U.S. Bank
Marketing Program Manager - Partnerships
U.S. Bank, Minneapolis, Minnesota, United States, 55400
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job Description
U.S. Bank is currently seeking a Marketing Manager for its Alliance Marketing team. Growth through our Alliance Partnerships is a key strategic priority for U.S. Bank. The Marketing Manager in this role will help shape the marketing foundation of our newest Alliance program in collaboration with internal and external partners and stakeholders. In this high-profile role, the Marketing Manager will develop and lead the execution of the defined marketing strategy to deliver customer-centric, multi-channel marketing initiatives to maximize customer growth, retention and engagement. Identify and communicate key performance indicators and provide recommendations to ensure marketing strategies are yielding positive return on investment.
Additional responsibilities include:
Connect business priorities, initiatives, and execution with other internal teams and stakeholders to drive synergy and deliver a connected, unified customer experience.
Effectively use data/analytics, customer insights and competitive intelligence to translate business goals into marketing strategies and plans.
Leverage audience segment specific opportunities and tactics to launch marketing campaigns in collaboration with Alliance partners, agencies, product and technical teams.
Work with agency and partners to develop campaigns that connect to the defined Alliance and U.S. Bank brand standards and overall experience, managing implementation and execution to ensure all creative delivers connectivity, consistency, and customer focus.
Lead campaign delivery from design, operational execution through to measurement.
Partner with data analytics to measure and analyze campaign results, refining and optimizing efforts accordingly.
Manage marketing budget in accordance with strategy and data-driven results.
Collaborate with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.
Contribute to an environment of problem solving, collaboration, creativity, support, consulting, and partnership.
Basic Qualifications
Bachelor's degree, or equivalent work experience
Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
Proven experience creating and leading the execution of multi-channel marketing programs, leveraging customer insights and data to inform plans and drive decisions.
Experience leveraging digital channels (search, display, email, in-app, etc.) and marketing technology to connect with prospects and customers with the right message at the right time.
Demonstrated leadership, diplomacy, and ability to gain buy-in from diverse teams.
Strong organizational, decision making, problem solving, interpersonal and team building skills.
Ability to thrive in a dynamic, fast-paced, matrixed environment.
Excellent verbal, written, and presentation skills; ability to present to executive level stakeholders and external partners.
Curiosity and creativity grounded in strategic mindset.
Understanding, interest, and expertise in the financial services industry preferred.
Agile experience a plus.
Some limited travel may be required.
Location:
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS (https://eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) EEO poster.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $116,280.00 - $136,800.00 - $150,480.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.
Job Description
U.S. Bank is currently seeking a Marketing Manager for its Alliance Marketing team. Growth through our Alliance Partnerships is a key strategic priority for U.S. Bank. The Marketing Manager in this role will help shape the marketing foundation of our newest Alliance program in collaboration with internal and external partners and stakeholders. In this high-profile role, the Marketing Manager will develop and lead the execution of the defined marketing strategy to deliver customer-centric, multi-channel marketing initiatives to maximize customer growth, retention and engagement. Identify and communicate key performance indicators and provide recommendations to ensure marketing strategies are yielding positive return on investment.
Additional responsibilities include:
Connect business priorities, initiatives, and execution with other internal teams and stakeholders to drive synergy and deliver a connected, unified customer experience.
Effectively use data/analytics, customer insights and competitive intelligence to translate business goals into marketing strategies and plans.
Leverage audience segment specific opportunities and tactics to launch marketing campaigns in collaboration with Alliance partners, agencies, product and technical teams.
Work with agency and partners to develop campaigns that connect to the defined Alliance and U.S. Bank brand standards and overall experience, managing implementation and execution to ensure all creative delivers connectivity, consistency, and customer focus.
Lead campaign delivery from design, operational execution through to measurement.
Partner with data analytics to measure and analyze campaign results, refining and optimizing efforts accordingly.
Manage marketing budget in accordance with strategy and data-driven results.
Collaborate with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.
Contribute to an environment of problem solving, collaboration, creativity, support, consulting, and partnership.
Basic Qualifications
Bachelor's degree, or equivalent work experience
Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
Proven experience creating and leading the execution of multi-channel marketing programs, leveraging customer insights and data to inform plans and drive decisions.
Experience leveraging digital channels (search, display, email, in-app, etc.) and marketing technology to connect with prospects and customers with the right message at the right time.
Demonstrated leadership, diplomacy, and ability to gain buy-in from diverse teams.
Strong organizational, decision making, problem solving, interpersonal and team building skills.
Ability to thrive in a dynamic, fast-paced, matrixed environment.
Excellent verbal, written, and presentation skills; ability to present to executive level stakeholders and external partners.
Curiosity and creativity grounded in strategic mindset.
Understanding, interest, and expertise in the financial services industry preferred.
Agile experience a plus.
Some limited travel may be required.
Location:
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS (https://eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) EEO poster.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $116,280.00 - $136,800.00 - $150,480.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.