Thermo Fisher Scientific
Associate Digital Marketing Manager Search - SEM and SEO
Thermo Fisher Scientific, Pittsburgh, Pennsylvania, us, 15289
Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
We are seeking a committed digital marketer who will be accountable for devising, executing, and improving Organic and Paid Search for the Genetics Science Division (GSD). This position values both educational qualifications (such as GSD) and equivalent experience.
The ideal candidate has extensive hands-on and enterprise-level expertise in Search and a firm grasp of other digital channels like Programmatic Display, Email or Social Media. To be successful in this position, you are proactive, analytical and constantly looking for new opportunities to improve performance and efficiency, driving automation and solutions at scale.
What you will do:
Collaborate with team members to develop, implement, measure and optimize SEO and SEM initiatives that are aligned with business goals
Serve as the SME for Search across the division, working with teams to grow and optimize search presence on the SERP
Track and report critical search metrics
Lead multiple, simultaneous projects, prioritizing based on performance impact and team focus areas
Supply strategic roadmap initiatives to modernize our Search capabilities including continuous process improvements and test-and-learn pilots
Test, evaluate and implement new strategies and technologies, as well as influence the wider corporate marketing organization to adopt and deploy emerging digital marketing tactics and technologies
Leverage AI and automation capabilities to drive efficiencies within the Search program
Align with regional digital partners to understand regional needs and bring the global strategy to life
Lead insightful sessions on the Search channel (e.g. standard methodologies, strategy, industry updates, etc.)
Participate in scrum ceremonies and follow agile principles, using project management software
We offer competitive salary, an annual incentive bonus plan, 401K with company match up to 6%, tuition reimbursement and a range of other employee benefits! We foster an exciting company culture that encourages innovation, forward-thinking, and an outstanding career and development prospects. Come be a part of the team!
Experience:
3+ years of validated experience in Search channels, B2C or B2B digital marketing, advertising or eCommerce
Sophisticated understanding of SEM using Google Ads, Bing Ads or other paid search engines, on-page SEO and search engine ranking factors
Knowledge of technical SEO/SEM
Experience with SEO tools like Google Search Console or Screaming Frog
Hands-on experience with analytics tools (e.g. Google Analytics, Adobe Analytics)
Experience with data visualization tools (e.g. Power BI, Tableau, Data Studio)
Experience with multiple strategic clients including ownership and oversight of large budgets
Experience with keyword research tools (e.g. Moz, SEMRush) preferred
Experience with backlog management tools (e.g. WorkFront, Jira, Wrike) preferred
Experience in working with Web Production, Digital Marketing Managers, and Web Content teams to implement on-page optimizations preferred
Knowledge, Skills, Abilities:
Standout colleague who puts the team and business outcomes at the forefront of their work
Ability to clearly articulate to a variety of business partners and leadership
Analytical and problem-solving skills and ability to analyze large data sets from multiple sources
Use data and dashboards and communicate keen insights on improving critical metrics
Strong time management, planning and prioritization skills
Self-starter who identifies and leads process or channel improvement efforts
Compensation and Benefits
The salary range estimated for this position based in California is $83,300.00–$115,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
We are seeking a committed digital marketer who will be accountable for devising, executing, and improving Organic and Paid Search for the Genetics Science Division (GSD). This position values both educational qualifications (such as GSD) and equivalent experience.
The ideal candidate has extensive hands-on and enterprise-level expertise in Search and a firm grasp of other digital channels like Programmatic Display, Email or Social Media. To be successful in this position, you are proactive, analytical and constantly looking for new opportunities to improve performance and efficiency, driving automation and solutions at scale.
What you will do:
Collaborate with team members to develop, implement, measure and optimize SEO and SEM initiatives that are aligned with business goals
Serve as the SME for Search across the division, working with teams to grow and optimize search presence on the SERP
Track and report critical search metrics
Lead multiple, simultaneous projects, prioritizing based on performance impact and team focus areas
Supply strategic roadmap initiatives to modernize our Search capabilities including continuous process improvements and test-and-learn pilots
Test, evaluate and implement new strategies and technologies, as well as influence the wider corporate marketing organization to adopt and deploy emerging digital marketing tactics and technologies
Leverage AI and automation capabilities to drive efficiencies within the Search program
Align with regional digital partners to understand regional needs and bring the global strategy to life
Lead insightful sessions on the Search channel (e.g. standard methodologies, strategy, industry updates, etc.)
Participate in scrum ceremonies and follow agile principles, using project management software
We offer competitive salary, an annual incentive bonus plan, 401K with company match up to 6%, tuition reimbursement and a range of other employee benefits! We foster an exciting company culture that encourages innovation, forward-thinking, and an outstanding career and development prospects. Come be a part of the team!
Experience:
3+ years of validated experience in Search channels, B2C or B2B digital marketing, advertising or eCommerce
Sophisticated understanding of SEM using Google Ads, Bing Ads or other paid search engines, on-page SEO and search engine ranking factors
Knowledge of technical SEO/SEM
Experience with SEO tools like Google Search Console or Screaming Frog
Hands-on experience with analytics tools (e.g. Google Analytics, Adobe Analytics)
Experience with data visualization tools (e.g. Power BI, Tableau, Data Studio)
Experience with multiple strategic clients including ownership and oversight of large budgets
Experience with keyword research tools (e.g. Moz, SEMRush) preferred
Experience with backlog management tools (e.g. WorkFront, Jira, Wrike) preferred
Experience in working with Web Production, Digital Marketing Managers, and Web Content teams to implement on-page optimizations preferred
Knowledge, Skills, Abilities:
Standout colleague who puts the team and business outcomes at the forefront of their work
Ability to clearly articulate to a variety of business partners and leadership
Analytical and problem-solving skills and ability to analyze large data sets from multiple sources
Use data and dashboards and communicate keen insights on improving critical metrics
Strong time management, planning and prioritization skills
Self-starter who identifies and leads process or channel improvement efforts
Compensation and Benefits
The salary range estimated for this position based in California is $83,300.00–$115,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.