Razorfish, Inc.
VP, Digital Strategy (Merchandising)
Razorfish, Inc., New York, New York, us, 10261
Company Description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com .
Overview
We are seeking a hands-on Vice President, Strategy who has a strong background in merchandising and ecommerce experiences (product curation, content management, data and consumer behavior analysis, seasonal trends and customer preferences). The ideal candidate will possess a diverse digital strategy background with the ability to drill down to specific insights that drive strategy as it relates to online shopping experiences and bringing products to the market.This person will be a connector; someone who can enable cross-functional teams to work together on strategic deliverables as well as executable, actionable plans to produce best-in-class online shopping experiences. This role will require an ability to use marketplace insights, consumer insights, and performance data to make informed recommendations that will have a large impact on acquisition.Additionally, we are seeking someone who brings energy, a strong point of view and is comfortable engaging directly with high-touch clients in the Telco and Consumer Electronics industry.
Responsibilities
Lead the development of strategy that informs when, where and how a brand should connect; redefine communications and orchestrating efforts across channelsChampion the use of data; partner with data-scientists to understand behaviors and uncover unexpected insight that inspire bold ideas for how a brand should connectUnderstand where traffic is being driven and how to deliver a seamless, conversion-driven experience on siteAnalyze how consumers interact with devices, content, technology and media, then develop stories based on the motivation behind those behaviors to reveal what value a brand needs to provide to move peopleIdentify new ecommerce capabilities including researching and gathering information on competitive offerings and best in class digital experiencesPartner closely with creative team to request, ideate, and give feedback on creative assets needed to support site revenue goalsBuild senior-level client relationships; provide guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impactDevelop insights across all research that provides a unique orientation and establishes a framework that actions the insightsConnectdata and insights to overarching strategies, understand the business context and use data to drive informed decision-makingConnect the dots across a multitude of perspectives; think proactively about future outcomes and anticipate challenges or opportunitiesBalance short-term goals with long-term objectives; think through the tradeoffs of strategies based on staging, pacing and resourcingPersuade clients, colleagues and partners to see the world as yousee it by presenting winning narratives to senior clients and prospectsAnticipate and confront obstacles, and find alternative routes to navigate through problems effectivelyAs a trusted partner to creatives, actively assist them in successfully selling creative ideas that solve a marketing challenge and make a tangible impact on their businessManage the development of direct reports and the team; inspire the belief in one's ability to change and guiding the quality of agency output and its impactEstablish career partnerships with a key clients that transcends roles and accelerates mutual success.Initiate a win theme and inspirational narrative for new business; effectively mobilize cross-functional teams and confidently represent all of strategy in a pitch
Qualifications
12-14+ years of demonstrated success in helping clients grow revenue at scale via merchandising, performance marketing, product marketing and commerce optimizationsHigh-level strategic thinker who can balance that perspective with the intensity and focus required to navigate critical phases with the clientsExperience being highly cross-functional and comfortable providing a strategic point-of-view to make decisions in the best interest of the customer, the business, and of their teamSharp, assertive and ready to make impactful changes for the clientsAbility to adapt approach in real-time to ensure a winning outcome, regardless of the situation or dynamic.Demonstrate a knack for identifying emerging trends, anticipating future needs, and developing innovative strategies and solutions outside of client scopeAbility to think both tactically and strategically through the modern customer acquisition journeyExpert at planning and executing upon strategies necessary for the achievement of revenue and profit objectivesKnows how to quantitatively analyze and optimize marketing programs and growth initiativesProvide counsel to clients and decisionmakers resulting in a positive impact on their business and our future opportunitiesMentor and coach employees to ensure personal/team growth and achievement of company goals
Additional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.Razorfishis an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color,ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.All your information will be kept confidential according to EEO guidelines.Compensation Range: $153,000 - $240,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/5/24.
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Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com .
Overview
We are seeking a hands-on Vice President, Strategy who has a strong background in merchandising and ecommerce experiences (product curation, content management, data and consumer behavior analysis, seasonal trends and customer preferences). The ideal candidate will possess a diverse digital strategy background with the ability to drill down to specific insights that drive strategy as it relates to online shopping experiences and bringing products to the market.This person will be a connector; someone who can enable cross-functional teams to work together on strategic deliverables as well as executable, actionable plans to produce best-in-class online shopping experiences. This role will require an ability to use marketplace insights, consumer insights, and performance data to make informed recommendations that will have a large impact on acquisition.Additionally, we are seeking someone who brings energy, a strong point of view and is comfortable engaging directly with high-touch clients in the Telco and Consumer Electronics industry.
Responsibilities
Lead the development of strategy that informs when, where and how a brand should connect; redefine communications and orchestrating efforts across channelsChampion the use of data; partner with data-scientists to understand behaviors and uncover unexpected insight that inspire bold ideas for how a brand should connectUnderstand where traffic is being driven and how to deliver a seamless, conversion-driven experience on siteAnalyze how consumers interact with devices, content, technology and media, then develop stories based on the motivation behind those behaviors to reveal what value a brand needs to provide to move peopleIdentify new ecommerce capabilities including researching and gathering information on competitive offerings and best in class digital experiencesPartner closely with creative team to request, ideate, and give feedback on creative assets needed to support site revenue goalsBuild senior-level client relationships; provide guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impactDevelop insights across all research that provides a unique orientation and establishes a framework that actions the insightsConnectdata and insights to overarching strategies, understand the business context and use data to drive informed decision-makingConnect the dots across a multitude of perspectives; think proactively about future outcomes and anticipate challenges or opportunitiesBalance short-term goals with long-term objectives; think through the tradeoffs of strategies based on staging, pacing and resourcingPersuade clients, colleagues and partners to see the world as yousee it by presenting winning narratives to senior clients and prospectsAnticipate and confront obstacles, and find alternative routes to navigate through problems effectivelyAs a trusted partner to creatives, actively assist them in successfully selling creative ideas that solve a marketing challenge and make a tangible impact on their businessManage the development of direct reports and the team; inspire the belief in one's ability to change and guiding the quality of agency output and its impactEstablish career partnerships with a key clients that transcends roles and accelerates mutual success.Initiate a win theme and inspirational narrative for new business; effectively mobilize cross-functional teams and confidently represent all of strategy in a pitch
Qualifications
12-14+ years of demonstrated success in helping clients grow revenue at scale via merchandising, performance marketing, product marketing and commerce optimizationsHigh-level strategic thinker who can balance that perspective with the intensity and focus required to navigate critical phases with the clientsExperience being highly cross-functional and comfortable providing a strategic point-of-view to make decisions in the best interest of the customer, the business, and of their teamSharp, assertive and ready to make impactful changes for the clientsAbility to adapt approach in real-time to ensure a winning outcome, regardless of the situation or dynamic.Demonstrate a knack for identifying emerging trends, anticipating future needs, and developing innovative strategies and solutions outside of client scopeAbility to think both tactically and strategically through the modern customer acquisition journeyExpert at planning and executing upon strategies necessary for the achievement of revenue and profit objectivesKnows how to quantitatively analyze and optimize marketing programs and growth initiativesProvide counsel to clients and decisionmakers resulting in a positive impact on their business and our future opportunitiesMentor and coach employees to ensure personal/team growth and achievement of company goals
Additional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.Razorfishis an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color,ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.All your information will be kept confidential according to EEO guidelines.Compensation Range: $153,000 - $240,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/5/24.
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