Vice President of Marketing and Strategic Communications

Vice President of Marketing and Strategic CommunicationsAbout the CompanyDistinguished community collegeIndustryHigher EducationTypeEducational InstitutionFounded1959Employees1001-5000CategoriesEducationAffordable CollegeBroward CollegeCollege SavingsColleges & UniversitiesColleges in Broward CountyQuality EducationSpecialtiesHigher educationWorkforce trainingContinuing educationOnline degrees & certificatesAssociate's degreesBachelor's degreesIndustry certificationAbout the RoleThe Company is excited to invite applications for the role of Vice President of Marketing and Strategic Communications. This is a pivotal leadership position focused on crafting and executing innovative marketing and public relations strategies that will enhance our institution's brand and drive student recruitment, enrollment, and retention.The successful candidate will possess a comprehensive understanding of the student journey and deliver actionable marketing and public relations initiatives in alignment with our mission. This role involves strategic planning, thorough market analysis, and effective management and reporting of outcomes related to various initiatives.The ideal candidate will hold a Master's degree in a relevant field, have a minimum of 10 years of progressive experience in marketing and communications, including at least five years in a management capacity, and a proven history of success in similar roles.Key responsibilities include:Strategic planning and implementation of college-wide marketing and communicationsConducting market analysis to inform decision-makingDesigning, managing, and reporting on outcome measurements for marketing and public relations initiativesProviding strategic direction for branding, creative services, and integrated campaignsLeading, coaching, and developing a talented professional marketing teamCollaborating with various departments and external partners to ensure a cohesive approachWe are looking for a competent leader with a strong ethical foundation who is dedicated to the values and mission of our institution. If you are ready to make a meaningful impact in higher education and guide our marketing efforts, we want to hear from you!Hiring Manager TitleCollege PresidentTravel PercentLess than 10%FunctionsMarketing