Director of US Commercial Marketing
J&J Family of Companies, East Montpelier, VT, United States
Johnson & Johnson is currently seeking a Director of U.S. Commercial Marketing to join our Abiomed Team. This role is a remote position within the continental United States.
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/
For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world’s most pressing healthcare challenges.
We know that the success of our business – and our ability to deliver meaningful solutions – depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.
At Johnson & Johnson, we all belong.
The Dir, US Commercial Marketing primary responsibility is to drive patient adoption and generate revenue by increasing sales through successful marketing using market and competitive research, marketing education, marketing communications, product marketing, advertising and public relations. Externally, they will partner effectively with key opinion leaders and clinicians (interventional cardiologists, surgeons, critical care physicians, and heart failure cardiologists) to identify unmet clinical needs and growth opportunities. The person will have a solid understanding of clinical evidence and develop messaging for the field organization. The ideal candidate for this role is a proven marketing strategist who can both lead and “do", with very keen writing, presentation and slide development skills. The candidate should enjoy going deep in clinical science and sharing with a variety of audiences, including internal stakeholders, hospital administrators, physicians and patients.
Drive Commercial Results:
Leading a US direct and matrixed marketing team to implement strategic and tactical marketing programs
Driving global demand generation and increasing win rate
Building positioning, messaging and content on multiple platforms
Establish and monitor metrics to ensure marketing strategies, programs, and activities are executed effectively and delivering impact
Establish and implement campaign channel strategy for outbound marketing with strong focus on leveraging digital channels
Work cross-functionally to develop and implement global content and campaigns
Implement standard work and communications to maintain global and regional marketing team alignment
Understand regional market dynamics to drive global marketing strategy
Positioning and Messaging:
Develop messaging designed to drive adoption, promote best practices and address barriers
Write value propositions, positioning, and messaging
Write subject matter for core marketing and sales collateral
Drive creation of competitive differentiated positioning based on deep understanding of customers
Grow market visibility and improve therapy awareness
Qualifications
A minimum of 10+ years marketing experience and 3+ years managing teams, with solid business acumen and knowledge of medical device market environment is required.
A bachelor's degree is required. MBA degree is preferred.
Marketing experience in the cardiology space is strongly preferred.
Very strong powerpoint skill is essential. Digital marketing experience is a plus.
Must be able to thrive in a fast-paced and dynamic work environment. Possesses good organizational skills, meticulous attention to detail, and ability to manage multiple tasks through effective prioritization in order to meet tight deadlines in an environment of competing priorities.
Demonstrated ability to conceive, develop and implement strategies, convert these into tactical marketing plans and deliver results.
Ability to understand, interpret and manage clinical data from both presentations and publications.
Ability to effectively influence and collaborate with multiple stakeholders through utilization of organizational channels, experience and influencing skills to persuade others of the course of action.
Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership.
The anticipated base pay range for this position is $146,000 - $251,000
The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/performance year. Bonuses are awarded at the Company’s discretion on an individual basis.
§ Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
§ Employees may be eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
§ This position is eligible to participate in the Company’s long-term incentive program.
§ Employees are eligible for the following time off benefits:
Vacation – up to 120 hours per calendar year
Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year
Holiday pay, including Floating Holidays – up to 13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Additional information can be found through the link below.
https://www.careers.jnj.com/employee-benefits
This job posting is anticipated to close on [November 29, 2024]. The Company
may however extend this time-period, in which case the posting will remain available on
https://www.careers.jnj.com to accept additional applications.
Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified
applicants will receive consideration for employment without regard to race, color, religion,
sex, sexual orientation, gender identity, age, national origin, or protected veteran status and
will not be discriminated against on the basis of disability.
For more information on how we support the whole health of our employees throughout
their wellness, career and life journey, please visit www.careers.jnj.com.