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Piping Technology & Products

Marketing Manager

Piping Technology & Products, Houston, Texas, United States, 77246


Job Title:

Marketing ManagerLocation:

Houston, TX 77051Employment Type:

Full-Time, Salaried, On-Site

Company Overview:Piping Technology & Products, Inc.

is a forward-thinking organization focused on growth and innovation within the manufacturing sector. We value a proactive approach to marketing, emphasizing digital strategies and cutting-edge technologies. As a member of our team, you'll have the opportunity to shape our brand's presence in the market and drive meaningful results. This is a full-time, salaried, on-site position located at 3701 Holmes Road, Houston, TX 77051. We encourage all applicants to ensure that we are within a commutable distance before applying.

Job Summary: We're seeking a strategic and driven Marketing Manager to lead our digital marketing efforts and drive the growth of our brand. The ideal candidate will possess a strong background in web analytics, SEO, and the use of marketing tools such as Zendesk, Hubspot, Constant Contact, and ChatGPT/AI tools. This role is perfect for a hands-on leader eager to define and execute a comprehensive marketing vision while engaging in day-to-day initiatives. This position requires supervisory experience and the ability to mentor team members.

Requirements

Key Responsibilities:

Team LeadershipBuild and lead the marketing team, establishing goals, managing performance, and fostering a collaborative and high-output environment.Assume responsibilities from the current marketing lead, supporting a seamless transition and facilitating team growth.Strategic Planning

Develop and execute a clear marketing strategy aligned with company goals and evolving industry trends, particularly in AI-driven marketing.Act as a "player-coach," leading by example with hands-on work, while setting strategic direction and motivating team performance.Innovation & Emerging Technology Integration

Identify and analyze emerging tech trends in AI, IoT, and digital platforms, anticipating industry changes.Create a structured approach to testing, adopting, and integrating new technologies to ensure minimal disruption.Lead AI-driven solutions for client engagement and internal process automation, enhancing personalization, productivity, and efficiency.Foster partnerships with tech vendors, startups, and research institutions to remain on the cutting edge of industry advancements.Collaboration & Customer Engagement

Work with sales and engineering teams to develop tailored presentations and marketing materials for both prospective and existing clients.Facilitate alignment across departments to ensure marketing efforts reinforce overall business objectives.Marketing Campaigns & Content Creation

Develop and implement outbound marketing campaigns, ensuring high-quality content across all platforms.Manage weekly communications with clients, focusing on timely, accurate, and goal-aligned content.Track and analyze campaign performance, collecting feedback to refine future strategies.Web Analytics & SEO Management

Oversee and optimize SEO efforts, monitoring metrics and applying best practices to enhance web presence.Leverage data from tools like Zendesk, Hubspot, Constant Contact, Lyris, Google AdWords, and ChatGPT to generate insights that inform strategy.Stay current with new marketing tools to enhance client engagement and campaign effectiveness.Website & Catalog Management

Maintain and update the company website and product catalog, ensuring content is engaging, relevant, and optimized for SEO.Monitor and improve website performance, implementing strategies to boost user experience and traffic.Qualifications:

Bachelor's degree in Marketing or a related field.5+ years of digital marketing experience with a balance of strategic insight and hands-on expertise.Proven experience in team management, leading marketing campaigns, and making data-driven decisions.Proficiency with digital tools and content management platforms, including Zendesk, Hubspot, Constant Contact, and ChatGPT.Preferred Qualifications:

Background in manufacturing or industrial sectors.Advanced knowledge of SEO principles and user experience design.

Benefits

Medical. Dental. Vision. 401K. Life Insurance. Holiday Pay.