Confidential
Vice President of Marketing Performance
Confidential, San Francisco, California, United States, 94199
Vice President of Marketing PerformanceAbout the CompanyA dynamic team of innovators and creators dedicated to advancing AI, digital marketing, and cutting-edge technologies.IndustryInternetTypePrivately HeldFounded2013Employees11-50CategoriesInternetSpecialtiesdigital marketingmobile marketingdirect marketingcommunity buildingperformance marketingonline advertisingcustomer acquisitionlead generationsocial media marketingtechnologysoftware developmentemail marketingaffiliate marketingstartupdigtal brandsdigtal advertisingdigital publishingpaid searchAbout the RoleAs a key leader, you will be responsible for shaping and executing our comprehensive marketing strategies at FinanceBuzz to drive performance marketing growth and boost brand awareness. This role calls for an experienced marketing professional who thrives in a fast-paced environment and can effectively lead a talented marketing team while collaborating with cross-functional teams to achieve strategic company objectives.KEY RESPONSIBILITIES:Strategic Planning and Execution:
Craft and implement robust marketing strategies aligned with FinanceBuzz’s business aims. Oversee multi-channel marketing campaign planning, execution, and optimization, including Search, Social Media, email, and traditional media. Forge strategic partnerships with distribution channels and advertisers. Stay informed on market trends and competitor activities to guide strategic decisions.Team Leadership and Development:
Lead, mentor, and cultivate a high-performing marketing team. Promote a culture of collaboration and innovation that fosters professional growth. Establish clear performance metrics, ensuring accountability and success.Paid Marketing Performance:
Manage and optimize paid marketing operations to enhance profitability. Utilize Looker for detailed performance insights and maintain a competitive edge by tracking emerging trends in paid marketing.Optimization:
Implement and enhance campaign optimization techniques to boost marketing effectiveness. Leverage data to pinpoint growth opportunities and work with Yield and Copy teams to enhance user experiences.Budget Management:
Develop and oversee the marketing budget, ensuring efficient resource allocation. Provide financial reports and monitor spending while seeking cost-saving opportunities without sacrificing quality.Brand Management:
Elevate the FinanceBuzz brand through effective brand guidelines and high-quality marketing content creation. Ensure clarity and consistency across all marketing platforms.QUALIFICATIONS:8+ years of marketing experience, with at least 5 years in leadership roles.Robust understanding of digital marketing, including SEM, social media, email marketing, and content marketing.Demonstrated success in performance marketing and conversion rate optimization.Excellent leadership, communication, and interpersonal capabilities.Strategic and creative problem-solving skills.Proficient in analytics tools and marketing platforms.Strong project management abilities to juggle multiple initiatives effectively.WHAT SUCCESS LOOKS LIKE:Achieving marked improvements in performance marketing ROAS.Leading an inspired marketing team that regularly exceeds performance benchmarks.Efficient oversight of the marketing budget and resource allocation.Devising and executing innovative marketing strategies that amplify business growth and adapt to market shifts.Enhancing FinanceBuzz's brand visibility in the marketplace.WHAT YOU NEED TO SUCCEED:A proven record of formulating and executing successful marketing initiatives.Expertise in diverse digital marketing channels.Strong leadership and team development capabilities.A commitment to being a player/coach, actively engaging with the team to drive effective business decisions and priorities.Exceptional analytical skills with a focus on data-driven decision-making.Ability to manage time and priorities effectively in a dynamic work environment.Excellent communication and personable skills.Strategic and creative aptitude for addressing complex challenges.Location:Remote position in the USTeam Size:10Direct Reports:3Travel Percent:Less than 10%Functions:Advertising/Media PlanningMarketingGeneral ManagementProduct MarketingSkills:Paid Acquisition requiredPaid Media requiredDigital Media requiredSearch Engine Marketing requiredContent Marketing requiredBusiness Intelligence requiredData and Analytics required
Craft and implement robust marketing strategies aligned with FinanceBuzz’s business aims. Oversee multi-channel marketing campaign planning, execution, and optimization, including Search, Social Media, email, and traditional media. Forge strategic partnerships with distribution channels and advertisers. Stay informed on market trends and competitor activities to guide strategic decisions.Team Leadership and Development:
Lead, mentor, and cultivate a high-performing marketing team. Promote a culture of collaboration and innovation that fosters professional growth. Establish clear performance metrics, ensuring accountability and success.Paid Marketing Performance:
Manage and optimize paid marketing operations to enhance profitability. Utilize Looker for detailed performance insights and maintain a competitive edge by tracking emerging trends in paid marketing.Optimization:
Implement and enhance campaign optimization techniques to boost marketing effectiveness. Leverage data to pinpoint growth opportunities and work with Yield and Copy teams to enhance user experiences.Budget Management:
Develop and oversee the marketing budget, ensuring efficient resource allocation. Provide financial reports and monitor spending while seeking cost-saving opportunities without sacrificing quality.Brand Management:
Elevate the FinanceBuzz brand through effective brand guidelines and high-quality marketing content creation. Ensure clarity and consistency across all marketing platforms.QUALIFICATIONS:8+ years of marketing experience, with at least 5 years in leadership roles.Robust understanding of digital marketing, including SEM, social media, email marketing, and content marketing.Demonstrated success in performance marketing and conversion rate optimization.Excellent leadership, communication, and interpersonal capabilities.Strategic and creative problem-solving skills.Proficient in analytics tools and marketing platforms.Strong project management abilities to juggle multiple initiatives effectively.WHAT SUCCESS LOOKS LIKE:Achieving marked improvements in performance marketing ROAS.Leading an inspired marketing team that regularly exceeds performance benchmarks.Efficient oversight of the marketing budget and resource allocation.Devising and executing innovative marketing strategies that amplify business growth and adapt to market shifts.Enhancing FinanceBuzz's brand visibility in the marketplace.WHAT YOU NEED TO SUCCEED:A proven record of formulating and executing successful marketing initiatives.Expertise in diverse digital marketing channels.Strong leadership and team development capabilities.A commitment to being a player/coach, actively engaging with the team to drive effective business decisions and priorities.Exceptional analytical skills with a focus on data-driven decision-making.Ability to manage time and priorities effectively in a dynamic work environment.Excellent communication and personable skills.Strategic and creative aptitude for addressing complex challenges.Location:Remote position in the USTeam Size:10Direct Reports:3Travel Percent:Less than 10%Functions:Advertising/Media PlanningMarketingGeneral ManagementProduct MarketingSkills:Paid Acquisition requiredPaid Media requiredDigital Media requiredSearch Engine Marketing requiredContent Marketing requiredBusiness Intelligence requiredData and Analytics required