands the benefits of this new coordinated approach and can articulate the value proposition. Collaborate with product management, commercial operations, and other functions to understand how we can better package the current solutions that are in our divisions today. Investigate and pilot new marketing concepts that will add value to our vast portfolio of technologies, therapies, solutions, and beyond the device offerings. Partner with product marketing to ensure successful strategy and tactic implementation for the franchises they lead tied to the overarching storyline. Ensure that the evidence behind the products and services is packaged appropriately to support all the messaging and the strategy being delivered by the franchise teams. Storyline development partnership and cohesion with franchise leadership teams. Required qualifications: Undergraduate degree required in Business Administration, Marketing, Sales, or a related area. 15+ years of successful marketing, sales experience within healthcare/medical device industry. Excellent communication skills. Demonstrated success in collaboration. Strong executive presence. Storyline development and storytelling expertise. Salesforce.com working knowledge. Must excel at white space thinking. Proven ability to translate creative thought and concepts to tangible benefit. Knowledge of all digital outlets and how they can deliver value. Ability to work and thrive in a cross-functional matrixed Division with various key stakeholders. Ability to lead through others and influence without authority. Willing to travel 20% domestically and globally as needed. Preferred qualifications: MBA degree. People leadership experience. Upstream and Downstream marketing experience. Project management skillset. Requisition ID:
594983
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