ANSYS
Director Corporate Marketing - Ansys Government Initiatives
ANSYS, Canonsburg, Pennsylvania, United States, 15317
Requisition #: 15436Our Mission: Powering Innovation That Drives Human AdvancementWhen visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.Innovate With Ansys, Power Your Career.Summary / Role Purpose
We are looking for a visionary Director of Corporate Marketing to lead and elevate Ansys Government Initiatives (AGI) in the U.S. government sector. This key leadership role will drive impactful cross-functional initiatives, aligning Ansys' growth strategy with AGI's go-to-market (GTM) goals to maximize brand presence and demand generation. The successful candidate will blend creative marketing expertise with a deep understanding of the U.S. government landscape to position AGI as the premier provider of simulation solutions, ensuring strong demand across Ansys' entire product portfolio.This position will report to the Vice President of Marketing at Ansys.Key Duties and ResponsibilitiesBrand Strategy:Develop and implement comprehensive brand strategies that align with AGI's go-to-market (GTM) objectives, ensuring a unified brand presence across all channels.Establish, manage, and enforce AGI brand guidelines to guarantee consistent messaging, tone, and visual identity.Use market research and government customer insights to refine AGI's brand positioning, ensuring differentiation within the U.S. government sector.
Demand Generation:
Partner closely with product, sales, customer excellence, and other teams to create and execute targeted sales and marketing initiatives that drive demand among U.S. government customers.Lead cross-functional teams in planning and executing AGI-specific marketing campaigns and events, aligning efforts with AGI's brand and GTM objectives.Foster a collaborative environment by facilitating regular meetings, sharing insights, and synchronizing strategies across internal teams.
Content and Communications:
Develop clear, compelling messaging for internal and external audiences, ensuring alignment with both AGI's unique value proposition and the broader Ansys brand.Create engaging content for various channels, including digital, print, and social media, to boost AGI's brand awareness and customer engagement.Ensure all content is tailored to resonate with U.S. government audiences, conveying the relevance and value of AGI solutions.
Project Management and Reporting:
Monitor, measure, and analyze the success of brand campaigns and events using key performance indicators (KPIs) to optimize future efforts.Ensure all marketing activities comply with industry standards, government regulations, and company policies, with a focus on compliance and data protection.
Minimum Education/Certification Requirements and ExperienceEducation: Bachelor's degree in marketing, communications, business administration, or a related field is required. An advanced degree (MBA or similar) or professional certification (e.g., PCM, PMP) is highly desirable.Industry Expertise: 7-10 years of progressive experience in marketing with a focus on U.S. Federal business, U.S. Federal Aerospace & Defense, or government entities. Deep knowledge of the U.S. government ecosystem, particularly regarding procurement and technology adoption, is essential.Security Requirements: U.S. citizenship is required due to the nature of data systems access. Security clearance or the ability and willingness to obtain it is necessary for marketing activities involving classified information.Leadership & Team Management: Proven experience leading cross-functional marketing initiatives, with a strong track record of managing and motivating high-performing teams. Ability to influence and build positive relationships with internal and external partners at all levels.Strategic Vision & Creativity: A strategic thinker with a creative mindset, capable of developing and executing comprehensive brand strategies. Demonstrates a strong sense of design, branding, and storytelling, ensuring that all campaigns create a lasting impact and align with business goals.Communication Skills: Exceptional communication and presentation skills, with the ability to effectively articulate complex ideas and strategies to diverse stakeholders, including senior leadership and government customers.Technical Proficiency: Expertise with marketing tools and platforms, such as Salesforce, HubSpot, Marketo, and Google Analytics, as well as experience leveraging these tools to drive demand generation and measure results.Project & Change Management: Ability to manage multiple projects simultaneously, prioritize tasks effectively, and deliver deadlines in a fast-paced environment. Experience managing complex, cross-functional projects, particularly those involving multiple stakeholders across marketing, sales, and product teams.Analytical Competence: Strong analytical skills, with the ability to leverage data analysis tools to track and measure the performance of campaigns and demonstrate ROI. Experience translating data into actionable insights for strategy optimization.Commitment to Excellence: Meticulous attention to detail, with outstanding organizational skills and an unwavering commitment to delivering high-quality marketing outputs that support brand integrity.Travel Requirements: Flexibility to travel as needed, including for client meetings, conferences, and team coordination, both domestically and potentially internationally.
At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: the commitments to our stakeholders, the behaviors of how we work together, and the actions of how we deliver results.
Together as ONE Ansys, we are powering innovation that drives human advancement.Our Commitments:Amaze with innovative products and solutionsMake ourcustomers incredibly successfulAct with integrityEnsure employees thrive and shareholders prosper
Our Values:Adaptability: Be open, welcome what's nextCourage: Be courageous, move forward passionatelyGenerosity: Be generous, share, listen, serveAuthenticity: Be you, make us stronger
Our Actions:We commit to audacious goalsWe work seamlessly as a teamWe demonstrate masteryWe deliver outstanding results
INCLUSION IS AT OUR CORE
We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.
WELCOME WHAT'S NEXT IN YOUR CAREER AT ANSYSAt Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high - met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost.At Ansys, it's about the learning, the discovery, and the collaboration. It's about the "what's next" as much as the "mission accomplished." And it's about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.
