Abbott
Marketing Brand Manager
Abbott, Chicago, Illinois, United States, 60290
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.JOB DESCRIPTION:
Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of!
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the
Freedom 2 Save
student debt program and
FreeU
education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The OpportunityThis position works out of our
Lake Forest, IL (or Willis Tower Downtown Chicago, IL)
location in the Molecular Diagnostics at Abbott.Abbott Molecular is a leader in molecular diagnostics and the analysis of DNA, RNA, and proteins at the molecular level.What You’ll Work OnManage, plan, and implement branding and communications projects in advertising, promotional programs, trade shows, digital, and mobile communications.
Develop product promotion plans in collaboration with product marketing and global market development teams.
Plan, create, and produce marketing, advertising, sales promotions, and digital tools to support brand strategies and marketing objectives.
Act as a brand champion, ensuring all communications are consistent and accurately support the brand strategy.
Coordinate and support branding and marketing efforts globally as the central hub within the marketing organization.
Partner with product management to:Develop communication objectives and strategies
Determine and manage the project budget and production schedule
Manage the development of marketing and sales/promotional materials to effectively promote and sell products.
Recommend and execute promotion plans.
Provide channel strategy expertise to teams and recommend the most effective ways to deploy assets and materials to achieve marketing objectives.
Track and manage material effectiveness to modify and improve promotion development.
Plan and organize project assignments of substantial variety and complexity.
Initiate and manage schedules for projects and project milestones.
Establish priorities for individual or project assignments.
Select methods and techniques to lead projects to completion.
Create an annual communication plan and budget.
Deliver all projects and campaigns on time and within budget.
Manage vendor agreements and work deliverables to meet defined business objectives.
Brand and ComplianceChampion the Abbott brand in all materials, ensuring alignment with corporate brand standards.
Support all company initiatives as identified by management, including:Quality Management Systems (QMS)
Environmental Management Systems (EMS)
Other regulatory requirements
Comply with U.S. Food and Drug Administration (FDA) regulations and other regulatory requirements, company policies, operating procedures, processes, and task assignments.
Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
Required QualificationsBachelor's Degree (± 16 years) in a related field or an equivalent combination of education and work experience.
Minimum 7 years
related
work experience with a complete understanding of specified functional area.
Preferred Qualifications:Healthcare and med device industries preferred.
Proven track record of delivering measurable, successful multi-channel, sales-enabling campaigns.
Strong knowledge and experience with SEO, SEM and social media best practices preferred.
Knowledge of regulatory requirements, company policies.
Project management skills a must; managing work demands effectively and thriving in a fast paced, geographically diverse business environment.
Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results.
Cross Functional B2B environment experience.
Travel expected 10% and/or as necessary.
This role is on site and is not remote nor hybrid. Relocation is not provided for this role currently.* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at
www.abbott.com , on Facebook at
www.facebook.com/Abbott
and on Twitter @AbbottNews and @AbbottGlobal.The base pay for this position is$95,000.00 – $190,000.00In specific locations, the pay range may vary from the range posted.JOB FAMILY:
Marketing Support
DIVISION:
AMD Molecular
LOCATION:
United States > Lake Forest : J55
ADDITIONAL LOCATIONS:
United States > Chicago : Willis Tower Building 233 S Wacker Dr.
WORK SHIFT:
Standard
TRAVEL:
Yes, 5 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday).Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English:
http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol:
http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
#J-18808-Ljbffr
Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of!
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the
Freedom 2 Save
student debt program and
FreeU
education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The OpportunityThis position works out of our
Lake Forest, IL (or Willis Tower Downtown Chicago, IL)
location in the Molecular Diagnostics at Abbott.Abbott Molecular is a leader in molecular diagnostics and the analysis of DNA, RNA, and proteins at the molecular level.What You’ll Work OnManage, plan, and implement branding and communications projects in advertising, promotional programs, trade shows, digital, and mobile communications.
Develop product promotion plans in collaboration with product marketing and global market development teams.
Plan, create, and produce marketing, advertising, sales promotions, and digital tools to support brand strategies and marketing objectives.
Act as a brand champion, ensuring all communications are consistent and accurately support the brand strategy.
Coordinate and support branding and marketing efforts globally as the central hub within the marketing organization.
Partner with product management to:Develop communication objectives and strategies
Determine and manage the project budget and production schedule
Manage the development of marketing and sales/promotional materials to effectively promote and sell products.
Recommend and execute promotion plans.
Provide channel strategy expertise to teams and recommend the most effective ways to deploy assets and materials to achieve marketing objectives.
Track and manage material effectiveness to modify and improve promotion development.
Plan and organize project assignments of substantial variety and complexity.
Initiate and manage schedules for projects and project milestones.
Establish priorities for individual or project assignments.
Select methods and techniques to lead projects to completion.
Create an annual communication plan and budget.
Deliver all projects and campaigns on time and within budget.
Manage vendor agreements and work deliverables to meet defined business objectives.
Brand and ComplianceChampion the Abbott brand in all materials, ensuring alignment with corporate brand standards.
Support all company initiatives as identified by management, including:Quality Management Systems (QMS)
Environmental Management Systems (EMS)
Other regulatory requirements
Comply with U.S. Food and Drug Administration (FDA) regulations and other regulatory requirements, company policies, operating procedures, processes, and task assignments.
Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
Required QualificationsBachelor's Degree (± 16 years) in a related field or an equivalent combination of education and work experience.
Minimum 7 years
related
work experience with a complete understanding of specified functional area.
Preferred Qualifications:Healthcare and med device industries preferred.
Proven track record of delivering measurable, successful multi-channel, sales-enabling campaigns.
Strong knowledge and experience with SEO, SEM and social media best practices preferred.
Knowledge of regulatory requirements, company policies.
Project management skills a must; managing work demands effectively and thriving in a fast paced, geographically diverse business environment.
Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results.
Cross Functional B2B environment experience.
Travel expected 10% and/or as necessary.
This role is on site and is not remote nor hybrid. Relocation is not provided for this role currently.* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at
www.abbott.com , on Facebook at
www.facebook.com/Abbott
and on Twitter @AbbottNews and @AbbottGlobal.The base pay for this position is$95,000.00 – $190,000.00In specific locations, the pay range may vary from the range posted.JOB FAMILY:
Marketing Support
DIVISION:
AMD Molecular
LOCATION:
United States > Lake Forest : J55
ADDITIONAL LOCATIONS:
United States > Chicago : Willis Tower Building 233 S Wacker Dr.
WORK SHIFT:
Standard
TRAVEL:
Yes, 5 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday).Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English:
http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol:
http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
#J-18808-Ljbffr