Senior Vice President, Marketing

Senior Vice President, MarketingAbout the CompanyEmerging membership-based wellness practice providing advanced treatment plansIndustryHealth, Wellness and FitnessTypePrivately Held, VC-backedFounded2016Employees201-500Funding$26-$50 millionCategoriesHealth CareAlternative MedicineHealthNutritionPregnancyYogaHealth DiagnosticsMedicalSpecialtiesSupplementsMedical CarePersonalized Health PlansHealth CoachingIn Depth Lab TestingTechnologyNutritionPreventionMedicineFunctional MedicineAutoimmune Diseaseand TelemedicineBusiness ClassificationsB2CAbout the RoleThe Company is in search of a seasoned SVP of Marketing to spearhead its direct-to-consumer (DTC) and B2B2C marketing initiatives. The successful candidate will be a dynamic full-stack marketer with a strong background in DTC and B2B2C healthcare marketing, particularly in the realm of root cause resolution medicine. This pivotal role demands a strategic leader who can develop and execute comprehensive marketing strategies to drive customer acquisition, engagement, and retention. The SVP will be responsible for overseeing and optimizing a wide range of marketing channels, from SEO and content marketing to influencer partnerships and PR, all with the goal of delivering on key performance indicators. Exceptional leadership, team management, and communication skills are essential, as is a hands-on approach to ensure the flawless execution of marketing campaigns. Applicants for the SVP of Marketing position at the company should have a minimum of 15 years of marketing experience, with a significant portion in DTC healthcare. A strong understanding of growth marketing principles, data analytics, and a passion for functional health and root-cause medicine are also required. The role calls for a candidate with a proven track record in driving successful growth and achieving customer acquisition and retention goals. Experience in an early-stage startup environment and a willingness to be hands-on are highly valued. The ideal candidate will be a brand champion, ensuring consistent messaging and positioning, and will work closely with cross-functional teams to drive holistic growth.Hiring Manager TitleCo-CEOTravel PercentLess than 10%FunctionsMarketing