CREATING A PLACE WE'RE PROUD TO BE
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek's Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America's Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (Belgium, China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).
For more information, please visit us at www.ansys.com
Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.
We are looking for a visionary Director of Corporate Marketing to lead and elevate Ansys Government Initiatives (AGI) in the U.S. government sector. This key leadership role will drive impactful cross-functional initiatives, aligning Ansys' growth strategy with AGI's go-to-market (GTM) goals to maximize brand presence and demand generation. The successful candidate will blend creative marketing expertise with a deep understanding of the U.S. government landscape to position AGI as the premier provider of simulation solutions, ensuring strong demand across Ansys' entire product portfolio.This position will report to the Vice President of Marketing at Ansys.Key Duties and ResponsibilitiesBrand Strategy:Develop and implement comprehensive brand strategies that align with AGI's go-to-market (GTM) objectives, ensuring a unified brand presence across all channels.Establish, manage, and enforce AGI brand guidelines to guarantee consistent messaging, tone, and visual identity.Use market research and government customer insights to refine AGI's brand positioning, ensuring differentiation within the U.S. government sector.
Demand Generation:
Partner closely with product, sales, customer excellence, and other teams to create and execute targeted sales and marketing initiatives that drive demand among U.S. government customers.Lead cross-functional teams in planning and executing AGI-specific marketing campaigns and events, aligning efforts with AGI's brand and GTM objectives.Foster a collaborative environment by facilitating regular meetings, sharing insights, and synchronizing strategies across internal teams.
Content and Communications:
Develop clear, compelling messaging for internal and external audiences, ensuring alignment with both AGI's unique value proposition and the broader Ansys brand.Create engaging content for various channels, including digital, print, and social media, to boost AGI's brand awareness and customer engagement.Ensure all content is tailored to resonate with U.S. government audiences, conveying the relevance and value of AGI solutions.
Project Management and Reporting:
Monitor, measure, and analyze the success of brand campaigns and events using key performance indicators (KPIs) to optimize future efforts.Ensure all marketing activities comply with industry standards, government regulations, and company policies, with a focus on compliance and data protection.
Minimum Education/Certification Requirements and ExperienceEducation: Bachelor's degree in marketing, communications, business administration, or a related field is required. An advanced degree (MBA or similar) or professional certification (e.g., PCM, PMP) is highly desirable.Industry Expertise: 7-10 years of progressive experience in marketing with a focus on U.S. Federal business, U.S. Federal Aerospace & Defense, or government entities. Deep knowledge of the U.S. government ecosystem, particularly regarding procurement and technology adoption, is essential.Security Requirements: U.S. citizenship is required due to the nature of data systems access. Security clearance or the ability and willingness to obtain it is necessary for marketing activities involving classified information.Leadership & Team Management: Proven experience leading cross-functional marketing initiatives, with a strong track record of managing and motivating high-performing teams. Ability to influence and build positive relationships with internal and external partners at all levels.Strategic Vision & Creativity: A strategic thinker with a creative mindset, capable of developing and executing comprehensive brand strategies. Demonstrates a strong sense of design, branding, and storytelling, ensuring that all campaigns create a lasting impact and align with business goals.Communication Skills: Exceptional communication and presentation skills, with the ability to effectively articulate complex ideas and strategies to diverse stakeholders, including senior leadership and government customers.Technical Proficiency: Expertise with marketing tools and platforms, such as Salesforce, HubSpot, Marketo, and Google Analytics, as well as experience leveraging these tools to drive demand generation and measure results.Project & Change Management: Ability to manage multiple projects simultaneously, prioritize tasks effectively, and deliver deadlines in a fast-paced environment. Experience managing complex, cross-functional projects, particularly those involving multiple stakeholders across marketing, sales, and product teams.Analytical Competence: Strong analytical skills, with the ability to leverage data analysis tools to track and measure the performance of campaigns and demonstrate ROI. Experience translating data into actionable insights for strategy optimization.Commitment to Excellence: Meticulous attention to detail, with outstanding organizational skills and an unwavering commitment to delivering high-quality marketing outputs that support brand integrity.Travel Requirements: Flexibility to travel as needed, including for client meetings, conferences, and team coordination, both domestically and potentially internationally.
At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: the commitments to our stakeholders, the behaviors of how we work together, and the actions of how we deliver results.
Together as ONE Ansys, we are powering innovation that drives human advancement.Our Commitments:Amaze with innovative products and solutionsMake ourcustomers incredibly successfulAct with integrityEnsure employees thrive and shareholders prosper
Our Values:Adaptability: Be open, welcome what's nextCourage: Be courageous, move forward passionatelyGenerosity: Be generous, share, listen, serveAuthenticity: Be you, make us stronger
Our Actions:We commit to audacious goalsWe work seamlessly as a teamWe demonstrate masteryWe deliver outstanding results
INCLUSION IS AT OUR CORE
We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.
WELCOME WHAT'S NEXT IN YOUR CAREER AT ANSYSAt Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high - met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost.At Ansys, it's about the learning, the discovery, and the collaboration. It's about the "what's next" as much as the "mission accomplished." And it's about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.
CREATING A PLACE WE'RE PROUD TO BE
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek's Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America's Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (Belgium, China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).
For more information, please visit us at www.ansys.com
Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.