Vice President, Head of Demand Generation

Vice President, Head of Demand GenerationAbout the CompanyTop-tier software development firmIndustryInternetTypePrivately HeldAbout the RoleThe Company is in search of a VP, Head of Demand Generation to take on a pivotal leadership role. The successful candidate will be tasked with the development and execution of multi-channel marketing programs aimed at driving brand awareness, generating high-quality leads, and nurturing prospects through the sales funnel. This includes overseeing channel management for paid media, SEO, and email marketing, as well as ensuring cross-functional collaboration with product, sales, and revenue operations teams. The role demands a strategic approach to demand generation, with a focus on data analysis, measurement, and continuous optimization through A/B testing and experimentation. The ideal candidate will have a strong background in growth marketing, a proven track record in meeting aggressive targets, and the ability to lead a team in a fast-paced, dynamic environment. Candidates for the VP, Head of Demand Generation position at the company should have a minimum of 12 years' of growth marketing experience, with at least 5 years' in a leadership role. A Bachelor's degree in a relevant field is required, and the candidate should be proficient in user experience, data-driven decision-making, and A/B testing. Strong interpersonal skills, the ability to work with cross-functional teams, and a deep understanding of email marketing and automation platforms are essential. The role also requires a candidate with a strong results orientation, the ability to write effective copy, and a proven track record in meeting growth targets. Experience with CRM and marketing automation systems, as well as a background in B2B marketing, is highly valued.Travel PercentLess than 10%FunctionsMarketing