Sidley Austin LLP
Job Title Marketing Coordinator, Client Engagement – Miami
Sidley Austin LLP, Miami, Florida, us, 33222
Summary
The Marketing Coordinator, Client Engagement is a key team member within the Marketing Department. The Coordinator supports a range of office, regional, and firmwide marketing and client engagement initiatives designed to elevate the Firm’s profile and help lawyers connect with clients, as described below. The incumbent takes an active role in learning about the service offering, lawyers, and clients of the office/region, and work closely with colleagues across offices and functions to coordinate a range of integrated marketing efforts.
Duties and Responsibilities
Work with lawyers and marketing colleagues to plan and execute Firm sponsored and hosted client events:Identify event and sponsorship opportunities aligned with the Firm’s office/regional practices and industries
Develop appropriate invitation lists and seeks relevant approvals
Create invitations in collaboration with the design team, distributes invitations, and processes registrations
Coordinate the production of event materials
Coordinate pre-event planning and post-event debrief meetings with stakeholders
Define event metrics to measure ROI
Support office/regional client entertainment activities, including management of the Firm’s ticket assets and allocation system:Act as primary contact for all regional sports and event ticket requests
Work with the BD and Marketing team and office/regional leadership to identify appropriate business development use of firm tickets
Leverage the use of the firm’s ticket database to maintain accurate records of all ticket usage and works with the accounting department to appropriately document ticket expenses
Track ticket usage and prepared utilization reports
Assist with drafting and reviewing lawyer biographies for Sidley.com
Liaise with lawyers to produce and distribute internal and external marketing communications, including new lawyer announcements and newsletters
Draft regional news announcements and other content for the intranet, website, and social media platforms
Help identify relevant speaking and other credentialing opportunities for office/regional lawyers and assists in the production of required materials
Assist in the planning and execution of office/regional marketing initiatives and events that further the Firm’s SidleyWomen and Diversity programs
Leverage firm technology such as SalesForce (campaign and project management), InterAction (contact relationship management), and Foundation (experience management) to document and track marketing activity
Collaborate with the Creative team to produce marketing materials related to sponsorships and advertisements
Assist in the selection, procurement, inventory, and distribution of firm promotional items for marketing activities
Perform research and data collection on clients and contacts, industries, and competitors, as requested
Assist in training lawyers and professional staff on InterAction, LinkedIn, and other marketing related tools
Support special projects as requested by Marketing Department management and regional lawyers
Qualifications
To perform this job successfully, an individual must be able to perform the Duties and Responsibilities (Duties) above satisfactorily and meet the requirements below. The requirements listed below are representative of the minimum knowledge, skill, and/or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. If you need such an accommodation, please email staffrecruiting@sidley.com (current employees should contact Human Resources).
Education and Experience:
Required:
A Bachelor's degree from an accredited university
A minimum of two (2) years of marketing, business development, program planning, and/or other relevant experience
Excellent writing and proofreading skills
Proficiency in Microsoft Office and Outlook
Preferred:
Marketing or business development experience in a law firm or other professional services organization
Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and/or Foundation
Familiarity with relevant company/market research tools, as well as law firm rankings, awards, and league table publications
Other Skills and Abilities:
The following will also be required of the successful candidate:
Strong organizational skills
Strong attention to detail
Good judgment
Strong interpersonal communication skills
Strong analytical and problem-solving skills
Able to work harmoniously and effectively with others
Able to preserve confidentiality and exercise discretion
Able to work under pressure
Able to manage multiple projects with competing deadlines and priorities
Sidley Austin LLP is an Equal Opportunity Employer
#J-18808-Ljbffr
The Marketing Coordinator, Client Engagement is a key team member within the Marketing Department. The Coordinator supports a range of office, regional, and firmwide marketing and client engagement initiatives designed to elevate the Firm’s profile and help lawyers connect with clients, as described below. The incumbent takes an active role in learning about the service offering, lawyers, and clients of the office/region, and work closely with colleagues across offices and functions to coordinate a range of integrated marketing efforts.
Duties and Responsibilities
Work with lawyers and marketing colleagues to plan and execute Firm sponsored and hosted client events:Identify event and sponsorship opportunities aligned with the Firm’s office/regional practices and industries
Develop appropriate invitation lists and seeks relevant approvals
Create invitations in collaboration with the design team, distributes invitations, and processes registrations
Coordinate the production of event materials
Coordinate pre-event planning and post-event debrief meetings with stakeholders
Define event metrics to measure ROI
Support office/regional client entertainment activities, including management of the Firm’s ticket assets and allocation system:Act as primary contact for all regional sports and event ticket requests
Work with the BD and Marketing team and office/regional leadership to identify appropriate business development use of firm tickets
Leverage the use of the firm’s ticket database to maintain accurate records of all ticket usage and works with the accounting department to appropriately document ticket expenses
Track ticket usage and prepared utilization reports
Assist with drafting and reviewing lawyer biographies for Sidley.com
Liaise with lawyers to produce and distribute internal and external marketing communications, including new lawyer announcements and newsletters
Draft regional news announcements and other content for the intranet, website, and social media platforms
Help identify relevant speaking and other credentialing opportunities for office/regional lawyers and assists in the production of required materials
Assist in the planning and execution of office/regional marketing initiatives and events that further the Firm’s SidleyWomen and Diversity programs
Leverage firm technology such as SalesForce (campaign and project management), InterAction (contact relationship management), and Foundation (experience management) to document and track marketing activity
Collaborate with the Creative team to produce marketing materials related to sponsorships and advertisements
Assist in the selection, procurement, inventory, and distribution of firm promotional items for marketing activities
Perform research and data collection on clients and contacts, industries, and competitors, as requested
Assist in training lawyers and professional staff on InterAction, LinkedIn, and other marketing related tools
Support special projects as requested by Marketing Department management and regional lawyers
Qualifications
To perform this job successfully, an individual must be able to perform the Duties and Responsibilities (Duties) above satisfactorily and meet the requirements below. The requirements listed below are representative of the minimum knowledge, skill, and/or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. If you need such an accommodation, please email staffrecruiting@sidley.com (current employees should contact Human Resources).
Education and Experience:
Required:
A Bachelor's degree from an accredited university
A minimum of two (2) years of marketing, business development, program planning, and/or other relevant experience
Excellent writing and proofreading skills
Proficiency in Microsoft Office and Outlook
Preferred:
Marketing or business development experience in a law firm or other professional services organization
Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and/or Foundation
Familiarity with relevant company/market research tools, as well as law firm rankings, awards, and league table publications
Other Skills and Abilities:
The following will also be required of the successful candidate:
Strong organizational skills
Strong attention to detail
Good judgment
Strong interpersonal communication skills
Strong analytical and problem-solving skills
Able to work harmoniously and effectively with others
Able to preserve confidentiality and exercise discretion
Able to work under pressure
Able to manage multiple projects with competing deadlines and priorities
Sidley Austin LLP is an Equal Opportunity Employer
#J-18808-Ljbffr