Intermountain Healthcare
Director of Media Relations
Intermountain Healthcare, Salt Lake City, Utah, United States, 84193
Job Description:
This position develops and directs the strategy for a targeted portfolio of Marketing and Communications (MarComm) services and stakeholders. The Director - Media Relations supports the system's overall communications and marketing strategies, with an emphasis on external stakeholders on whom the system is dependent for success.
The Director - Media Relations, in conjunction with the Marketing and Communications Senior Director over media relations, serves as a primary interface between the system and the news media. The incumbent assists and supports the Marketing and Communications Senior Director over media relations as a MarComm liaison and consultant to senior-level executives, external partners, and community leaders. This position works with the media relations senior director to oversee the creation, development, and implementation of strategic marketing and communications plans, projects, and portfolios.
In addition, this position anticipates and supports the organization's response to emerging local and national issues, consumer preferences and marketing trends, and builds mutually positive and constructive relationships between Intermountain Health and its key internal and external stakeholders.
The role is hybrid and will require travel to areas where Intermountain conducts business. Candidates who live in, or are willing to relocate to, Utah, Idaho, Nevada, Colorado, Wyoming, or Montana are preferred.
Job Essentials
Develops initiatives to optimize Intermountain Health’s brand and reputation, placing stories in media and responding to media requests as needed. Advises and consults on breaking media stories and serves as a spokesperson for Intermountain Health as part of approved marketing and communications plans.
Directs the strategic placement of messaging and content favorable to the system and key stakeholders through positive media engagement.
Oversees daily media team planning and coordination huddle meetings; Serves as the primary media relations team lead in scheduling and managing optimal work flow with other MarComm teams to serve key stakeholders as effectively as possible.
Serves as the daily operations lead under the Director of Communications over media relations to ensure execution of all team activities and functions necessary to meet approved system-wide initiatives.
Leads ongoing issues management for the team, examining and identifying themes, trends, threats, and opportunities that could impact the system. Develops appropriate responses and strategic planning in concert with the Senior Director of Communications over media relations.
Works with the Senior Director of Communications over media relations to establish, implement, and meet team, MarComm, and Intermountain strategic goals.
Leads the editorial review process for all content created by the media relations team to ensure effective and high-quality content.
Provides leadership, guidance, resources, and content oversight of marketing platforms and communication materials across multiple communication channels. Works with the Senior Director of Communications over media relations to establish metrics and analytics for media relations activities to evaluate the effectiveness of platforms, materials, and channels for reaching targeted audiences and goals.
Oversees planning and execution for on-going media training preparation (e.g., on-camera prep, key messaging, delivery) for key internal stakeholders to maximize opportunities for on-camera and other media engagement.
Fosters mutually beneficial relationships between Intermountain and its audiences.
Supports other MarComm teams. Helps direct system-wide initiatives on an ongoing or ad hoc basis to plan, implement, and participate in campaigns and events that support key marketing and communications initiatives.
Minimum Qualifications
Bachelor's degree in marketing, communications, public relations, English, business, or a related college major involving marketing and communications skills and critical thinking. Education must be obtained through an accredited institution. Degree will be verified.
Five years of experience in marketing, communications, media relations, advertising, or public relations as a subject matter expert within a large, complex, media intensive environment.
Three years of experience in a leadership role in a related field including leading and developing teams, planning and implementing budgets, and creating and executing on policies.
Experience using a wide variety of marketing communications tools and channels in the delivery of on-brand, consumer-focused messages.
Strong interpersonal and organizational skills.
Experience managing competing priorities and meeting deadlines.
Strong knowledge of writing, editing, interviewing, counseling, and design.
Experience working independently and effectively without close supervision while consulting and coordinating with other management team members or stakeholders.
Preferred Qualifications
Master's degree in communications, marketing, public relations, business or related field.
Media relations experience dealing with controversial issues.
Experience working in marketing and communications within the healthcare or health insurance industry.
Physical Requirements:
Interact with others requiring the employee to communicate information.
Operate computers, telephones, office equipment, and manipulate paper requiring the ability to move fingers and hands.
See and read computer monitors and documents.
Remain sitting or standing for long periods to perform work on a computer, telephone, or other equipment.
This is an exempt, full-time position. Pay offers are determined by prior years of relevant experience within the established pay range. In addition to the annual salary, to show our commitment to you and assist with your transition into our organization, we may offer a sign-on and relocation bonus when applicable. With this position, you are eligible to participate in the Annual Pay for Performance (AP4P) Plan. This plan enables Intermountain Health to provide leaders with an additional performance compensation opportunity. The AP4P award opportunities are calculated as a percentage of your base salary. Awards are paid out based on attainment of selected Board-approved goals.
Location:
Key Bank Tower
Work City:
Salt Lake City
Work State:
Utah
Scheduled Weekly Hours:
40
The hourly range for this position is listed below. Actual hourly rate dependent upon experience.
$57.75 - $89.14
We care about your well-being – mind, body, and spirit – which is why we provide our caregivers a generous benefits package that covers a wide range of programs to foster a sustainable culture of wellness that encompasses living healthy, happy, secure, connected, and engaged.
