Humana
Senior - Content & Campaign Planning
Humana, Boston, Massachusetts, us, 02298
Become a part of our caring community and help us put health first
Humana’s Marketing organization is seeking a Senior Professional experienced in marketing content and campaign planning to join the team. The Content & Campaign Planning role reports directly to the Director, Campaign Planning & Orchestration and is responsible for owning content creation to support marketing campaigns, serving as the key point of contact in interfacing with the Hive. The ideal candidate will have expertise in planning and executing comprehensive marketing campaigns and ad hoc content development initiatives as well as effective communication skills to serve as the key liaison between the Salesforce and Marketing team.
Key Role Functions
Plans and organizes content creation, including marketing response scripts, that aligns with the organization's objectives and target audience
Plans, ideates, and cross-functionally collaborates with The Hive to ensure the successful development of engaging and impactful marketing initiatives
Utilizes creative and innovative thinking to aid in developing modular content
Responsible for content development for ad hoc initiatives, as needed
Utilizes advanced analytics and AI to dynamically plan and optimize content and campaigns in real-time with comprehensive integration across all marketing channels
Collaborates with internal teams on cross-functional campaigns that include experiential, digital, print, social and/or other relevant touchpoints
Serves as the interface between the Salesforce and Marketing team
Use your skills to make an impact
Required Qualifications
Bachelor's degree in marketing, communications or a related communications field
5+ years of marketing experience in highly regulated industries
Business-to-business and business-to-consumer marketing experience
Must be passionate about innovation and contributing to an organization focused on continuously improving consumer experiences
Preferred Qualifications
Master’s degree in marketing, advertising or a related communications field
Experience in planning, organizing, and creating content that aligns with marketing objectives and resonates with target audiences
Experience creating customer-centric experiences through all aspects of the campaign build (i.e., creative assets, copy, CTAs, etc.), and ensure a clear and seamless customer experience.
Experience in executing customer-centric marketing across all consumer channels (e.g., email, SMS, DM, web, social media, etc.), with a strong understanding of Best Demonstrated Practices (BDPs) for each channel
Prior marketing experience for a Fortune 500 company
Prior health insurance or pharmacy industry experience
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$69,800 - $96,200 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Humana’s Marketing organization is seeking a Senior Professional experienced in marketing content and campaign planning to join the team. The Content & Campaign Planning role reports directly to the Director, Campaign Planning & Orchestration and is responsible for owning content creation to support marketing campaigns, serving as the key point of contact in interfacing with the Hive. The ideal candidate will have expertise in planning and executing comprehensive marketing campaigns and ad hoc content development initiatives as well as effective communication skills to serve as the key liaison between the Salesforce and Marketing team.
Key Role Functions
Plans and organizes content creation, including marketing response scripts, that aligns with the organization's objectives and target audience
Plans, ideates, and cross-functionally collaborates with The Hive to ensure the successful development of engaging and impactful marketing initiatives
Utilizes creative and innovative thinking to aid in developing modular content
Responsible for content development for ad hoc initiatives, as needed
Utilizes advanced analytics and AI to dynamically plan and optimize content and campaigns in real-time with comprehensive integration across all marketing channels
Collaborates with internal teams on cross-functional campaigns that include experiential, digital, print, social and/or other relevant touchpoints
Serves as the interface between the Salesforce and Marketing team
Use your skills to make an impact
Required Qualifications
Bachelor's degree in marketing, communications or a related communications field
5+ years of marketing experience in highly regulated industries
Business-to-business and business-to-consumer marketing experience
Must be passionate about innovation and contributing to an organization focused on continuously improving consumer experiences
Preferred Qualifications
Master’s degree in marketing, advertising or a related communications field
Experience in planning, organizing, and creating content that aligns with marketing objectives and resonates with target audiences
Experience creating customer-centric experiences through all aspects of the campaign build (i.e., creative assets, copy, CTAs, etc.), and ensure a clear and seamless customer experience.
Experience in executing customer-centric marketing across all consumer channels (e.g., email, SMS, DM, web, social media, etc.), with a strong understanding of Best Demonstrated Practices (BDPs) for each channel
Prior marketing experience for a Fortune 500 company
Prior health insurance or pharmacy industry experience
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$69,800 - $96,200 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.