MobriseHealth Inc
Chief Marketing Officer (CMO) - Part Time (Healthcare Industry)
MobriseHealth Inc, Ashburn, Virginia, United States, 22011
Overview
We are seeking a dynamic and experienced Chief Marketing Officer (CMO) in digital health to lead our marketing initiatives and drive the growth of our brand. The ideal candidate will possess a deep understanding of digital marketing strategies and performance marketing. As CMO, you will be responsible for developing and implementing comprehensive marketing plans that align with our business objectives, enhance brand awareness, and increase market share.
This role is part-time initially.
Responsibilities
Develop and execute innovative marketing strategies that drive customer engagement and revenue growth.
To be successful, you’re a self-starter and already have experience building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth in the healthcare space.
Create and own the go-to-market (GTM) strategy for new products & features. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives.
Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. You will promote the company as an innovator to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels.
Build a world-class B2B brand. Grow awareness and establish brand as a global leader in the digital healthcare space. Develop a compelling product narrative and value proposition.
Deepen relationships with key partners. You will nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts.
Oversee all aspects of digital marketing, including SEO, PPC, email campaigns, social media, and content marketing.
Lead performance marketing efforts to optimize advertising spend and maximize ROI.
Collaborate with product management teams to launch new products and enhance existing offerings.
Analyze market trends and customer insights to inform strategic decision-making.
Build strong relationships with advertising sales teams to leverage opportunities for partnership and collaboration.
Monitor and report on the effectiveness of marketing initiatives, adjusting strategies as necessary to achieve desired outcomes.
Foster a high-performing marketing team through mentorship, training, and professional development.
Skills
Proven experience in digital marketing with a strong focus on Digital Health.
Expertise in Google and Meta advertising platforms and performance marketing techniques.
Strong background in print advertising and traditional marketing methods.
Excellent understanding of product management principles and market dynamics.
Demonstrated ability in advertising sales with a track record of achieving sales targets.
Exceptional leadership skills with the ability to inspire and motivate teams.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication skills, both written and verbal, with the ability to present ideas clearly.
Join us as we redefine our brand's presence in the market!
Job Type:
Part-time
Pay:
$114,510.00 - $131,618.00 per year
Benefits:
Dental insurance
Health insurance
Paid time off
Schedule:
8 hour shift
Work Location:
In person
#J-18808-Ljbffr
This role is part-time initially.
Responsibilities
Develop and execute innovative marketing strategies that drive customer engagement and revenue growth.
To be successful, you’re a self-starter and already have experience building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth in the healthcare space.
Create and own the go-to-market (GTM) strategy for new products & features. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives.
Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. You will promote the company as an innovator to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels.
Build a world-class B2B brand. Grow awareness and establish brand as a global leader in the digital healthcare space. Develop a compelling product narrative and value proposition.
Deepen relationships with key partners. You will nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts.
Oversee all aspects of digital marketing, including SEO, PPC, email campaigns, social media, and content marketing.
Lead performance marketing efforts to optimize advertising spend and maximize ROI.
Collaborate with product management teams to launch new products and enhance existing offerings.
Analyze market trends and customer insights to inform strategic decision-making.
Build strong relationships with advertising sales teams to leverage opportunities for partnership and collaboration.
Monitor and report on the effectiveness of marketing initiatives, adjusting strategies as necessary to achieve desired outcomes.
Foster a high-performing marketing team through mentorship, training, and professional development.
Skills
Proven experience in digital marketing with a strong focus on Digital Health.
Expertise in Google and Meta advertising platforms and performance marketing techniques.
Strong background in print advertising and traditional marketing methods.
Excellent understanding of product management principles and market dynamics.
Demonstrated ability in advertising sales with a track record of achieving sales targets.
Exceptional leadership skills with the ability to inspire and motivate teams.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication skills, both written and verbal, with the ability to present ideas clearly.
Join us as we redefine our brand's presence in the market!
Job Type:
Part-time
Pay:
$114,510.00 - $131,618.00 per year
Benefits:
Dental insurance
Health insurance
Paid time off
Schedule:
8 hour shift
Work Location:
In person
#J-18808-Ljbffr