Intermountain Health is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
All positions subject to close without notice.
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This position develops and directs the strategy for a targeted portfolio of Marketing and Communications (MarComm) services and stakeholders. The Director - Media Relations supports the system's overall communications and marketing strategies, with an emphasis on external stakeholders on whom the system is dependent for success.
The Director - Media Relations, in conjunction with the Marketing and Communications Senior Director over media relations, serves as a primary interface between the system and the news media. The incumbent assists and supports the Marketing and Communications Senior Director over media relations as a MarComm liaison and consultant to senior-level executives, external partners, and community leaders. This position works with the media relations senior director to oversee the creation, development, and implementation of strategic marketing and communications plans, projects, and portfolios.
In addition, this position anticipates and supports the organization's response to emerging local and national issues, consumer preferences and marketing trends, and builds mutually positive and constructive relationships between Intermountain Health and its key internal and external stakeholders.
The role is hybrid and will require travel to areas where Intermountain conducts business. Candidates who live in, or are willing to relocate to, Utah, Idaho, Nevada, Colorado, Wyoming, or Montana are preferred.
Job Essentials
Develops initiatives to optimize Intermountain Health’s brand and reputation, placing stories in media and responding to media requests as needed. Advises and consults on breaking media stories and serves as a spokesperson for Intermountain Health as part of approved marketing and communications plans.
Directs the strategic placement of messaging and content favorable to the system and key stakeholders through positive media engagement.
Oversees daily media team planning and coordination huddle meetings; Serves as the primary media relations team lead in scheduling and managing optimal work flow with other MarComm teams to serve key stakeholders as effectively as possible.
Serves as the daily operations lead under the Director of Communications over media relations to ensure execution of all team activities and functions necessary to meet approved system-wide initiatives.
Leads ongoing issues management for the team, examining and identifying themes, trends, threats, and opportunities that could impact the system. Develops appropriate responses and strategic planning in concert with the Senior Director of Communications over media relations.
Works with the Senior Director of Communications over media relations to establish, implement, and meet team, MarComm, and Intermountain strategic goals.
Leads the editorial review process for all content created by the media relations team to ensure effective and high-quality content.
Provides leadership, guidance, resources, and content oversight of marketing platforms and communication materials across multiple communication channels. Works with the Senior Director of Communications over media relations to establish metrics and analytics for media relations activities to evaluate the effectiveness of platforms, materials, and channels for reaching targeted audiences and goals.
Oversees planning and execution for on-going media training preparation (e.g., on-camera prep, key messaging, delivery) for key internal stakeholders to maximize opportunities for on-camera and other media engagement.
Fosters mutually beneficial relationships between Intermountain and its audiences.
Supports other MarComm teams. Helps direct system-wide initiatives on an ongoing or ad hoc basis to plan, implement, and participate in campaigns and events that support key marketing and communications initiatives.
Minimum Qualifications
Bachelor's degree in marketing, communications, public relations, English, business, or a related college major involving marketing and communications skills and critical thinking. Education must be obtained through an accredited institution. Degree will be verified.
Five years of experience in marketing, communications, media relations, advertising, or public relations as a subject matter expert within a large, complex, media intensive environment.
Three years of experience in a leadership role in a related field including leading and developing teams, planning and implementing budgets, and creating and executing on policies.
Experience using a wide variety of marketing communications tools and channels in the delivery of on-brand, consumer-focused messages.
Strong interpersonal and organizational skills.
Experience managing competing priorities and meeting deadlines.
Strong knowledge of writing, editing, interviewing, counseling, and design.
Experience working independently and effectively without close supervision while consulting and coordinating with other management team members or stakeholders.
Preferred Qualifications
Master's degree in communications, marketing, public relations, business or related field.
Media relations experience dealing with controversial issues.
Experience working in marketing and communications within the healthcare or health insurance industry.
Physical Requirements:
Interact with others requiring the employee to communicate information.
Operate computers, telephones, office equipment, and manipulate paper requiring the ability to move fingers and hands.
See and read computer monitors and documents.
Remain sitting or standing for long periods to perform work on a computer, telephone, or other equipment.
This is an exempt, full-time position. Pay offers are determined by prior years of relevant experience within the established pay range. In addition to the annual salary, to show our commitment to you and assist with your transition into our organization, we may offer a sign-on and relocation bonus when applicable. With this position, you are eligible to participate in the Annual Pay for Performance (AP4P) Plan. This plan enables Intermountain Health to provide leaders with an additional performance compensation opportunity. The AP4P award opportunities are calculated as a percentage of your base salary. Awards are paid out based on attainment of selected Board-approved goals.
Location:
Key Bank Tower
Work City:
Salt Lake City
Work State:
Utah
Scheduled Weekly Hours:
40
The hourly range for this position is listed below. Actual hourly rate dependent upon experience.
$57.75 - $89.14
We care about your well-being – mind, body, and spirit – which is why we provide our caregivers a generous benefits package that covers a wide range of programs to foster a sustainable culture of wellness that encompasses living healthy, happy, secure, connected, and engaged.
Intermountain Health is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
All positions subject to close without notice.
#J-18808-Ljbffr